Miles Bennett
Vice Golf is a private company in the recreational goods industry that manufactures golfing products. The company was founded in 2012 and is headquartered in Munich, Germany. Vice Golf offers a range of golfing equipment, including balls, clubs, gloves, bags, and apparel, which are sold directly to consumers through their website. The company prioritizes performance and value, aiming to make tour-quality golf gear accessible to golfers at affordable prices. With investors such as Oakley Capital and Oakley Capital Investments, Vice Golf has gained traction in the market by eliminating middlemen and providing high-quality products at lower costs.
| Characteristics | Values |
|---|---|
| Company Type | Private company |
| Industry | Recreational Goods |
| Founded | 2012 |
| Headquarters | Munich, Germany |
| Number of Employees | 48 |
| Investors | Gasol16 Ventures, Oakley Capital, Oakley Capital Investments |
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What You'll Learn
- Vice Golf is a private company
- It was founded in 2012 and is headquartered in Munich, Germany
- The company sells golf balls, clubs, and accessories directly to consumers
- Vice Golf prioritises performance and value in product development
- Oakley Capital and Oakley Capital Investments have invested in Vice Golf
Vice Golf is a private company
The company prioritizes performance and value in its product development to meet the diverse needs of golfers, from rookies to local legends. Vice Golf's unique business model has attracted investors such as Gasol16 Ventures, Oakley Capital, and Oakley Capital Investments, who have supported the company's growth and expansion.
Vice Golf's approach to the market has been revolutionary, choosing to invest in product development and keep prices low rather than spending millions on tour player sponsorships. This strategy has allowed them to make golf more accessible to a wider range of players, offering tour-quality golf gear at affordable prices.
The company's founders, Ingo Düllman and Rainer Stöckl, launched Vice Golf on 12.12.12 with the aim of revolutionizing the golf industry. Their innovative approach to selling golf balls online and shipping them directly to consumers has been a key factor in their success. Vice Golf's current revenue and growth metrics are not publicly available, but their unique business model and commitment to accessibility suggest a strong presence in the market.
While Vice Golf is a private company, its impact on the golfing industry is significant. Through their direct-to-consumer model and focus on affordability, they have disrupted traditional golf equipment sales and made high-quality gear more accessible to golfers worldwide.
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It was founded in 2012 and is headquartered in Munich, Germany
Vice Golf was founded in 2012 and is headquartered in Munich, Germany. The company manufactures golfing products, including balls, gloves, beanies, umbrellas, divot tools, bags, and caps. They sell these products directly to consumers by eliminating middlemen, allowing customers to purchase their desired items at affordable prices.
Vice Golf was launched on 12.12.12 by Ingo Düllman and Rainer Stöckl with the aim of revolutionizing the golf industry. They achieved this by becoming the first-ever direct-to-consumer (DTC) golf ball brand, offering top-quality products at a fraction of the price of heritage brands.
The company's primary industry is recreational goods, and it is classified as a private company. Vice Golf has received investments from Gasol16 Ventures, Oakley Capital, and Oakley Capital Investments.
Based in Munich, Germany, Vice Golf has expanded to selling its products online and shipping them directly to consumers worldwide. The company's business model allows it to offer premium golf balls at lower prices than traditional channels in America, contributing to its success and growth since its founding in 2012.
With its headquarters in Munich, Germany, Vice Golf has established itself as a prominent player in the golfing industry, providing accessible and affordable tour-quality golf gear to golfers worldwide.
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The company sells golf balls, clubs, and accessories directly to consumers
Vice Golf is a private company in the recreational goods industry. It was founded in 2012 and is headquartered in Munich, Germany. The company manufactures golfing products, including golf balls, clubs, gloves, beanies, umbrellas, divot tools, bags, caps, and apparel, and sells them directly to consumers. This business model allows Vice Golf to eliminate middlemen and offer their products at affordable prices.
