Nina Caldwell
The American Family Insurance Championship, also known as the AmFam Championship, is a professional golf tournament held in Madison, Wisconsin. The tournament was created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA player and Wisconsin native, Steve Stricker. The championship features 76 of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions. In addition to the golf tournament, the event also includes a concert and a 5K competition, with proceeds going towards charitable causes. Since its inception, the AmFam Championship has raised nearly $20 million for the American Family Children's Hospital and other charities.
| Characteristics | Values |
|---|---|
| Name | American Family Insurance Championship |
| Year | 2025 |
| Location | TPC Wisconsin, Madison, Wisconsin |
| Date | Friday, June 6, 2025 |
| Participants | 76 of the top PGA TOUR Champions players |
| Concert Headliner | Megan Moroney |
| Special Guest | Clint Black |
| Opening Act | Emily Ann Roberts |
| Host | Steve Stricker |
| Past Champion | Steve Stricker |
| Charity | American Family Children's Hospital |
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What You'll Learn
The 2025 American Family Insurance Championship concert
The concert will feature a stellar lineup of performances. Headlining the show is the incredibly talented Megan Moroney, who will be joined by special guest Clint Black. The evening's entertainment kicks off with an opening act by the captivating Emily Ann Roberts. With such a fantastic array of artists, the concert promises to be a highlight of the championship.
The American Family Insurance Championship has become a highly anticipated annual event since its inception in 2016. Created by American Family Insurance, PGA TOUR Champions, and Wisconsin native Steve Stricker, the tournament has consistently brought together the best in golf. 76 of the top PGA TOUR Champions players assemble in Madison for a display of sporting excellence.
The tournament venue, TPC Wisconsin, is a one-of-a-kind golf course designed by none other than Steve Stricker himself, along with PGA Head of Design Steve Wenzloff. The course opened its doors on August 1, 2023, offering a unique Midwestern golf experience. Over the years, the championship has raised nearly $20 million for the American Family Children's Hospital and numerous other charities, making it a community-focused event with a heartwarming impact.
As the sun sets on June 6, the excitement will shift from the greens to the concert stage, where Megan Moroney, Clint Black, and Emily Ann Roberts will showcase their musical talents. With the stunning backdrop of Madison and the buzz of the tournament, the 2025 American Family Insurance Championship concert is set to be an unforgettable evening.
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The tournament's charitable donations
The American Family Insurance Championship is a professional golf tournament held in Madison, Wisconsin, that brings together 76 of the top PGA TOUR Champions players. Since its inception in 2016, the tournament and its associated events have raised nearly $20 million for charity.
The championship was created by American Family Insurance, PGA TOUR Champions, and PGA player and Wisconsin native, Steve Stricker. Stricker also served as the tournament host in 2016 and then as a player-host starting in 2017. The tournament proceeds support the Steve Stricker American Family Insurance Foundation, the American Family Children's Hospital, and The First Tee of South Central Wisconsin.
The 2023 champion was Steve Stricker, who also co-chairs the Steve Stricker American Family Insurance Foundation. The tournament has featured an 81-player field and a $2 million purse in a no-cut 54-hole event. In addition to the golf tournament, the event includes an exciting concert and a 5K competition, all contributing to a great community cause.
The 2025 American Family Insurance Championship Concert will be held at Breese Stevens Field in Madison, Wisconsin, headlined by Megan Moroney, with a special guest, Clint Black, and an opening act by Emily Ann Roberts. The tournament will be hosted at TPC Wisconsin in Madison, Wisconsin, a golf course designed by Ryder Cup Captain Steve Stricker and PGA Head of Design Steve Wenzloff.
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TPC Wisconsin's golf experience
The American Family Insurance Championship is a professional golf tournament held in Madison, Wisconsin, and played at TPC Wisconsin. The tournament was created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA player and Wisconsin native, Steve Stricker. TPC Wisconsin, which opened in August 2023, was designed by Ryder Cup Captain Steve Stricker and PGA Head of Design Steve Wenzloff. The course offers a unique Midwestern golf experience and is a must-visit destination for golfers and fans alike.
The championship brings together 76 of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions from the US and international golf circuits. The tournament is a star-studded affair, with a $2 million purse in a no-cut 54-hole event. Since its inception, the tournament has raised nearly $20 million for charities, including the American Family Children's Hospital, and generated an estimated $115 million in local economic impact.
