Jackson Reid
Bad Birdie is a company that sells premium apparel for modern-day golfers. The company was started by its founder out of their apartment with the idea that golf apparel was boring. Bad Birdie began selling nationally in pro shops and to retailers, and also appeared on Shark Tank. The company now has retail stores and has signed pro athletes and high schools.
| Characteristics | Values |
|---|---|
| What | Golf apparel brand |
| Why | Golf apparel was boring |
| Who | Modern-day golfer who’s not afraid to pull out a 3-wood from 270 |
Explore related products
$19.99 $26.99
What You'll Learn
Bad Birdie Golf: History
Bad Birdie Golf is a brand that sells premium apparel for golfers. The company was started by a founder who believed that golf apparel was boring and wanted to create something more modern and exciting. Bad Birdie began as a side hustle out of the founder's apartment, and it gradually grew into a successful business. The company started selling nationally in pro shops and retailers and even secured a deal on Shark Tank. Bad Birdie opened its first retail stores and signed its first pro athletes and high schools as partners. The brand has a team of passionate golfers working together to revolutionize the sport and encourage golfers to be themselves and take risks.
Golfing in Michigan: Is It Allowed?
You may want to see also
Explore related products
$35.99
Bad Birdie Golf: Golf apparel
Bad Birdie Golf is a brand that designs and sells premium golf apparel. The brand was born out of the belief that golf apparel was boring and wanted to create clothing for the modern-day golfer who is not afraid to stand out and express themselves on the course.
The brand's name, Bad Birdie, is a play on the golfing term "birdie", which means scoring one stroke under par on a single golf hole. The term "birdie" itself comes from early 20th-century American slang, where the word "bird" meant anything excellent. Thus, the brand encourages golfers to be excellent and stand out, both in their fashion choices and their golf game.
Bad Birdie offers a range of clothing items for men, women, and youth, including hats, shirts, and other golf accessories. Their website showcases various hat designs, such as the "Bad" Rope Golf Hat and the Birdie Snapback, which come in different colours and styles, retailing at $38 each.
The brand has also partnered with professional golfers and high schools, and their apparel has been featured on tour stops and major Sundays, worn by golfers like Si Woo, Isaiah, and Sophia. Bad Birdie has also expanded into retail stores and has deals with pro shops, retailers, and even a feature on Shark Tank.
Bad Birdie invites golfers to join their community and embrace their philosophy of being yourself and never laying up, both on and off the golf course.
Golf MK6: Reliable or Not?
You may want to see also
Explore related products
Bad Birdie Golf: Founder
Bad Birdie Golf is a modern golf apparel brand founded by Jason Richardson. The company was started in 2017 by Richardson, who worked out of his Los Angeles apartment. Richardson had no prior experience in the apparel industry, but he was frustrated by the lack of interesting golf clothing available and decided to take matters into his own hands. He began wandering the L.A. garment district, frequenting fabric stores, and teaching himself how to make polo shirts.
Richardson's goal was to create clothing for a new generation of golfers who prioritize having a good time and expressing themselves while still demanding performance from their apparel. He wanted to move away from the traditional, exclusive image of golf and make the sport more inclusive and fun. Bad Birdie's designs are known for their bold patterns, contemporary style, and functionality.
The brand has found success with recreational golfers who play socially and don't take themselves too seriously. Richardson enjoys seeing people wearing his designs, calling these sightings "a Birdie in the wild." Bad Birdie has expanded beyond polo shirts to include hats, pullovers, and beanies, as well as a women's line. They have also opened retail stores and signed pro athletes and high schools.
Richardson's leadership style is one of continuous improvement, always seeking wisdom from others and asking for feedback from his team. He starts his days early, with a gym session before heading to the office by 9 am. Richardson's journey as a founder began with a simple idea and a side hustle, which has now grown into a successful business that is changing the culture and perception of golf.
Best Days for Golf Outings: Weekends or Weekdays?
You may want to see also
Explore related products
$17.99 $19.99
Bad Birdie Golf: Retail stores
Bad Birdie is a golf apparel brand that was started with the idea that golf clothing was boring and needed a revamp. The brand has taken the golf and apparel world by storm with its bold, loud, and colourful designs, world-class materials, and 4-way stretch fabric. Bad Birdie's retail locations are designed to mimic a local course clubhouse, creating a welcoming atmosphere for golfers and non-golfers alike. The stores feature comfortable seating, a curated playlist, golf on the big screen, and cold beverages.
The first Bad Birdie retail store was opened in Scottsdale, Arizona, at 15034 N Scottsdale Rd Suite 105G1B, Scottsdale, AZ 85254. The store is open Monday through Saturday from 10 am to 8 pm, and on Sundays from 12 pm to 6 pm. In addition to its physical store, Bad Birdie also has a store on wheels called the Frostbite Camo Sprinter, which pops up in different locations with a range of Bad Birdie gear.
Bad Birdie offers a unique shopping experience that extends beyond its physical stores. The brand provides free shipping on orders over $125 and a 10% cashback reward on every purchase. They also offer free returns and exchanges, allowing customers to conveniently mail back items or scan and drop them off.
The brand also has a strong online presence, with its website serving as an important retail channel. Customers can browse the latest collections, make purchases, and take advantage of exclusive online offers and discounts. Bad Birdie's apparel is also available through the PGA TOUR Superstore, both online and in-store, further expanding its retail reach.
Bad Birdie's retail strategy is an integral part of the brand's success, offering customers a variety of ways to shop and experience the brand. By combining physical stores, pop-up experiences, and online retail, Bad Birdie has created a diverse and accessible shopping journey that caters to the modern-day golfer's needs and expectations.
Golf Birdie Basics: Mastering the Under-Par Shot
You may want to see also
Explore related products
$14.99 $18.99
Bad Birdie Golf: Athletes
Bad Birdie is a golf apparel brand that was started by a founder who believed that golf apparel was boring. The brand creates premium apparel for the modern-day golfer, with the aim of disrupting the traditional golf game with innovation and inclusivity. In January 2024, Bad Birdie announced its first-ever PGA Tour sponsorships with athletes Si Woo Kim, a four-time PGA Tour champion, Harrison Endycott, the 2023 Q-School Winner, and Callum Tarren. The brand also has partnerships with high school and college teams and NIL contracts with players including University of Oklahoma's Drew Goodman, Korn Ferry Tour's Isaiah Salinda, and upcoming LPGA athletes. Bad Birdie's apparel is designed to be bold and stylish, appealing to golfers who want to look good on and off the course. The brand has a team of passionate golfers who are working to make their vision of what golf can become a reality.
Van Rooyen's Golf Journey: From South Africa to the World
You may want to see also
Frequently asked questions
Bad Birdie Golf is a company that makes premium apparel for modern-day golfers.
Bad Birdie Golf started as a side hustle out of the founder's apartment, with the simple idea that golf apparel was boring.
Bad Birdie Golf's mission is to make golf apparel that looks good and is targeted towards golfers who are not afraid to pull out a 3-wood from 270.