Vice Golf's golf balls are known for being high-quality yet inexpensive. They are sold online and shipped directly to the consumer, bypassing traditional retail channels. This direct-to-consumer approach enables the company to keep prices low while still offering top-quality products.
In addition to golf balls, Vice Golf offers a range of golf clubs, including drivers, fairway woods, hybrids, irons, wedges, chippers, and putters. They also sell golf bags, apparel, and accessories. The company prioritizes performance and value in their product development to meet the diverse needs of golfers, from rookies to local legends.
Vice Golf has gained attention for its unique approach to the golf industry. By refusing to spend heavily on tour player sponsorships, the company keeps its prices competitive. Instead of relying on endorsements, Vice Golf lets its gear speak for itself, focusing on injecting tour-quality golf equipment into the games of players at all levels.
The company's website features a range of products available for purchase, including golf clubs, shoes, clothing, and accessories. Vice Golf's direct-to-consumer model has been well-received by golfers, offering them access to high-quality equipment at affordable prices.
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Vice Golf prioritises performance and value in product development
Vice Golf is a direct-to-consumer (DTC) company that offers golfing goods such as balls, clubs, apparel, and accessories. It was founded in 2012 and is headquartered in Munich, Germany.
Vice Golf's product development process prioritises performance and value. The company selects high-quality materials, such as CAST URETHANE and lightweight, waterproof fabric blends with UV protection. Their golf balls are tried and tested in lab conditions and real-world play to ensure optimal performance in all circumstances. Vice Golf's balls cater to all types of golfers, from professionals to amateurs, and are designed to enhance their play.
Vice Golf's unique development process combines advanced technology, extensive data collection, and a commitment to customisation. They have developed advanced fitting algorithms through multiple apps, utilising data collected by HIO Labs to provide precise recommendations for each golfer. This personalised fitting process is a significant improvement from the generic online fitting experiences offered by many other DTC brands.
Vice Golf's clubs are competitively priced without compromising on quality. They use premium materials, such as forged heads with milled finishes and high-strength faces, to ensure exceptional performance. Their ability to offer high-end clubs at approximately 75% of the price of comparable products from traditional OEMs sets them apart in the market.
Vice Golf's approach to product development aligns with their goal of making golf accessible to everyone. By offering top-level products at affordable prices, they break down barriers and enable golfers of all levels to access high-quality equipment without incurring high costs.
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Oakley Capital and Oakley Capital Investments have invested in Vice Golf
Oakley Capital is a firm that partners with ambitious founders and management teams to build successful businesses across three sectors: technology, consumer, and education. Oakley Capital Investments Limited (OCI) is a subsidiary of Oakley Capital that focuses on investing in private mid-market UK and Western European businesses. OCI's shares are traded on the Specialist Fund Segment of the London Stock Exchange and are intended for institutional and professional investors.
Oakley's investment in Vice Golf is an example of its ability to leverage its network and reputation to form long-lasting partnerships with successful entrepreneurs. Oakley acquired Vice Golf in May 2022 and is partnering with the company's founders to accelerate its growth, product diversification, and internationalisation. Oakley Capital's investment in Vice Golf is expected to help the company expand its business and build a globally leading multi-product brand in the golf world.
Vice Golf has a strong track record of profitable growth, with a >40% top-line CAGR between FY18 and FY21 and a ~20% EBITDA margin. The company's exclusive access to superior patent-protected production and strong brand equity create high barriers to entry for competitors. The investment in Vice Golf aligns with Oakley Capital's strategy of supporting direct-to-consumer (DTC) businesses, as Vice Golf sells its products directly to consumers, bypassing traditional retail channels.
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Frequently asked questions
No, Vice Golf is a private company.
Vice Golf is headquartered in Munich, Germany.
Vice Golf manufactures golfing products, including balls, gloves, beanies, umbrellas, divot tools, bags, and caps.
Vice Golf was founded in 2012.
