Jackson Reid
Golf is a sport that involves hitting a ball with a club from a teeing ground into a hole on a course. The modern game of golf originated in 15th-century Scotland, but its ancient origins are unclear and much debated. Golf courses typically have 9 or 18 holes, and the game can be played by any number of people, though groups of 1 to 4 are typical. Golf is played by people of all ages and demographics, but the median age of a golfer in the US is 54, and 92% of professional golfers are men. Golf is a great way to get exercise and enjoy the outdoors, and it can also be a social activity that provides insight into a person's character.
| Characteristics | Values |
|---|---|
| Median age | 54 years |
| Gender | 92% men, 8% women |
| Drinking habits | 67% don't drink, 22% have 1-2 drinks |
| Age group | 18-34 year olds are the largest customer age segment |
| Number of players | 28.1 million on-course golfers, 19.1 million off-course golfers |
| Female golfers | 8 million female on-course golfers (age 6+) in 2024 |
| New golfers | 3 million or more on-course beginners every year since 2020 |
| Total players | 41.1 million |
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What You'll Learn
Golf's evolution and global popularity
Golf is evolving, and its global popularity is surging. The game is shedding its image as stuffy and reserved, with a new cast of dynamic influencers, eclectic styles, and bold brands. The spirit of sportsmanship, accountability, discipline, and respect remains, but golfers are interacting with the game in new ways, adding to the exciting evolution of golf culture.
Golf's evolution can be traced back to 1774 when the Company of Edinburgh Golfers established the first golf society and standardized the rules. Golf clubs began to form, and modern tournaments emerged in the Scottish town of Prestwick. The Open Championship was born, and the game was first televised in 1953. Over time, the equipment evolved, with the first golf bag in the 1880s, the first portable golf tee patented in 1889, and the first powered golf car invented in 1962.
Golf's global popularity has seen significant growth in recent years, with a record-breaking number of people taking up the game. In 2024, 47.2 million Americans age 6 and older played golf, both on and off the course. This surge in popularity can be attributed to several factors, including the rise of off-course golf venues like TopGolf, which has attracted new players, particularly the younger generation, with its relaxed and social atmosphere.
The COVID-19 pandemic also played a role in golf's recent popularity spike. With people seeking safe, outdoor activities during lockdowns, golf courses saw an increase in participation. The work-from-home culture has also contributed to this trend, as people have more flexible schedules and time to play. Additionally, the emergence of a global superstar has made golf more dynamic and appealing to younger audiences.
The golf industry has responded well to the challenge of sustaining this growth by making the game more accessible and appealing to newcomers. There has been a focus on creating strategic partnerships, redesigning experiences, and utilizing social media to reach new audiences. The evolution of golf attire has also played a role in making the game more approachable and relevant to modern audiences.
With a combination of traditional courses and off-course venues, golf is attracting a diverse range of players and creating a vibrant, evolving culture that is here to stay.
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The typical golfer
Golf is a sport that originated in 15th-century Scotland, and today it is played by people of all ages and backgrounds. While professionals make up a small part of the golfing population, most players are everyday people who enjoy the sport casually.
Golfers tend to be social individuals who enjoy the company of others who share their passion for the sport. They appreciate the challenge of the game, being outdoors, and the exercise that golf provides. Interestingly, nearly 67% of golfers do not drink while playing, while 22% enjoy 1-2 drinks during their game.
While the traditional golfer is an older male, the golf industry is evolving. The sport is attracting younger players and women, with female golfers accounting for 26% of golfers in America, the highest percentage on record. Junior female golfers make up 35% of golfers in the United States, and modern equipment is helping to draw in a more diverse range of players.
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Golf's social impact
Golf has traditionally been a game for the elite, but its social impact extends beyond the country club set. The sport has a long association with coastal areas, and golf tourism has contributed to the development of resorts, real estate, hotels, and related facilities. In 2017, migration back to cities, a shrinking middle class, and a need to attract younger and more diverse players were identified as challenges for the sport. Golf has also been criticised for its environmental impact, with golf courses in dry regions facing scrutiny for their excessive water usage.
