Harper Lin
Srixon, Cleveland Golf, and XXIO are all brands owned by Sumitomo Rubber Industries (SRI), a publicly-traded company based in Japan. SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries, acquired Cleveland Golf in 2007 and consolidated operations with Srixon in 2008. Srixon and Cleveland Golf have since been aligned under the Dunlop Sports Americas brand, with Srixon serving as the primary brand on staff bags and headwear. Both companies remain prominent in professional golf, with many professional golfers endorsing their products.
| Characteristics | Values |
|---|---|
| Owner of Cleveland Golf | SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd. |
| Year of acquisition | 2007 |
| Current business name | Srixon/Cleveland Golf/XXIO |
| SRI's North American sales company | Roger Cleveland Golf Company, Inc. (RCGC) |
| New business name of RCGC | Dunlop Sports Americas |
| Location of SRI | Kobe, Japan |
| Yearly sales revenue of SRI | $8,000,000,000 (USD equivalent) |
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What You'll Learn
SRI Sports Limited acquired Cleveland Golf in 2007
SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd, acquired Cleveland Golf in October 2007. The deal was valued at $132.5 million. Cleveland Golf was previously owned by Quicksilver Inc., which had acquired it in 2005 as part of its purchase of the Rossignol Group.
SRI Sports Limited is a Japanese company that owns the Srixon golf brand, as well as Dunlop Sport. Srixon is a golf equipment manufacturer, producing golf balls, clubs, and accessories. It is known for its golf balls, which hold the largest number of patents worldwide.
Following the acquisition of Cleveland Golf, SRI announced that the operations of the two companies would be consolidated. Cleveland Golf continues to operate as a complementary brand within the SRI umbrella, with its own unique product offerings. The acquisition allowed Srixon Tour players to incorporate Cleveland wedges into their setups.
The sale of Cleveland Golf to SRI Sports Limited was seen as a positive move by both parties. Cleveland Golf's President, Greg Hopkins, expressed excitement about joining an organization solely devoted to the sport of golf. SRI Sports Limited, as the largest equipment company in Japan, gained a well-established golf brand with a strong market presence, particularly in the wedge share market.
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SRI Sports Limited is a subsidiary of Sumitomo Rubber Industries Ltd
SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd., owns Srixon, a sports equipment brand specialising in golf. Srixon, based in Huntington, California, manufactures golf balls, golf clubs, and a full range of golfing accessories. It is known for its golf balls, which hold the largest number of patents worldwide. Srixon has endorsement deals with several professional golfers, including major champions such as Keegan Bradley, Ernie Els, and Brooks Koepka.
SRI Sports Limited acquired Cleveland Golf in 2007, and the two companies consolidated their operations in 2008. Cleveland Golf, like Srixon, produces a full range of golf equipment, including golf clubs and accessories. The company has endorsement deals with golfers like Vijay Singh and Boo Weekley.
Based in Kobe, Japan, SRI Sports Limited is a global leader in tires, materials, industrial products, and sports, generating nearly $8,000,000,000 in yearly sales revenue. The company is part of the Sumitomo Group, which has a long history dating back to its investment in Dunlop Japan in 1909. Over time, Sumitomo and Dunlop's relationship evolved, and in 1963, the Sumitomo Group acquired control of Dunlop Japan, renaming it Sumitomo Rubber Industries Ltd.
Today, Sumitomo Rubber Industries Ltd. manufactures and markets tires, sports equipment, and industrial rubber products under various brands, including Dunlop, Falken, XXIO, Cleveland Golf, and Srixon. The company operates in Asia-Pacific, Europe, the Middle East, Africa, and North America, offering products such as automobile tires, golf balls, tennis goods, and artificial turf for sporting facilities.
Through its main Dunlop and Falken brands, Sumitomo Rubber provides tyres for various vehicles, including passenger cars, trucks, buses, and motorcycles. The company also offers a range of sporting goods, including golf clubs and tennis balls, and operates golf and tennis schools.
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Cleveland Golf is a brand specialising in wedges
Cleveland Golf offers a range of wedges, including the RTZ Tour Satin Wedge, the RTZ Black Satin Wedge, and the RTX Full-Face 2 Tour Satin Wedge. They also offer a wedge set builder for golfers who want to customise their equipment. Cleveland Golf wedges are used by many professional golfers on tour, including major champions Keegan Bradley, Ernie Els, and Brooks Koepka.
The brand is currently operating as part of a strategic alliance with Srixon and XXIO under the Dunlop Sports Americas banner. Srixon, also owned by SRI Sports Limited, is a golf equipment brand known for its golf balls and clubs. They have endorsement deals with many leading professional golfers, including major champions.
