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Shaun Roger White is an American former professional snowboarder and skateboarder. He is a three-time Olympic gold medalist in half-pipe snowboarding. White has also won several skateboarding titles, including the overall title of Action Sports Tour Champion. In 2023, White invested in the club and apparel startup Swag Golf, which makes putters, club headcovers, and other golf apparel. The company has licensed deals with MLB and WWE and has seen significant growth since its founding in 2018. While White is not known to play golf himself, his investment in Swag Golf indicates an interest in the sport and its business potential.
| Characteristics | Values |
|---|---|
| Name | Shaun Roger White |
| Date of Birth | September 3, 1986 |
| Place of Birth | San Diego, California |
| Profession | Former professional snowboarder and skateboarder |
| Achievements | Three-time Olympic gold medalist in half-pipe snowboarding, holds the world record for most X Games gold medals and Olympic gold medals by a snowboarder, won 10 ESPY Awards |
| Investments | Swag Golf, a club and apparel startup based in Northbrook, Illinois |
| Investment Amount | $10 million |
| Investment Usage | Growing existing product lines, launching new ones, expanding manufacturing capacity, and prioritizing growth in Asia and Oceania |
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What You'll Learn
Shaun White is an investor in Swag Golf
Shaun Roger White is an American former professional snowboarder and skateboarder. He is a five-time Olympian and a three-time Olympic gold medallist in half-pipe snowboarding. He holds the world record for the most X Games gold medals and most Olympic gold medals by a snowboarder.
White has also participated in the Winter X Games, where he has won a medal every year since 2002. He has won many titles on his skateboard, including the overall title of Action Sports Tour Champion. He was the first person to compete in and win both the Summer and Winter X Games in two different sports.
In 2023, White invested in Swag Golf, a company headquartered in Northbrook, Illinois, that makes putters, club headcovers, and other golf apparel. Swag Golf has raised $10 million in its first round of outside funding, led by Verance Capital, which includes White, NBA All-Star Zach LaVine, and other investors. The company plans to use the money to bolster multiple parts of its business by growing existing product lines, launching new ones, and expanding its manufacturing capacity.
Swag Golf's growth has come alongside a wider boom in the golf industry, sparked in part by the COVID-19 pandemic. Golf participation in the U.S. is at its highest level since 2012, with 25.1 million players, according to a recent study from Endeavor Analytics. The company has utilised bold designs, licensing deals with MLB and WWE, and limited-edition product drops to cultivate a loyal following. For example, when Swedish golfer Anna Nordqvist won the 2021 British Open using a Swag putter, the company created and sold out of 276 "Queen Anna of Swag" custom putter covers for $155.55 (her four-round score).
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Swag Golf makes putters, club headcovers and apparel
Shaun White is an American former professional snowboarder and skateboarder. He is a five-time Olympian and a three-time Olympic gold medalist in half-pipe snowboarding.
In 2023, Swag Golf, a club and apparel startup, raised $10 million in funding from investors including Olympic gold medalist Shaun White. Headquartered in Northbrook, Illinois, Swag Golf manufactures putters, club headcovers, and golf apparel.
The company has cultivated a loyal following through its bold designs, licensing deals, and limited-edition product releases. For instance, when Swedish golfer Anna Nordqvist won the 2021 British Open using a Swag putter, the company promptly sold out of its limited-edition "Queen Anna of Swag" custom putter covers.
Swag Golf offers several Core putter shapes, including the "Naked" and black PVD-finished models. They have also expanded into designing headcovers for licensed brands and private clubs, as well as apparel such as hats, shirts, pullovers, hoodies, and t-shirts.
The company's growth has coincided with a wider boom in the golf industry, with golf participation in the U.S. reaching its highest level since 2012.
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The company was founded in 2018 and is headquartered in Illinois
Shaun White, an Olympic gold medalist, is an investor in the club and apparel startup Swag Golf. The company, headquartered in Northbrook, Illinois, was founded in 2018 with about $1 million in seed capital from friends and family.
