Trevor Ng
Golf's popularity has been on a downward trajectory for years, with the number of golfers in the US declining from almost 30 million in 2006 to 26 million in 2016. However, the pandemic brought about a resurgence in the sport, as people sought outdoor activities that allowed for social distancing. This has led to optimism in the golf industry, with hopes that the sport will continue to grow in popularity. Nevertheless, golf still faces challenges, such as the stigma associated with it and the time commitment required to play, which may deter potential players.
| Characteristics | Values |
|---|---|
| Number of golfers in the US | 26 million golfers in 2016, down from almost 30 million in 2006 |
| Number of golf courses in the US | 15,372 courses in 2015, down from a peak of over 16,000 |
| Time commitment | A full round takes at least 4 hours, or 5-6 hours with travel and socialising |
| Popularity among older adults | Declining, as older adults seek more active and varied pursuits |
| Stigma | Golf is associated with retirement communities, which may contribute to its decline |
| Impact of the pandemic | Golf's popularity surged during the pandemic as a safe, outdoor activity |
| Course availability | Demand has increased post-pandemic, but course openings have not |
| Course quality | Post-pandemic, golfers report a poorer experience with slower rounds and busier tee sheets |
| Course prices | Golf has become more expensive, with higher prices for a lower-quality experience |
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What You'll Learn
Golf's popularity increased during the pandemic as a socially-distanced outdoor activity
Golf's popularity increased during the pandemic as people sought safe, socially-distanced outdoor activities. In 2020, as quarantine restrictions eased in the US, golfers rushed to local golf clubs and courses. Globally, golf participation increased during the pandemic, in contrast to most other sports. In Finland, for example, there were reportedly over 146,000 golf players in 2020, which is >6% more than in 2019.
Golf is a health-enhancing physical activity that includes low-risk resistance activity and episodes of moderate to vigorous aerobic walking and swinging golf clubs, which promotes physical fitness for all ages. It is also associated with a low risk of viral transmission, making it an appealing choice during the pandemic.
Golf courses and retailers also noticed this trend and took advantage of it. Dick's Sporting Goods, for example, owns Golf Galaxy, a one-stop shop for golf clubs, apparel, and accessories. They recently integrated TrackMan technology into their Golf Galaxy locations to build a profitable golf club-fitting business and experience.
The growth in golf participation during the pandemic has been particularly pronounced for certain demographics. There has been a net increase of 2.3 million females and 2.1 million golfers of color playing on the course. Women and girls have been especially impactful in driving the sport's post-pandemic growth, accounting for approximately 60% of the net gain in green grass golfers since 2019.
As the world returns to a new post-pandemic "normal," it remains to be seen whether the sport will continue to increase in popularity. However, there is optimism that the momentum will continue, with many new athletes joining the sport during the pandemic.
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There is a decline in the number of golfers and golf courses in the US
There is evidence to suggest that the number of golfers and golf courses in the US is indeed declining. In 2016, there were approximately 26 million golfers in the US, a decrease from almost 30 million in 2006. The number of golf courses has also decreased, with 15,372 courses in 2015, down from a peak of over 16,000 previously. This decline has been attributed to a number of factors, including the time commitment required for a round of golf, the physical activity level of the sport, and the stigma associated with golf, particularly in retirement communities.
One of the main reasons for the decline in golf's popularity is the time commitment it requires. A full round of golf can take at least four hours, and with practice shots and socializing, it can easily become a five-to-six-hour activity. With many other social and activity options available, spending such a large portion of the day on one activity may seem less appealing, especially to those seeking more active and varied pursuits.
The level of physical activity is another factor contributing to the decline. Golf is often associated with riding in a golf cart, which does not provide a significant amount of exercise. As a result, active individuals are increasingly seeking activities that offer more cardio exercise and a more diverse range of movements, such as walking, hiking, and biking.
Additionally, there is a stigma associated with golf, particularly in retirement communities. The idea of spending a significant portion of one's retirement golfing every day is starting to lose its appeal, as retirees are seeking a wider range of activities to enhance their lives and make them feel good. While golf may still be an activity they participate in, the amount of time spent on the course is expected to decline.
However, it is important to note that the COVID-19 pandemic may have temporarily reversed this downward trend. As people looked for safe, socially distanced outdoor activities during the pandemic, golf saw a resurgence in popularity. The golf industry and related companies experienced growth, and golfers rushed to local golf clubs and courses as restrictions eased. This led to an increase in demand, with tee times becoming harder to obtain and prices rising.
Despite this recent boost, the long-term trend in golf's popularity remains to be seen as the country returns to a post-pandemic "normal". While some sources suggest that the sport will continue to increase in popularity, others predict that the next economic downturn could lead to a reset, potentially impacting the number of golfers and golf courses once again.
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Golf is expensive and time-consuming
Golf has long been associated with being an expensive sport. The cost of golf club membership, green fees, equipment, clothing, and lessons can quickly add up, giving the impression that golf is a sport only the wealthy can afford.
The cost of playing golf varies depending on location. In the United States, the average cost of an 18-hole round at a public course, including resorts, is $45. This average cost can be influenced by various factors, such as weekday rates, discounts, and the time of day. The cost of playing golf in certain states, such as California, Colorado, Arizona, Nevada, and Hawaii, can be significantly higher, with average prices ranging from $60 to over $100 per round.