Golf has been criticised for its lack of social diversity, with a predominantly male and older player base. In 2021, women made up 25% of golfers in the United States, up from 19% in 2011, and junior female golfers accounted for 35% of golfers. The median age of a golfer in the US is 54, and while the popularity of golf among younger people is growing, the majority of players are still older.
The sport has been criticised for being too rule-bound, particularly at prominent private clubs, which has hindered its economic success. Golf has also been associated with a high cost of participation, which has contributed to a decline in players. However, golf has been praised for its social aspects, taking place outdoors in beautiful environments, providing exercise, and serving as a vehicle for community activism and charity.
To ensure its continued success, golf needs to diversify socially and economically. This includes attracting more women, minorities, and younger players, as well as addressing the cost and time barriers to participation. Golf's social impact is closely tied to its economic impact, and by embracing a broader segment of society, the sport can thrive.
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Golf course design
Another well-known name in golf course design is Greg Norman Golf Course Design (GNGCD), which has opened over 100 courses across 34 countries. GNGCD focuses on renovation, restoration, repositioning, and rebranding of golf courses. Arnold Palmer Design Company is also a prominent name in the industry, with projects in 37 US states and 25 countries. The company's designs reflect Palmer's love for the game, the earth, and people, with a focus on environmental sustainability and strategic golf.
For those aspiring to become golf course designers, a degree in Landscape Architecture is generally recommended as a good starting point. Gaining practical experience through internships and learning different aspects of the business, such as shaping and construction, is also crucial. Networking and building a portfolio are important steps to getting one's foot in the door.
Some individuals have shared their unique paths to becoming golf course designers. One designer, Dana Fry of Fry/Straka Global Golf Course Design, had a chance meeting with an associate of Tom Fazio, which led to a career change. Trey Kemp of Kemp Golf Course Design completed a project in his home state of Texas, where the Rankin Independent School District bought a 70-year-old course. North Carolina-native Bill Coore of Coore & Crenshaw Golf Course Architects has been chosen to design Pinehurst No. 11, with construction expected to begin in 2025.
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Golf's economic impact
Golf has a significant economic impact in the United States, with a direct impact on the U.S. economy of almost $102 billion, according to a 2023 report. This is a notable increase from the $84 billion impact reported in 2016. When accounting for indirect and induced effects, golf's broader economic impact is estimated to be $226.5 billion, enabling over 1.65 million jobs.
The economic impact of golf extends beyond the game itself and includes various industries and sectors. Golf facilities, such as courses, driving ranges, and clubhouses, generate significant revenue through greens fees, memberships, and other services. The golf industry also encompasses golf-related businesses, such as equipment and apparel retailers, manufacturers, and tourism.
Golf tournaments, associations, and endorsements are another significant contributor to the economy. These events attract participants and spectators, driving spending in areas such as travel, accommodations, and ancillary purchases. Additionally, golf tournaments and charitable fundraising efforts have raised substantial amounts for various causes, with almost $4.6 billion raised in 2022, up from $3.9 billion in 2016.
At the state level, golf also plays a crucial role in economic development. For example, the Texas golf industry generates a direct economic impact of $7.7 billion, with a total economic output of over $14.2 billion when including indirect and induced effects. Golf is among the leading recreational industries in Texas, supporting more than 107,000 jobs and contributing over $1 billion in state and local taxes. Similarly, the state of Georgia boasts a thriving golf industry that brings in $5.3 billion in total economic impact, including $3.4 billion in direct economic activity from golf facilities and golf-related businesses.
Overall, golf's economic impact in the United States is substantial, contributing to the country's economy, job market, and charitable causes. The game's popularity and associated spending have a ripple effect across various industries, highlighting its importance as a recreational activity and economic engine.
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Frequently asked questions
Golf people are a mix of professionals and amateurs. In the US, the median age of a golfer is 54, and 92% are men, although the number of female golfers is rising. Golf is also growing in popularity among younger people.
Golf is a competitive sport for some, but for most, it's a chance to get out, socialise, and enjoy the game. Golf has also been touted as a good way to escape everyday stress and recharge.
Golf people can learn a lot about each other's character when playing together. For example, how they react to a bad game or a difficult shot can show whether they are a team player or not, whether they carry grudges, and whether they take personal responsibility.
