Nina Caldwell
Tyler, the Creator has become a prominent figure in the fashion industry, with his own fashion line, Golf Wang, which he started in 2011. The line has evolved from its initial focus on streetwear and skate culture to a more mature and elevated aesthetic, reflected in his standalone luxury brand, Golf le Fleur. Tyler has collaborated with several well-known brands, including Vans, Converse, and Lacoste, and has successfully blended his music and fashion ventures, with his shoe collaborations often launching alongside his albums.
| Characteristics | Values |
|---|---|
| Brand name | Golf Wang |
| Alternate names | Golf le Fleur, GOLF le FLEUR*, GOLF |
| Founder | Tyler, the Creator |
| Co-designer | Phil Toselli |
| Type of clothing | Streetwear, skatewear, luxury |
| Logo | Donut, le Fleur |
| Example prints | Tie-dye, cat heads with laser beams, fluorescent colours |
| Collaborations | Vans, Converse, SUICOKE, Jeni's Splendid Ice Creams, Lacoste, Levi Strauss & Co. |
| Flagship store location | 350 North Fairfax Avenue, Los Angeles, California |
| Year of flagship store opening | 2017 |
| Other store locations | New York City, London |
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What You'll Learn
Golf Wang and Golf le Fleur* are fashion brands by Tyler, the Creator
Golf Wang is a fashion brand by Tyler, the Creator. Its first notable collaboration was with Vans, which lasted from 2013 to 2016. In an interview with Dazed Magazine in 2017, Tyler stated that Golf Wang cut ties with Vans due to a lack of creative liberty. Following this, Tyler, the Creator, collaborated with Converse to create the shoe collection Golf le Fleur* in 2017. The name Golf le Fleur* is a reference to Tyler's album Flower Boy, released in the same year. The collection debuted with a light blue pair of Converse One Star shoes, called "Clearwater".
Golf le Fleur* has since branched away from Golf Wang into a standalone luxury lifestyle and apparel brand. It debuted with an invite-only pop-up shop in Los Angeles in December 2021. The first set of Golf le Fleur* shoes were released on August 3, 2017, and came in four colours: "Airway Blue" (light blue), "Peach Pearl" (peach), "Sulfur" (yellow), and "Fuchsia Glow" (lavender). In addition to Converse, Golf le Fleur* has collaborated with fashion brand Lacoste for an SS19 collection named 'GOLF le COSTE*'. The clothing line featured pale pink, beige, and off-white colours named 'litchi', 'geode', and 'mascarpone', respectively.
Golf Wang has also collaborated with other brands, including Japanese sandal brand SUICOKE in 2017, and Levi Strauss & Co. in 2020. In March 2019, Golf Wang released a candle named 'Coldwater'. Golf Wang made its runway debut on June 11, 2016, at Made LA, a fashion event created by IMG. The show also marked the debut of the 'Golf le Fleur' shoe collaboration with Converse and Vans. Notable attendees included Kanye West, Kendall Jenner, and Janelle Monáe.
Golf Wang's flagship store, named "GOLF", is located on North Fairfax Avenue in Los Angeles, California. The store features an indoor skating bowl and opened on October 26, 2017. A second "GOLF" storefront opened in New York City in November 2022, and a third in London in October 2023, marking the brand's first store outside the United States.
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Golf Wang's first notable collaboration was with Vans
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The name Golf Wang is a spoonerism of Tyler's Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA), of which he was a co-founder.
The first design released was the Converse One Star shoe in a new, light blue colorway called "Clearwater". As of December 2021, Golf le FLEUR* has branched away from Golf Wang into a standalone luxury lifestyle and apparel brand, debuting with an invite-only pop-up shop in Los Angeles.
In 2017, Golf Wang also collaborated with Japanese sandal brand SUICOKE. They first released the KAW-CAB sandals in "Mocha" and "Lemon Yellow". A third version of the KAW-CAB sandals was released in April 2019, followed by a new silhouette called the DEPA-CAB sandals in October of the same year, which came in two new colorways.
Golf Wang has released a variety of collections since 2013, including collaborations with fashion brand Lacoste for an SS19 collection named 'GOLF le COSTE*' and Jeni's Splendid Ice Creams. In May 2020, Golf Wang released a set with Levi Strauss & Co. for their '501 day'. The collaboration featured Levi's vintage-fit trucker jacket and 501 '93 jeans in Ecru denim with rainbow-colored polka dots.
In December 2024, Golf Wang announced its collaboration with Lewis Hamilton on a racing capsule and the NFL, highlighting some of the biggest teams in the league, including the Carolina Panthers, Miami Dolphins, and Dallas Cowboys.
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Golf le Fleur* is a standalone luxury brand
Golf le Fleur* is an independent luxury lifestyle and apparel brand founded by Tyler, the Creator. The brand was introduced in 2017 as a shoe collaboration between Tyler and Converse. The debut design was the Converse One Star shoe in a new, light blue colourway called "Clearwater". In 2021, Golf le Fleur* branched away from its parent brand, Golf Wang, with an invite-only pop-up shop in Los Angeles.
Golf le Fleur* has since expanded its offering beyond shoes. The brand has collaborated with fashion brand Lacoste for an SS19 collection named 'GOLF le COSTE'*. The clothing line featured colours such as pale pink, beige, and off-white, with names like 'litchi', 'geode', and 'mascarpone'. In addition to apparel, Golf le Fleur* has also partnered with Jeni's Splendid Ice Creams to release two ice cream flavours: 'Snowflake' and 'Pluto Bleu'.