Dunlop Sports Americas is the North American sales company of SRI, which is based in Kobe, Japan. SRI is a global leader in tires, materials, industrial products, and sports, with a yearly revenue of nearly $8,000,000,000. The alignment of golf and racket sports branding in North America showcases the global breadth and scope of the Dunlop business.
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Srixon is the primary brand on staff bags and headwear
Srixon is a sports equipment brand that focuses on golf. It is owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd. Srixon manufactures golf balls, clubs, and accessories. In October 2007, SRI Sports acquired Cleveland Golf, a brand specialising in wedges. The two companies now operate together as Srixon/Cleveland Golf, with Srixon as the primary brand on staff bags and headwear.
Cleveland Golf was founded by Roger Cleveland and first came into existence in 1979. The company has made a name for itself in the golf industry, particularly with its teardrop-shaped wedges that are now the most commonly used type of wedge. Cleveland Golf's R&D base is located in Huntington Beach, California, and its products are used by top professional golfers worldwide.
SRI Sports' acquisition of Cleveland Golf allowed the company to expand its presence in the golf industry and offer a wider range of products. Cleveland Golf's expertise in wedges complemented Srixon's strong position in golf balls and clubs. By consolidating the operations of the two companies, SRI Sports was able to create a stronger brand presence in the market.
As a result of the acquisition, many Srixon Tour players started using Cleveland wedges in their setups. The combined entity, Srixon/Cleveland Golf, benefits from the combined expertise and resources of both companies. Srixon's strong brand recognition and endorsement deals with leading professional golfers further enhance the visibility and reach of Cleveland Golf's products.
The strategic alliance between Srixon and Cleveland Golf, along with the shared ownership under SRI Sports Limited, has created a powerful force in the golf equipment industry. With Srixon as the primary brand on staff bags and headwear, the company reinforces its brand identity and strengthens its market position. This cohesive branding strategy ensures that Srixon remains at the forefront of the golf world, while Cleveland Golf's specialized wedges continue to be a trusted choice for professional golfers.
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Srixon has a global presence in the golf equipment industry
Srixon, a golf equipment manufacturer, is a subsidiary of Sumitomo Rubber Industries, a Japanese company. Srixon is a global leader in sports equipment, with a particular focus on golf equipment. The company has a strong presence in the golf industry, with its products being used by professional golfers on leading tours. Srixon's golf balls are known for their innovative technology and hold the largest number of patents worldwide. In addition to golf balls, Srixon offers a full range of golf clubs and accessories, catering to golfers of all skill levels.
The company's global presence is further enhanced by its ownership of other golf brands, including Cleveland Golf, which it acquired in 2007. Cleveland Golf, founded by Roger Cleveland in 1979, specializes in wedges, which are crucial for short game shots. The company's wedges have gained a reputation for "locking in victory" and are used by top professional golfers worldwide. Cleveland Golf's R&D base is located in Huntington Beach, California, contributing to the West Coast golf culture.
The consolidation of Srixon and Cleveland Golf under the strategic alliance of Dunlop Sports Americas has strengthened their global presence. This alliance also includes the XXIO brand, which has been successful in the Japanese market and is now expanding into North America. The alignment of golf and racket sports branding in North America showcases the global scope and innovation associated with the Dunlop brand.
Srixon's global presence is evident through its endorsement deals with leading professional golfers, including major champions such as Keegan Bradley, Ernie Els, and Brooks Koepka. The company also sponsors sports broadcasters, further expanding its reach within the golf industry. Srixon's commitment to golf is underscored by its support for sports enthusiasts worldwide, providing them with top-notch gear and resources to enhance their performance and enjoyment of the game.
In conclusion, Srixon's global presence in the golf equipment industry is undeniable. With its innovative products, strong brand recognition, and association with top golfers, Srixon has established itself as a leading name in golf equipment, catering to players of all levels and contributing to the sport's growth and development worldwide.
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Frequently asked questions
Yes, Srixon and Cleveland Golf are both owned by Sumitomo Rubber Industries (SRI).
SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries, acquired Cleveland Golf in 2007.
Srixon is a sports equipment brand that was previously owned by Dunlop Slazenger. Srixon now operates as Srixon/Cleveland Golf/XXIO under the umbrella of Dunlop Sports Americas, a subsidiary of Sumitomo Rubber Industries.
The name "Srixon" is derived from the initials of its parent company, Sumitomo Rubber Industries (SRI), combined with the word "on" (as in "onward").