TPC Wisconsin is a one-of-a-kind golf course that offers a challenging and memorable playing experience. The course is known for its beautiful scenery and well-maintained grounds, providing golfers with a visually appealing and enjoyable round of golf. The layout of the course is designed to test even the most skilled players, with a variety of holes that require different strategies and shot-making abilities. The greens are renowned for their speed and true roll, and the bunkers are strategically placed to challenge golfers of all levels.
In addition to the world-class golf experience, TPC Wisconsin also offers a range of other amenities and services. The clubhouse is a stunning structure that provides breathtaking views of the course and the surrounding area. It offers fine dining options, with a menu featuring fresh, locally sourced ingredients, and a fully stocked bar with a selection of craft beers and cocktails. The pro shop at TPC Wisconsin is also a golfer's paradise, offering a wide range of golf apparel, equipment, and accessories from top brands.
The American Family Insurance Championship is not just a golf tournament but also a celebration of the sport and a community event. It features a three-day golf tournament, an exciting concert, and a 5K competition, all for a great cause. The 2025 concert, held at Breese Stevens Field in Madison, Wisconsin, was headlined by Megan Moroney, with special guest Clint Black and opening act Emily Ann Roberts. The championship is hosted by Wisconsin golf legend Andy North, adding to the prestige and excitement of the event.
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Celebrity foursome hosted by Andy North
The American Family Insurance Championship is a star-studded golf tournament that brings together 76 of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions. The tournament, created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA player Steve Stricker, is hosted in Madison, Wisconsin. In addition to the golf tournament, the event also features a concert and a 5K competition, all of which support a great community cause.
One of the most anticipated events at the championship is the Celebrity Foursome, hosted by Wisconsin golf legend Andy North. North, a two-time U.S. Open Champion, has hosted a group of four celebrities in a 9-hole scramble. In 2023, North was joined by all-time Olympic great Michael Phelps, New York Yankee Hall of Famer Derek Jeter, and PGA TOUR pro and Ryder Cup Captain Zach Johnson. The winning pair of Jeter and Johnson took home the win and had $25,000 donated in their name to the American Family Children's Hospital.
The following year, in 2024, the Celebrity Foursome included North, NBA champion Pat Connaughton, Olympic swimmer Michael Phelps, and former Pro Bowl quarterback Matt Ryan. This group teed off from the 10th hole at approximately 2 p.m. on Saturday, June 8, following the final tournament group of the day. The Celebrity Foursome is a fan-favorite event at the AmFam Championship, which has become a highly anticipated tradition.
The AmFam Championship has raised significant funds for charity since its inception, with nearly $20 million going to the American Family Children's Hospital and more than 1,000 other charities. In addition, the tournament has generated an estimated $115 million in local economic impact. The event has featured notable celebrities and golfers, including Jack Nicklaus, Brett Favre, and Toby Keith, who have entertained and excited the crowds.
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Steve Stricker's role in the tournament
Steve Stricker is a Wisconsin-born American professional golfer who plays on the PGA Tour and the PGA Tour Champions. He has 12 victories on the PGA Tour, including the 2023 American Family Insurance Championship, which he won with a score of 18-under par and a total score of 198.
Stricker co-founded the Steve Stricker American Family Insurance Foundation in 2013 and has been an American Family Insurance brand ambassador since. The American Family Insurance Championship, of which Stricker is the creator, was first held in 2016. The tournament brings together 76 of the top PGA TOUR Champions players and has raised nearly $20 million for the American Family Children's Hospital and hundreds of other charities.
Stricker served as the tournament host in 2016 and then as a player-host starting in 2017 when he turned 50 and was eligible to play. He also designed the TPC Wisconsin course in Madison, Wisconsin, where the tournament is held, alongside PGA Head of Design Steve Wenzloff.
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Frequently asked questions
The American Family Insurance Championship is a professional golf tournament in Wisconsin on the PGA Tour Champions. It was created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA player and Wisconsin native, Steve Stricker.
The tournament brings together 76 of the top PGA TOUR Champions players from the U.S. and internationally, including major champions, Hall-of-Famers, and past champions.
The tournament is played at University Ridge Golf Course in Madison, Wisconsin.
Since its inception, the tournament has raised nearly $20 million for the American Family Children's Hospital and more than 1,000 other charities, while generating an estimated $115 million in local economic impact. Proceeds also support the Steve Stricker American Family Insurance Foundation and The First Tee of South Central Wisconsin.
