Nina Caldwell
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What You'll Learn
Dave Shultz's career as a product development engineer
Dave Shultz spent his professional career as a product development engineer. He loved golf, but it was just his avocation. Things changed when he saw the golf industry undergoing significant changes. TopGolf, with its food, bar, and fun targets, made the game accessible to both indoor and outdoor players and attracted non-golfers. Additionally, golf simulators were rapidly improving.
Shultz then took a leap of faith and decided to become a golf technology entrepreneur. He envisioned combining golf on a simulator with a real putting experience. He patented his design for simulator golf with real putting and chipping experiences. However, he faced challenges in bringing his concept to market and needed additional support. That's when he collaborated with Steve Rosen, the general manager of Indian Wells Golf Resort, and Michael Tebbetts, the marketing manager. They were intrigued by the idea of a non-traditional golf game that could appeal to non-golfers and utilized lasers, lights, and special effects to enhance the putting experience.
Shultz and his team at NextLinks created games like corn hole, golf darts, and shuffleboard that could be played on the putting greens, with a focus on the lasers and visual effects rather than just putting. Their debut creation, "Shots in the Night," launched at the resort during the winter season in 2018 and was a massive success, with 80% of participants being non-golfers. The experience was elevated with laser light displays, large targets that lit up and produced sounds when hit, and the addition of a scoreboard for team competition.
With the success of the Beta test, Shultz was poised to expand to a larger, non-golf course-based facility. He partnered with a food and beverage company, planning to have five restaurants on-site with the golf experience as the main attraction. This strategy attracted real estate investors who understood the potential for sustainability and profitability. Shultz's key differentiation from competitors was his focus on the putting green rather than the driving range. He aimed to create a pleasant atmosphere where people could socialize, enjoy food and drinks, and play a relaxing putting game. By 2019, NextLinks had refined their technology, enhancing the gaming and playing experience.
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Shultz's idea for a golf simulator with a real putting experience
Golf enthusiast and product development engineer Dave Shultz noticed major changes in the golf industry. He observed how TopGolf attracted non-golfers with its food, bar, and fun targets, and how simulators were rapidly improving. Shultz then wondered if he could combine golf on a simulator with a real putting experience.
Shultz's idea was to create a golf entertainment experience that would appeal to both golfers and non-golfers. He wanted to develop a golf simulator that offered a realistic putting experience, addressing the limitations of traditional golf simulators. These simulators often lacked the ability to accurately replicate green conditions, such as speed and slope, impacting the user's practice. Shultz aimed to provide a more authentic and immersive experience, enhancing the overall enjoyment and skill development for users.
To bring his idea to life, Shultz took a leap of faith and became a golf technology entrepreneur. He shared his vision with a wealthy lifelong friend, seeking the necessary support to turn his concept into a successful venture. Shultz's passion and innovative thinking led him to found NextLinks, where he could develop and refine his golf simulator technology.
Shultz and his team at NextLinks worked tirelessly to create a unique offering. They patented a design for simulator golf with a real putting experience, incorporating lasers and special effects. Their approach focused not only on the putting aspect but also on enhancing the overall ambiance and interactivity. This included games like corn hole, golf darts, and shuffleboard, all played on the putting greens with lasers and lights, creating a fun and engaging atmosphere.
The debut of "Shots in the Night" at the Indian Wells Golf Resort during its winter season in 2018 marked a significant milestone for Shultz and NextLinks. The event, open Thursday through Sunday after dark, attracted a diverse audience, with 80% of participants being non-golfers. The putting experience, enhanced by laser light displays and interactive targets, captivated both newcomers and experienced golfers alike. This successful Beta test validated Shultz's idea and laid the foundation for future expansion.
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The debut of Shots in the Night at the Indian Wells Golf Resort
Shots in the Night debuted at the Indian Wells Golf Resort in 2018 during the winter season. It was open from Thursday to Sunday after dark and was a huge success, with 80% of the participants being non-golfers. The debut followed a partnership between Dave Shultz, the founder of NextLinks, and Steve Rosen, the general manager of the Indian Wells Golf Resort. Shultz, a former engineer, had developed a patented design for simulator golf with real putting and chipping experiences but needed a partner to beta test his concept. Rosen, who was looking for a non-traditional golf game to attract non-golfers from the resort hotels, provided the perfect opportunity.
