Ava Romero
GlobalGolf.com, founded in 2001 by Ed Byman, is the largest e-commerce platform for new and pre-owned golf equipment. It offers a unique U-Try program that allows golfers to test new clubs for a small fee and return them if they are not satisfied. GlobalGolf's warehouse in Raleigh, North Carolina, stocks merchandise from leading manufacturers, and the company has a strong online presence, shipping over 400,000 orders annually. GlobalGolf has revolutionized the golf industry by creating a trusted market for pre-owned golf equipment, providing excellent deals, and enhancing accessibility for golfers worldwide.
| Characteristics | Values |
|---|---|
| Year founded | 2001 |
| Founder | Ed Byman |
| Headquarters | Raleigh, North Carolina |
| Business type | E-commerce |
| Products | Pre-owned and new golf gear |
| Unique features | U-Try club trial program |
| Sales in 2018 | Over $60 million |
| Expected orders in 2019 | 400,000 |
| Markets | Worldwide, including English-speaking countries, Australia, New Zealand, South Africa, and Europe |
| Websites | GlobalGolf.com, GlobalGolf.ca, 3balls.com, FairwayStyles.com, GolfShoesOnly.com |
| Brands | Titleist, Ping, TaylorMade, Callaway, Adams, Bridgestone, Nike, Cobra, Srixon, Puma, Ashworth, Travis Matthew, Adidas, Ecco, FootJoy, Acushnet, Cleveland, Mizuno, Scotty Cameron, and more |
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What You'll Learn
GlobalGolf's U-Try club trial program
GlobalGolf is a Raleigh-based company that was founded in 2001 and is regarded as the world's top sales centre of pre-owned golf clubs. The company launched its U-Try new club trial program in March, which allows golfers to order new clubs from the company's website and try them out for a two-week period for a nominal fee. The fee is $35 per club, or $75 for an iron set, and the golfer can try out up to two products. If the golfer decides to keep the club, GlobalGolf will deduct the trial fee from the final cost of the product.
The U-Try program gives golfers the freedom to try out new products from top brands when, where, and how they want. This means that golfers can take the clubs to their course and use them with their usual golf ball, in a comfortable and familiar environment. This is a unique offering, as most other retailers only offer 30 minutes on the range with range balls.
GlobalGolf's U-Try program has been a game-changer for the company, attracting many golfers with its value proposition and convenience. The company's website is easy to navigate and checkout is simple, with orders usually being shipped within 24 hours.
In addition to its U-Try program, GlobalGolf also offers a large selection of quality discount new and used golf clubs, golf equipment, golf accessories, and golf apparel. The company is well-positioned to receive used clubs back in the mail and sell them in a pre-owned environment, making it a leader in the pre-owned golf equipment market.
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GlobalGolf's unique position in the market
GlobalGolf is a unique business in the golf industry for several reasons. Firstly, it is the world's largest e-commerce platform for new and pre-owned golf gear. This includes golf clubs, GPS, rangefinders, and apparel.
The company was founded in 2001 by Ed Byman and rapidly grew to be the leading online seller of pre-owned golf equipment. By 2006, GlobalGolf had moved beyond eBay and launched its own website, creating a huge market for the acquisition and sale of second-hand golf equipment.
GlobalGolf's unique selling point is its U-Try programme, which allows golfers to trial new clubs for a small fee. This is the industry's first online club trial program, allowing golfers to test equipment for a two-week period before purchasing. This gives golfers the freedom to try products at their own pace, on their own course, and with their own golf balls. If they decide to keep the product, the trial fee is deducted from the final cost.
The company also has a comprehensive website with an easy checkout process and efficient delivery, using software to ensure orders are shipped within 24 hours. GlobalGolf's reach is worldwide, with most of its business coming from English-speaking countries, but it also receives orders from Australia, New Zealand, South Africa, and Europe.
GlobalGolf's position as a leader in the golf industry was recognised by the National Golf Foundation, which named it one of the "Top 100 Businesses in Golf".
