Nina Caldwell
Golf le Fleur is a fashion and lifestyle brand by Tyler, the Creator. The brand was launched in 2017 in collaboration with Converse, with a line of sneakers that quickly gained a cult following. Since then, the brand has expanded its product range to include apparel, accessories, and fragrances. Known for its unconventional colour schemes and patterns, Golf le Fleur has also explored high-end fashion collaborations, including a notable partnership with Lacoste. The brand made its runway debut in 2016 at Made LA, a fashion event created by IMG.
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What You'll Learn
Golf le Fleur's debut
Golf le Fleur, or Golf le FLEUR* (stylized), is a shoe collaboration between Tyler, the Creator and Converse. The collection was named "Golf le Fleur" to mean Flower Boy in French, though the translation is inaccurate. The shoe collection was first introduced on June 11, 2016, at Made LA, a fashion event created by IMG. The show also marked the debut of Golf Wang, Tyler's streetwear brand.
The first design released was the Converse One Star shoe in a new, light blue colorway called "Clearwater". The first set of Golf le Fleurs was released on August 3, 2017, and came in four colors: "Airway Blue" (light blue), "Peach Pearl" (peach), "Sulfur" (yellow), and "Fuchsia Glow" (fuchsia/lavender).
Since its inception, Golf le Fleur has been the vessel through which Tyler has executed a number of collaborations, including an ongoing partnership with Converse, a 2019 collection with Lacoste, and collaborations with Vans and Japanese sandal brand SUICOKE.
In December 2021, Golf le Fleur branched away from Golf Wang into a standalone luxury lifestyle and apparel brand, debuting with an invite-only pop-up shop in Los Angeles. The newest collection includes high-end apparel, a first-ever fragrance, French Waltz, and well-designed accessories.
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Converse collaboration
Tyler, the Creator debuted his Golf le Fleur* shoe collaboration with Converse in 2016. The collection was named "Golf le Fleur* to mean Flower Boy in French, though the translation is inaccurate. The first design released was the Converse One Star shoe in a new, light blue colourway called "Clearwater". The shoe was released to the public on July 13, 2017, and the first set of Golf le Fleur* shoes came in four colours: "Airway Blue" (light blue), "Peach Pearl" (peach), "Sulfur" (yellow), and "Fuchsia Glow" (fuchsia/lavender).
The Converse collaboration was an extension of Tyler's streetwear-inflected label, Golf Wang, which he debuted in 2013. The Golf Wang fashion line was first introduced at Made LA, a fashion event created by IMG, on June 11, 2016. The show also included a "see-now, buy-now" process, meaning that the collection was available for pre-order after the show. Notable attendees included Kanye West, Dylan and Cole Sprouse, Kendall Jenner, YG, Janelle Monáe, Solange Knowles, and Amandla Stenberg.
Since its inception, Golf le Fleur* has expanded its product range to include a variety of apparel, accessories, and fragrances. The clothing line offers everything from casual wear like graphic tees and hoodies to more refined pieces such as tailored trousers and jackets, often incorporating unconventional colour schemes and patterns. It has also explored high-end fashion collaborations, including a notable partnership with Lacoste.
In December 2021, Golf le Fleur* branched away from Golf Wang into a standalone luxury lifestyle and apparel brand, debuting with an invite-only pop-up shop in Los Angeles. The new collection included mohair cardigans, leather jackets, loafers, and the French Waltz fragrance.
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Vans collaboration
Golf le Fleur is a shoe collaboration between Tyler, the Creator, and Converse. The collection was named "Golf Le Fleur" to mean Flower Boy in French, though the translation is inaccurate. It was released in the same year as Tyler's Flower Boy album. The first design released was Converse One Star shoes in a new, light blue colourway called "Clearwater". The collection is designed to be unisex and comes in a range of sizes and styles, such as the One Star, Chuck 70s, and custom designs.
Golf Wang, Tyler, the Creator's fashion label, first collaborated with Vans. The partnership lasted from 2013 to 2016. In an interview with Dazed Magazine in 2017, Tyler stated that Golf Wang cut ties with Vans due to a lack of creative liberty. The Vans collaboration included sneakers such as the Old Skool Pro, the Vans Authentic, and the sk8-hi.
