Nina Caldwell
Travis Mathew is a golf clothing brand founded by golfer Travis Matthew Johnson. Johnson, who grew up in a golfing family and played a match against Tiger Woods at the age of five, set out to redefine golf style and create a new benchmark for high-performance clothing that would make golfers look and feel their best. The brand, which has a laid-back SoCal vibe, has since expanded beyond golf, bridging the gap between performance and lifestyle. It has also gained a reputation for quality and has been worn by celebrities such as Mark Wahlberg, Chris Pratt, and Justin Timberlake.
| Characteristics | Values |
|---|---|
| Name | TravisMathew |
| Founder | Travis Matthew Johnson (also known as Travis Johnson) |
| Year founded | 2007 |
| Year acquired by Callaway | 2017 |
| Type of brand | Golf sportswear |
| Target audience | Golfers |
| Brand identity | Elegant, sexy, rock 'n' roll |
| Celebrity endorsements | Mark Wahlberg, Chris Pratt, Justin Timberlake, Matthew McConaughey, Adam Sandler, Harry Kane, and Niall Horan |
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What You'll Learn
Travis Mathew: Golf-focused clothing brand
Travis Mathew is a golf-focused clothing brand that was born out of demand. The brand was founded by Travis Matthew Johnson, a golf fanatic who grew up in a golfing family in Southern California. Johnson had pursued a professional golfing career but eventually turned his focus to creating a clothing brand that redefined golf style.
The idea behind TravisMathew was simple: if you look good, you'll feel good, and if you feel good, you'll play good. The brand aimed to provide high-performance clothing that made golfers look and feel their best, both on and off the course. With its laid-back SoCal vibes, TravisMathew resonated with golfers across America and soon became a prominent name in the golf apparel market. The brand has since expanded beyond golf, bridging the performance and lifestyle gap, but its core principles remain true to its golfing roots.
TravisMathew's clothing line includes pieces with unexpected details, such as pants with an extra pocket for a music player or a strip of Velcro to hold a golf glove. The brand is known for its focus on quality and activewear design, with a range of products including golf pants, caps, hoodies, and more. The brand has also gained a celebrity following, with the likes of Mark Wahlberg, Chris Pratt, and Justin Timberlake sporting the iconic TM icon.
In 2017, TravisMathew was acquired by Callaway TopGolf for $125 million, further boosting its presence in the sportswear industry. The brand continues to evolve while staying true to its core principles, striving to become the biggest sportswear brand in the US and a $1 billion brand. With its unique approach to golf clothing and its expanding high-street presence, TravisMathew has become a trailblazing force in the world of golf fashion.
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The man behind Travis Mathew
Travis Mathew Johnson, a golf fanatic, founded TravisMathew in 2007 in Huntington Beach, California. Johnson grew up in a golfing family in Southern California and played a match against Tiger Woods at the age of five. He went on to receive a full-ride golf scholarship to UCLA and pursued a spot on the PGA Tour after graduating. However, he eventually shifted his focus from playing professionally to creating a golf apparel brand.
Johnson wanted to redefine golf style and create high-performance clothing that made players look and feel their best. He believed that if you look good, you'll feel good, and this would translate into improved performance on the course. Johnson's clothing line includes unique features such as pants with an extra pocket for a digital music player or a strip of Velcro to hold a golf glove.
The name "TravisMathew" came about when Johnson's lawyer found a discrepancy with their original company name during the trademarking process. With only two weeks to come up with a new name, Johnson considered thousands of ideas before settling on "Travis Mathew," a combination of his first name and middle name.
The brand quickly gained traction, resonating with golfers across America with its laid-back Southern California vibes. TravisMathew has since expanded beyond golf, bridging the gap between performance and lifestyle. The brand has also cultivated relationships with celebrities such as Mark Wahlberg, Chris Pratt, Justin Timberlake, and Matthew McConaughey, who have been spotted wearing the iconic TM logo.
In 2017, TravisMathew was acquired by Callaway TopGolf for $125 million, further propelling its growth and aspiration to become the biggest sportswear brand in the US.
