
Cori Coco Gauff is an American tennis player who rose to international fame after defeating Venus Williams at Wimbledon in 2019. Gauff's net worth has been the subject of much speculation, with estimates ranging from $6 million to $35 million as of 2025. Gauff's success on the tennis court has translated into substantial financial earnings, with a significant portion of her wealth attributed to endorsement deals with major brands. Her impressive performance in tennis tournaments and growing list of sponsors have contributed to her growing net worth, making her one of the highest-paid female athletes in the world.
| Characteristics | Values |
|---|---|
| Net Worth in 2024 | $27.1 million |
| Net Worth in 2025 | $35 million |
| Net Worth Estimate in 2023 | $12 million |
| Net Worth Estimate in 2023 (as per Celebrity Net Worth) | $3.5 million |
| Annual Income in 2023 | $1 million |
| Height | 5 feet 9 inches (1.75m) |
| Age | 20 years |
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What You'll Learn

Endorsement deals
One of Gauff's notable endorsement partnerships is with New Balance. She signed a multi-year deal with the company in 2018, and she has since been seen wearing New Balance clothing and tennis shoes on and off the court. Gauff has also been known to showcase bold and mismatched colours in her New Balance ensembles, making a fashion statement at events like the 2021 French Open.
Another endorsement deal worth mentioning is her partnership with UPS. Gauff has been associated with the brand for several years, and according to reports, she extended her partnership with them at some point during her career. UPS has been a significant contributor to her endorsement earnings.
In addition to these, Gauff has a diverse range of sponsors, including Ray-Ban, Meta for their smart glasses, Barilla, Baker Tilly, Beats by Dre, Bose, and Naked Juice Brands. These deals have contributed significantly to her overall net worth, with reports indicating that endorsement deals make up a substantial portion of her annual income.
Gauff's success and popularity have made her a sought-after brand ambassador, and her endorsements have played a pivotal role in establishing her financial success and prominence beyond the tennis court.
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Tennis prize money
Coco Gauff, the famous American tennis player, has a net worth of $27.1 million as of 2024, according to Forbes. Her primary sources of income are tennis prize money and endorsement deals. Tennis prize money, a significant component of a tennis player's earnings, has seen substantial growth in recent years, with top players earning millions in tournament winnings.
Tennis players' earnings from prize money are determined by their performance in tournaments. The further a player advances in a tournament, the higher their payout will be. For example, at the 2025 Miami Open, the first-round loser received $23,760, while the tournament runner-up won $598,000, and the champion took home $1.12 million. The US Open, a Grand Slam event, offers even larger payouts, with the 2025 singles champion set to earn $5 million.
The distribution of prize money in tennis tends to favour the top-ranked players. Tournaments like the ATP Finals and WTA Finals offer substantial purses, but only the top eight players in the rankings are invited to participate. In addition, the ATP has introduced a Guaranteed Base Earnings system for the top 250-ranked singles players, ensuring that they receive a minimum amount of prize money each season. This system provides financial stability and allows players to invest in their support teams.
While tennis is known for its lucrative prize money, there are gender disparities in earnings. In 2024, the top 10 male players collectively earned $80.7 million, 41% more than the $57.4 million earned by the top 10 female players. This gap persists despite all four Grand Slam tournaments offering equal prize money for men and women since 2007. However, simultaneous marquee events often pay men significantly more, contributing to the inequality.
Tennis players can also earn substantial incomes from endorsement deals, enhancing their overall net worth. Coco Gauff, for instance, earned approximately $15 million from endorsements in 2023, contributing to her status as one of the highest-paid female athletes in the world.
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Brand promotions
Coco Gauff, the American tennis player, has a net worth of $35 million as of 2025, according to Celebrity Net Worth. Gauff's net worth has been increasing over the years, with Forbes estimating it at $27.1 million in 2024. In 2023, she was the highest-paid female athlete in the world, with Tennis.com reporting that she made $23 million that year, $16 million of which came from endorsements. Gauff's brand promotion deals are a significant contributor to her net worth. Here are some details about her brand promotions:
- New Balance: Gauff signed a multi-year endorsement deal with New Balance in October 2018. She wears New Balance clothing and tennis shoes on and off the court, often with bold pops of mismatched colour.
- Head: Gauff has an endorsement deal with Head for tennis equipment and uses a Head Boom MP 2022 racquet with 16 main and 19 string strings.
- Barilla: Gauff has endorsement deals with the Italian pasta company Barilla, as well as with Naked Juice, another food and beverage brand.
- Bose: She is also endorsed by Bose, the audio equipment company, and is often seen wearing their headphones.
- UPS: Gauff has a partnership with UPS, which has contributed to her off-court earnings.
- Baker Tilly: She also has an endorsement deal with Baker Tilly, a professional services network.
- Other Endorsements: Gauff has several other sponsors, including Ray-Ban, Meta for their smart glasses, Beats by Dre, Carol's Daughter, and Rolex. These endorsement deals have helped Gauff become one of the highest-paid female athletes in the world.
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Sponsorship deals
Coco Gauff, the American tennis player, has a net worth of $35 million as of 2025, according to Celebrity Net Worth. Coco Gauff's primary sources of income are tennis prize money and endorsement deals. She has sponsorship deals with many big brands, including:
New Balance
Coco Gauff signed her first multi-year endorsement deal with New Balance in October 2018. The deal covers apparel and footwear. At the 2021 French Open, Gauff wore a New Balance ensemble with bold pops of mismatched colour.
Head
Coco Gauff uses a Head Boom MP 2022 with 16 main and 19 string strings.
Barilla
Barilla is an Italian pasta company.
Bose
Bose is a headphone brand.
UPS
Gauff has a partnership with UPS.
Baker Tilly
Rolex
In 2023, Gauff signed a deal with Rolex.
Other Sponsorship Deals
Coco Gauff also has sponsorship deals with Naked Juice Brands, Carol's Daughter, Ray-Ban, Meta, Beats by Dre, and many others.
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Tournament winnings
Coco Gauff, the American tennis player, has accumulated a net worth of $35 million as of 2025, according to Celebrity Net Worth. Her primary sources of income are tennis prize money and endorsement deals.
Gauff's tournament winnings have contributed significantly to her net worth. As of November 2024, she had won over $21,581,989 in prize money, according to the WTA (Women's Tennis Association). In 2023 alone, she earned nearly $23 million in winnings and endorsements, making her the highest-paid female athlete in the world, according to Sportico.
Gauff's first significant breakthrough came at the 2019 Wimbledon tournament when she defeated Venus Williams. At just 15 years old, this win catapulted her into the international spotlight. With that win and another subsequent victory, she earned at least $140,000 from that event alone. Prior to the tournament, her total career earnings were $75,000.
Gauff has continued to build on her success, winning multiple titles since her breakthrough. In 2019, she won her first WTA singles title at the Linz Open, becoming the youngest person to win a WTA singles title since 2004. She has also won several doubles titles, many alongside Caty McNally.
In 2023, Gauff added two more major titles to her resume: the US Open and the Cincinnati Open. This success has further boosted her tournament winnings and endorsement deals. As of 2024, Forbes estimates her annual income to be approximately $1 million, with a total net worth of $27.1 million.
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