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GlobalGolf's online shopping experience
GlobalGolf is an online retailer of golf equipment, offering both new and pre-owned products from all major golf brands. The company was founded in 2001 by Ed Byman, who had been in the golf industry since 1974. GlobalGolf initially operated on eBay, but in 2006, it launched its own website, GlobalGolf.com, which became a leading online seller of pre-owned golf equipment.
The company's unique selling point is its U-Try programme, which allows golfers to test new clubs for a small fee before purchasing them. This programme has been praised for giving golfers the freedom to try products on their own time and at their own pace, and for providing a convenient and economical way to acquire golf clubs. If a customer decides to keep a product, the trial fee is deducted from the final cost.
GlobalGolf's website is designed to be easy to navigate and checkout is a simple process. The company ships worldwide and uses software to ensure that orders are delivered in a timely and cost-effective manner. In addition to its online presence, GlobalGolf has retail locations in the United States and Canada, and its headquarters are in Raleigh, North Carolina.
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GlobalGolf's value proposition
GlobalGolf's unique selling point is its U-Try programme, which allows golfers to trial new clubs for a nominal fee before purchasing. This programme gives golfers the freedom to test clubs on their course, at their own pace, and decide whether the product improves their game before committing to a purchase. If a customer decides to keep the club, the trial fee is deducted from the final cost. This programme is particularly appealing to golfers as it offers a risk-free way to try out new equipment and provides immediate feedback on their course.
The company's website, GlobalGolf.com, is designed to be easy to navigate and checkout is a seamless process. GlobalGolf also has a fast and efficient delivery system, with 99% of clubs shipped within 24 hours, ensuring that customers receive their orders promptly.
In addition to its online presence, GlobalGolf has a vast fulfilment warehouse in Raleigh, North Carolina, where it stocks merchandise from leading manufacturers. The company's ability to receive used clubs back in the mail and sell them in a pre-owned environment sets it apart from competitors and contributes to its unique value proposition.
GlobalGolf's commitment to providing excellent customer service, a wide range of products, and innovative programmes like U-Try, has solidified its position as a leader in the golf industry.
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GlobalGolf's international reach
GlobalGolf has established itself as a leading online retailer of pre-owned golf equipment, with a presence in multiple countries and a strong international reach. The company's unique position in the market and innovative approach have made it a game-changer in the golf industry.
Headquartered in Raleigh, North Carolina, GlobalGolf was founded in 2001 by Ed Byman, the current CEO. GlobalGolf initially gained prominence by leveraging the growing eBay marketplace to sell pre-owned golf equipment. In 2006, the company expanded beyond eBay by launching its proprietary website, GlobalGolf.com, which became the world's top sales centre for pre-owned golf clubs.
The company's unique selling proposition is its U-Try programme, which allows golfers to trial new clubs for a nominal fee before purchasing. This programme provides golfers with the freedom to test clubs on their own courses and offers a convenient and flexible option for golfers worldwide. GlobalGolf's ability to receive used clubs back in the mail gives it a distinct advantage in the market and contributes to its international reach.
GlobalGolf's fulfilment warehouse near Raleigh-Durham International Airport showcases the company's extensive inventory, featuring merchandise from leading manufacturers. The company prioritises timely delivery, utilising software algorithms to optimise shipping methods and ensure that about 99% of orders are dispatched within 24 hours. This efficient logistics system contributes to the company's ability to serve customers globally.
Through its innovative programmes, efficient e-commerce platform, and dedication to customer satisfaction, GlobalGolf has transformed the way golfers worldwide access and acquire golf equipment, solidifying its position as a leading international retailer in the industry.
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Frequently asked questions
Global Golf is an e-commerce platform that allows golfers to buy, sell, trade and try pre-owned and new golf gear.
The U-Try program allows golfers to test new clubs for a small fee over a two-week period. If the golfer likes the club, they can keep it and the trial fee will be deducted from the final cost.
The U-Try program allows golfers to try out new clubs on their own time and at their own pace. This means they can test the clubs on their home course, using their own golf balls, to truly understand how the club will improve their game.
The PGA Value Guide is an industry-standard pricing tool used by golfers to calculate the value of their trade-ins. The guide is used by over 7,000 PGA professionals to monetise golf club inventory.
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