In addition to the financial cost, golf is also time-consuming. A full round of 18 holes typically takes at least four hours to complete, and with practice shots and socializing, the time commitment can easily extend to five or six hours. This lengthy duration may not appeal to those with busy schedules or those seeking more active and dynamic leisure activities.
However, there are ways to make golf more accessible and less time-consuming. Playing nine holes instead of 18 can reduce the time and financial commitment. Additionally, opting for municipal courses, purchasing second-hand equipment, and choosing to walk the course instead of renting a cart can also make golf more affordable.
During the pandemic, golf saw a surge in popularity as people sought safe, outdoor activities. This trend may have contributed to a shift in perception, with an increasing number of people finding the sport appealing and recognizing its physical, mental, and social benefits.
While golf may be expensive and time-consuming for some, it continues to offer enjoyment, social interaction, and health benefits to its players. With a growing awareness of its advantages, golf may be able to shed its exclusive image and attract a wider range of participants.
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Golf is not considered an active sport
There are several reasons why golf is not considered an active sport. Firstly, golf does not require a significant amount of physical exertion compared to other sports. Walking the course, rather than renting a cart, can be an option to increase physical activity, but some courses do not allow this as it can slow down the game. Golfers who use a cart only burn around 208 calories, indicating that walking constitutes 42% of the physical work in golfing. In 2001, the U.S. Supreme Court ruled that walking is not considered a major part of golf, which further supports the argument that golf does not meet the definition of a sport in terms of physical exertion.
Secondly, golf is often played at a leisurely pace and in a relaxed environment, lacking the intense competition typically associated with other sports. The nature of the game allows for socialising and can be a reason to get together with friends, which may detract from its perception as a sport.
Thirdly, golf is not considered an active sport because it involves a significant amount of chance. Factors such as weather conditions, course layout, and even luck can significantly influence the outcome of a game. This element of chance sets golf apart from other sports, which primarily rely on skill and physical ability.
Additionally, the stigma associated with golf, particularly in retirement or lifestyle communities, may contribute to its perception as a less active sport. The idea of golfing every day in retirement is starting to lose its appeal, as active agers seek a wider range of activities that provide more exercise and enhance their overall well-being.
Finally, the decline in the number of golfers and golf courses in the US suggests a shift away from the sport. While golf experienced a surge in popularity during the pandemic as people sought safe, outdoor activities, it remains to be seen if this trend will continue in the post-pandemic era.
Despite these arguments, it is important to note that golf does require physical strength, flexibility, and endurance. The golf swing, for example, is a complex motion that demands strength and practice. Furthermore, professional golfers engage in extensive physical conditioning to enhance their performance, demonstrating that golf can be considered a sport by some definitions.
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The stigma associated with golf may contribute to its decline
There are several factors that may contribute to the decline of golf's popularity. One of them is the stigma associated with the game, particularly in retirement or lifestyle communities.
Golf has traditionally been viewed as a leisurely activity for the older generation, and the idea of spending a significant portion of one's retirement years on a golf course is starting to lose its appeal. The game is often perceived as less active or dynamic compared to other sports, with players riding in golf carts for hours without getting much cardio exercise. This perception may contribute to a stigma that golf is a less exciting or invigorating activity, especially for younger individuals who are seeking more engaging and physically challenging pursuits.
Additionally, the time commitment required for a full round of golf, which can take at least four to six hours including practice shots and socializing, may further contribute to the stigma that golf is a tedious or time-consuming activity. With a wide range of alternative social options and activities available, the prospect of spending a significant portion of one's day on a single activity may seem less appealing to some people.
The stigma associated with golf may also be influenced by the perception of exclusivity or elitism that is sometimes attached to the sport. Golf has often been associated with country clubs, expensive memberships, and exclusive communities, which can create a barrier for individuals from diverse socioeconomic backgrounds. This perception of exclusivity may contribute to a stigma that golf is less accessible or welcoming to newcomers, potentially deterring people from taking up the sport.
Furthermore, the traditional image of golf as a predominantly male-dominated sport may also contribute to a stigma that discourages female participation. While this perception is changing, with increasing efforts to promote women's golf and encourage gender diversity, there is still a legacy of gender imbalance that the sport is working to overcome.
Addressing the stigma associated with golf is crucial for attracting new players and ensuring the sport's longevity. By promoting the health benefits and social aspects of the game, as well as fostering an inclusive and welcoming environment, the golf industry can work towards dispelling negative perceptions and engaging a broader range of participants.
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Frequently asked questions
Golf's popularity has been in decline since its peak in the mid-to-late 90s, driven by Tiger Woods' success. However, the sport saw a resurgence during the COVID-19 pandemic as people sought outdoor activities.
There are several reasons why golf may be on its way out. Firstly, it is time-consuming, often taking up 20-25% of one's day. Secondly, it is not very active, with players often riding in golf carts for hours with minimal physical exertion. Lastly, there is a stigma associated with the game, especially in retirement communities.
Active agers are increasingly opting for activities that provide more exercise and health benefits, such as walking, hiking, biking, and pickleball.
Yes, there is. The golf industry witnessed a reversal of its downward trend during the pandemic, and there is optimism that this growth will continue in the post-pandemic era.