As a standalone luxury brand, Golf le Fleur* has continued to evolve and expand its product range. The brand has released a hand-crafted travel trunk in collaboration with Globe-Trotter, retailing for $2,095 on the Golf Le Fleur* website. The suitcase features multi-coloured leather straps and an embossed top handle, with Tyler justifying the premium price point by using materials like Italian silk and leather.
Golf le Fleur*'s evolution into a luxury brand has sparked some debate among fans, with some criticising the higher price points. However, others have defended Tyler, arguing that he had always been transparent about his vision for the brand and that the quality of the materials justifies the prices.
Beyond the commercial aspect, Golf le Fleur* also showcases Tyler's passion for creating art. He has directed shorts on the brand's YouTube channel, visually showcasing the essence of different items. This blend of fashion, music, and production highlights Tyler's multifaceted talents.
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Golf Wang has released a variety of collections since 2013
Golf Wang is an American streetwear brand established by Tyler, the Creator in 2011. The brand expanded beyond its Odd Future affiliation in 2013 and has released a variety of collections since then.
In 2013, Golf Wang collaborated with Vans, releasing the Vans x Golf Wang Old Skool Pro in black and gum as part of its Fall/Winter collection. This partnership lasted until 2016 when Tyler cut ties with Vans due to a lack of creative liberty.
Following this, Tyler, the Creator, collaborated with Converse to create the shoe collection GOLF le FLEUR*, which debuted at Made LA in 2016. The collection included the Converse One Star shoe in a new light blue colorway called "Clearwater."
In 2017, Golf Wang collaborated with Japanese sandal brand SUICOKE, releasing the KAW-CAB sandals in "Mocha" and "Lemon Yellow." They released a third version of these sandals in April 2019 and a new silhouette called the DEPA-CAB in October of the same year.
Also in 2019, GOLF le FLEUR* and Converse released a new shoe silhouette named the GLF Giano Ox, available in two colorways: "Bright Concord" and "Cuban Sand."
In addition to footwear, Golf Wang has released various apparel collections. They partnered with Lacoste for the SS19 collection named 'GOLF le COSTE*,' featuring pale pink, beige, and off-white colors. Golf Wang also released a collaboration with Levi Strauss & Co. for their '501 day' in 2020, which included a vintage-fit trucker jacket and 501 '93 jeans in Ecru denim with rainbow-colored polka dots.
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Golf Wang's first big partnership was with Vans
Golf Wang is an American streetwear brand established in 2011 by American musician Tyler, the Creator. The name Golf Wang is derived from Tyler's Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future for short, of which he was a co-founder.
Golf Wang's first notable collaboration was with Vans. The partnership lasted from 2013 to 2016 and resulted in multiple brightly-coloured variations of the Era, a low-top sneaker that Tyler frequently wore with white tube socks, knee-length shorts, and colourful T-shirts. Tyler also started creating thematic lookbooks to accompany each Golf Wang season.
In an interview with Dazed Magazine in 2017, Tyler stated that Golf Wang cut ties with Vans due to a lack of creative liberty. Following this, Tyler, the Creator, and Converse collaborated to create the shoe collection GOLF le FLEUR*, which was introduced at the Golf Wang fashion show at Made LA in 2016. The collection was named "GOLF le FLEUR*" to mean Flower Boy in French, though the translation is inaccurate. The first design released was Converse One Star shoes in a new, light blue colourway called "Clearwater".
In 2017, Golf Wang collaborated with Japanese sandal brand SUICOKE. Their first release was the KAW-CAB sandals in colours 'Mocha' and 'Lemon Yellow'. In April 2019, they released a third version of the KAW-CAB sandals. Then, in October 2019, a different silhouette called the 'DEPA-CAB' sandals was released in two new colourways.
Golf Wang has also released a variety of other collections since 2013, including a collaboration with fashion brand Lacoste for an SS19 collection named 'GOLF le COSTE*'. The clothing line featured colours such as pale pink, beige, and off-white. In 2019, Golf Wang also released a top and bottom set with Levi Strauss & Co. for their '501 day'.
Tyler, the Creator, is known for his colourful and refined aesthetic, which has evolved from its early days as Odd Future merch to become a separate entity with its own flagship stores in Los Angeles, New York, and London.
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Frequently asked questions
Golf Wang is a streetwear line by Tyler, the Creator, that kicked off in 2011. It was a step above the regular merch of the Odd Future collective, of which Tyler was a part.
Golf le Fleur (stylized as GOLF le FLEUR) is a standalone luxury lifestyle and apparel brand by Tyler, the Creator. It was first introduced as a shoe collaboration between Tyler and Converse in 2016.
Golf le Fleur was introduced at a Golf Wang fashion show in 2016. The first design released was a light blue Converse One Star shoe, in line with Tyler's then-new album "Flower Boy".
Tyler, the Creator was part of the Odd Future collective. The first Odd Future store was opened on Fairfax Avenue in 2011 and sold Golf Wang.
Golf Wang's first notable collaboration was with Vans. The partnership lasted from 2013 to 2016 and resulted in multiple brightly-coloured variations of the Era sneaker.