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Celebrity endorsements
TravisMathew is a golf clothing brand that was born out of golfer Travis Johnson's desire to address the starchy nature of the golf apparel market in the early 2000s. Johnson, who grew up in a golfing family in Southern California, created the brand with the hypothesis that if you look good, you'll feel good, and if you feel good, you'll play good.
The brand has since gained a reputation for quality and has organically developed relationships with celebrities by strategically placing themselves within the retail environments of top US golf courses. Some of the celebrities who have been spotted sporting the TravisMathew icon include:
- Mark Wahlberg
- Chris Pratt
- Justin Timberlake
- Matthew McConaughey
- Adam Sandler
- Harry Kane
- Niall Horan
- Reggie Bush
- Molly Sims
- Cole Hamels
With celebrity endorsements and its expanding high street presence, TravisMathew is well on its way to achieving its aspiration of becoming the biggest sportswear brand in the US and a billion-dollar brand.
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Store locations
TravisMathew is a golf brand with several store locations across the United States. The brand also has an online store where customers can purchase its products.
- Bellevue Square, 245 Bellevue Square, Bellevue, WA 98004
- La Cantera, 15900 La Cantera Pkwy, Suite 20140, San Antonio, TX 78256
- Washington Square, 9624 SW Washington Square Road, Portland, OR 97223
- Pinecrest, 311 Park Ave, Suite 129, Beachwood, OH 44122
- Ridgedale, 12219 Wayzata Blvd, Minnetonka, MN 55305
- 3200 Las Vegas Blvd S, Las Vegas, NV 89109
Additionally, the brand has a retail location in St. Andrews, GB, with the address Green Shop The 18th, St. Andrews, GB KY16 9JB.
The TravisMathew Rewards Program offers benefits to loyal customers, such as free annual gifts, free shipping, and free tailoring at retail stores. This program is available to legal residents of the United States who are 16 years or older.
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Brand identity
TravisMathew is a golf apparel brand that was born out of the demand for more casual golf clothing. The brand was founded by Travis Matthew Johnson, a golf fanatic who grew up in a golfing family in Southern California. Johnson initially pursued a career as a professional golfer but later turned his focus to creating a golf clothing brand that embodied the style and culture of Southern California.
The brand identity of TravisMathew is centred around the idea of casual elegance. The clothing is designed to be casual enough for everyday wear, but dressy enough for the golf course. This unique balance has helped to casualize golf and broaden the appeal of the sport. The brand's core colours are black, white, and grey, with hints of golden sand, reflecting the coastal roots of the brand.
The TravisMathew brand is also known for its focus on quality and performance. The clothing is designed to be comfortable and functional, with unexpected details like extra pockets or strips of Velcro to hold a golf glove. This attention to detail and focus on meeting the needs of golfers has earned the brand a reputation for quality and helped to drive its growth.
Another key aspect of the TravisMathew brand identity is its celebrity endorsements. The brand has strategically placed itself within the retail environments of top golf courses in the USA, attracting celebrity golfers and other famous fans. Mark Wahlberg, Chris Pratt, Justin Timberlake, and Matthew McConaughey are among the celebrities who have been spotted wearing the iconic TM icon.
The brand has also expanded beyond golf, with a growing high-street presence. This expansion has been driven by the brand's laid-back SoCal vibes, which have resonated with consumers across America. TravisMathew has stayed true to its core principles while evolving to meet the changing needs and preferences of its customers.
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Frequently asked questions
Yes, Travis Mathew is a golf clothing brand.
The brand was founded by golfer Travis Matthew Johnson, who grew up in a golfing family in Southern California.
Travis Mathew sells premier men's golf apparel for on and off the course, including clothing with unexpected details such as an extra pocket in the back to hold a digital music player or a strip of Velcro sewn in to hold a golf glove.
The brand identity of Travis Mathew is centred around the concepts of "elegant, sexy, rock 'n' roll".
Celebrities such as Mark Wahlberg, Chris Pratt, Justin Timberlake, Matthew McConaughey, Adam Sandler, Harry Kane, and Niall Horan have been seen sporting Travis Mathew clothing.