Swag Golf makes putters, club headcovers, and other golf apparel. The company has utilized bold designs, licensing deals with MLB and WWE, and limited-edition product drops to build a loyal customer base. For example, when Swedish golfer Anna Nordqvist won the 2021 British Open using a Swag putter, the company promptly created and sold out of 276 "Queen Anna of Swag" custom putter covers priced at $155.55 each (276 was her four-round score).
The company has experienced rapid growth, with a compound annual growth rate (CAGR) of over 100% since its founding. In 2023, Swag Golf raised $10 million in funding led by Verance Capital, with additional investments from Shaun White, NBA All-Star Zach LaVine, and other notable investors. This funding will be used to expand existing product lines, launch new ones, and increase manufacturing capacity, with a focus on growth in Asia and Oceania.
The investment from Shaun White and other notable individuals demonstrates the potential for Swag Golf to continue its impressive growth trajectory and establish itself as a prominent brand in the golf industry.
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Swag Golf has licensing deals with MLB and WWE
Shaun White is a former professional snowboarder and skateboarder. He is a five-time Olympian and a three-time Olympic gold medallist in half-pipe snowboarding. In 2023, White invested in the club and apparel startup, Swag Golf, which has licensing deals with MLB and WWE.
Swag Golf, headquartered in Northbrook, Illinois, makes putters, club headcovers, and other golf apparel. The company has utilised bold designs, limited-edition product drops, and licensing deals to cultivate a loyal customer base. Their licensing deals with Major League Baseball (MLB) and World Wrestling Entertainment (WWE) have allowed them to create officially licensed gear and fan merchandise.
The company's MLB deal, in particular, has been a significant milestone. According to Nick Venson, founder and CEO of Swag Golf, they had been working with Chicago Cubs players on custom covers and were thrilled to secure a licensing agreement to bring those designs to Cubs fans. Thomas Quinn, Chief Creative Officer, expressed excitement about putting a "Swag spin" on designs for other MLB teams.
The WWE deal has also been prominent, with Swag Golf offering officially licensed WWE gear on their website. This deal showcases the company's ability to diversify its product offerings and cater to a wide range of fan bases.
Through these strategic licensing agreements, Swag Golf has not only expanded its product range but also tapped into the passion and loyalty of MLB and WWE fan communities, fostering a dedicated customer base for its golf-related products.
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The company plans to expand its manufacturing capacity
Shaun White is an American former professional snowboarder and skateboarder. He is a five-time Olympian and a three-time Olympic gold medalist in half-pipe snowboarding. White has also won many titles in skateboarding, including the overall title of Action Sports Tour Champion.
White has invested in the club and apparel startup Swag Golf, which has raised $10 million in funding, including from Verance Capital, White, and NBA All-Star Zach LaVine. The company, headquartered in Northbrook, Illinois, manufactures putters, club headcovers, and other golf apparel.
With this funding, Swag Golf plans to expand its manufacturing capacity and bolster multiple parts of its business. Specifically, the company intends to grow existing product lines and launch new ones. It also aims to prioritize growth in Asia and Oceania, building on the recent boom in the golf industry, particularly in the Asia/Pacific region.
Swag Golf has cultivated a loyal following through its bold designs, licensing deals with MLB and WWE, and limited-edition product drops. For example, when Swedish golfer Anna Nordqvist won the 2021 British Open using a Swag putter, the company promptly sold out of 276 custom putter covers named "Queen Anna of Swag."
The funding from Verance Capital and Shaun White will enable Swag Golf to accelerate its growth plans and take on more ambitious expansion opportunities in new markets and product lines.
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Frequently asked questions
Shaun White is an Olympic gold medalist in snowboarding and skateboarding. However, there is no information on whether he golfs or not. But he has invested in the golf equipment company Swag Golf, which makes putters, club headcovers, and other golf apparel.
Swag Golf is a club and apparel startup headquartered in Northbrook, Illinois. It has utilized bold designs, licensing deals with MLB and WWE, and limited-edition product drops to cultivate a loyal following.
Other investors in the Swag Golf round include Verance Capital, Aurum Partners VC, the family office of San Francisco 49ers owner Jed York, Greg Zeeman, former CEO of Libra Solutions, and Alex Cohen, founder of Heights LLC.