The debut of Shots in the Night featured laser putting on seven real greens, with an iPad to control the various game options. Putters, glow balls, and clubs were included in the bookings, which allowed for one hour of play for up to six people. The Toptracer Driving Range experience also added to the excitement, transforming into a Glow range after sunset, with glow golf balls and light-up targets.
The Indian Wells Golf Resort offered the ideal setting for Shots in the Night, with its two 18-hole golf courses and convenient location near three resort hotels. The resort's focus on catering to both golfers and non-golfers aligned perfectly with the concept of Shots in the Night. The experience was designed to be accessible and enjoyable for all, with putting being the least challenging aspect of golf and the quickest to learn.
The debut of Shots in the Night also showcased the resort's innovative approach to food and beverage services. Instead of a traditional restaurant setting, a food truck was utilised, offering a variety of tasty options during the day and evening. This mobile food service provided views of the golf course and putting green, enhancing the overall experience for guests.
The success of Shots in the Night at the Indian Wells Golf Resort continued beyond its debut, with the addition of a scoreboard for team competition, sitting areas, and fire pits next to the greens in 2019. The popularity of the experience resulted in a positive financial impact on the resort, with plans for further expansion and the development of a larger, non-golf course-based facility.
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NextLinks' development of a non-golf course-based facility
NextLinks is a leading golf brand that uses technology to create interactive golf gaming experiences. Its CEO, Dave Shultz, is a former engineer and golf enthusiast who decided to switch careers and become a golf technology entrepreneur. Shultz wanted to create a golf entertainment experience that would appeal to non-golfers and make the sport more accessible.
Shultz's idea was to combine golf on a simulator with a real putting experience. He and his team developed lasers and special effects to enhance the putting experience, with games such as corn hole, golf darts, and shuffleboard. They also created a gaming system that could be used indoors in entertainment centres, with the ambition of capturing the experience of playing on a world-class golf course for non-golfers, including kids, gamers, women, and partygoers.
In 2018, NextLinks debuted "Shots in the Night" at the Indian Wells Golf Resort in California. The event was held after dark on Thursdays through Sundays during the winter season and featured a putting experience enhanced by laser light displays and large targets that lit up and made noise when hit by a ball. The event was a huge success, with 80% of participants being non-golfers.
With the success of "Shots in the Night", NextLinks was ready to move to the next phase—a larger, non-golf course-based facility in Scottsdale, Arizona. The facility, scheduled to open in early 2020, would feature 16 greens and five restaurants on-site, with the golf experience as the main attraction. NextLinks also planned to develop new games using mapping technology and create a database for people to gamble on electronic games or putts.
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The manufacturing of the greens and shaping materials
The manufacturing process involved creating a putting surface that could be used with simulators. This surface needed to be durable and capable of providing an authentic putting experience, simulating the feel and behaviour of a traditional golf green. The shaping materials underneath the surface played a crucial role in creating the contours and undulations that are typically found on a golf course, adding realism to the overall experience.
In addition to the physical manufacturing of the greens, Shultz and his team also developed laser-based games that could be played on the putting greens. These games, such as corn hole, golf darts, and shuffleboard, enhanced the entertainment value of the golf experience. The lasers, lights, and special effects were integral components that set their offering apart from traditional golf courses.
The manufacturing and shaping of the greens were undertaken with the goal of attracting non-golfers and providing an innovative, engaging, and immersive golf entertainment experience. By combining technology with a real putting experience, Shultz and his team at NextLinks created a unique and successful concept that has drawn interest from investors and partners in the food and beverage industry.
The greens and shaping materials are, therefore, central to the success of Shultz's venture, providing a foundation for an innovative golf entertainment experience that blends the virtual and the physical to captivate both golfers and non-golfers alike.
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