Following Golf Wang's departure from Vans, Tyler, the Creator, and Converse collaborated to create the shoe collection Golf le Fleur. In 2017, the first Golf le Fleur Converse sneakers were released. The collaboration with Converse has been fruitful, and each new sneaker has been a small event. The collection features a range of vibrant and bold colours with the traditional lacing system for a secure fit. The flower logo is a defining factor that features on most shoes of the Le Fleur collection and embodies the ethos of Golf Wang, which is all about individuality, creativity, and self-expression.
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Expansion into luxury fashion
Golf le Fleur is the brainchild of Tyler, the Creator, an American rapper, singer, and record producer. The brand was first introduced in 2016 as a shoe collaboration with Converse and Vans. Since then, Golf le Fleur has expanded into a standalone luxury lifestyle and apparel brand, debuting in December 2021 with an invite-only pop-up shop in Los Angeles.
The expansion into luxury fashion marks a significant evolution for the brand, which initially gained recognition for its streetwear and skate-inspired aesthetics. The new direction for Golf le Fleur showcases Tyler's creative growth and exploration of different facets of fashion.
The luxury collection features a range of high-end apparel, accessories, and lifestyle goods. Notable items include handmade Italian clothing, such as mohair cardigans, leather jackets, and loafers. The brand also offers its first fragrance, "French Waltz," a rose-musk scent, along with nail polish, sunglasses, and moleskine notebooks.
In addition to the clothing and accessories, Tyler designed a pop-up shop in Malibu, tucked away in the hills, showcasing the collection in a unique setting. The designer's famous friends, including Kanye West, Jay-Z, and André 3000, were among those who attended.
Golf le Fleur's expansion into luxury fashion highlights Tyler's ability to surprise and delight fans with his unpredictable creativity. The collection reflects a more sophisticated and refined sensibility while still retaining the bold colours and eccentric style that the designer is known for.
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Fragrance launch
Tyler, the Creator, first introduced Golf le Fleur as a shoe collaboration with Converse in 2016. The collection was named "Golf le Fleur" to mean Flower Boy in French, though the translation is inaccurate. The first design released was Converse One Star shoes in a new, light blue colourway called "Clearwater". Since then, Golf le Fleur has branched away from its parent brand, Golf Wang, into a standalone luxury lifestyle and apparel brand.
In 2021, Tyler, the Creator, launched the first fragrance under his fashion brand Golf le Fleur. The scent, called French Waltz, is a rose-musk fragrance for everyone. The fragrance was developed with CPL Aromas and perfumers Alexandra Kosinski and Julie Pluchet.
French Waltz is a Floral Woody Musk fragrance with top notes of magnolia, litchi, nashi pear, and mandarin orange. The middle notes are rose, jasmine, mimosa, and lily-of-the-valley, while the base notes are musk and sandalwood. The fragrance has been described as sweet yet floral, with a fresh and bright, yet warm scent. The sandalwood has been described as having a delicate, powdery finish, while the musk is less noticeable. The fragrance has good longevity, lasting about eight hours, and has been well-received by fans of Tyler, the Creator, and the Golf le Fleur brand.
The fragrance was launched alongside a new collection of luxury apparel, beauty products, accessories, and travel goods. The collection included items such as mohair cardigans, leather jackets, loafers, nail polish, sunglasses, and moleskine notebooks. The pop-up shop for the launch was designed by Tyler and was located in the Malibu hills, attracting a rotating cast of famous friends, from Kanye West to Jay-Z to André 3000.
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Frequently asked questions
Tyler, the Creator is the designer of Golf le Fleur.
Golf le Fleur (stylized as "GOLF le FLEUR*") is a fashion and lifestyle brand that debuted in 2017 through a partnership with Converse.
Golf le Fleur offers a range of products including unisex fragrances, nail lacquers, clothing, and shoes.
Golf le Fleur was first introduced as a shoe collaboration between Tyler, the Creator, and Converse on June 11, 2016. The first design released was a light blue Converse One Star shoe called "Clearwater". Since then, Golf le Fleur has expanded its product range and, as of 2021, has become a standalone luxury lifestyle and apparel brand.
