Miles Bennett
GolfPass is a membership program targeting the golf community, from beginners to experts. It was founded by Rory McIlroy in partnership with Golf Channel and its parent company, NBC Sports Group. GolfPass offers a range of benefits, including instructional videos, original entertainment, travel credits, exclusive shopping deals, and enhanced golf experiences. McIlroy also contributes exclusive content, such as instructional series, podcasts, and interviews, sharing his journey, daily routines, and golf tips. The platform has seen significant growth, especially during the pandemic, with members benefiting from improved skills, exclusive deals, and increased engagement with the sport.
| Characteristics | Values |
|---|---|
| Founder | Rory McIlroy |
| Launch Partners | Golf Channel, NBC Sports Group, Rory McIlroy Inc. |
| Launch Date | 5th February 2019 |
| Launch Price | $9.99 per month or $99 for a year’s subscription |
| Launch Benefits | Tee times through GolfNow, one free round of golf each month, more than 4,000 on-demand instructional videos, an extensive video library that includes historic competitions and original Golf Channel programming, enhanced shopping and travel experiences |
| Additional Benefits | Waived convenience fees, tee time protection, $10 monthly anytime tee time credits, access to Peacock Premium, exclusive video instruction from top instructors and tour pros like Rory McIlroy, shop from more than 45 brands with exclusive member pricing, $100 travel credits at a selection of top resorts |
| GolfPass+ Benefits | Waived convenience fees, tee time protection, $10 monthly anytime tee time credits, access to Peacock Premium, on-demand lessons, access to all originals like The Conor Moore Show and Ask Rory |
| Annual Membership Benefits | A dozen free TaylorMade golf balls |
| Exclusive Content | My Roots: Rory McIlroy, My Daily Routine, Toughest Tracks, Lessons with a Champion Golfer, The Conor Moore Show, Ask Rory, Build a Better Game, Better Off With Hally Leadbetter |
| Instructors | Sean Foley, Cameron McCormack, Rory McIlroy's coach Michael Bannon, Paul Azinger, Nick Faldo, Gary Player, Annika Sorenstam |
| Notable Members | Rory McIlroy, Patrick Reed |
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What You'll Learn
GolfPass membership benefits
GolfPass is a membership program targeting the game's community of passionate golfers through new technologies and digital media. It was founded by Rory McIlroy in partnership with Golf Channel and its parent company, NBC Sports Next. GolfPass aims to help every type of golfer, from beginner to expert, play more golf, improve their game, and ultimately derive greater enjoyment from the sport.
GolfPass members can access more than 4,000 videos featuring elite instructional content from renowned coaches such as Sean Foley and Cameron McCormack. Additionally, McIlroy and his coach, Michael Bannon, offer exclusive lessons and insights through the platform. The video library totals over 1,000 hours of content, including Golf Channel's award-winning franchises, documentaries, and historic competitions.
GolfPass+ members enjoy waived convenience fees, tee time protection, and $10 monthly anytime tee time credits, amounting to $120 per year to play golf anytime. They also have access to GolfPass Video benefits, such as on-demand lessons and exclusive original shows like "The Conor Moore Show" and "Ask Rory."
GolfPass members can also take advantage of 12 months of Peacock Premium at no additional cost, providing live tournament coverage, exclusive shows, and movies. The platform has expanded its reach through partnerships with streaming platforms like Peacock, Roku, and Samsung, ensuring convenient access for its members.
GolfPass is committed to utilizing digital media and technology to enhance the golfing experience, foster community, and make the sport more accessible and enjoyable for golfers worldwide.
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Rory McIlroy's role in GolfPass
Rory McIlroy is a co-founder of GolfPass, a membership program for golfers. He partnered with Golf Channel and its parent company, NBC Sports Group, to launch GolfPass in 2019. McIlroy is a four-time major champion and one of golf's most popular players. He was chosen for his reputation as an approachable, genuine, and global ambassador for golf, as well as his eagerness to modernise how golfers engage with the sport.
McIlroy provides exclusive content for GolfPass, including an instructional series, videos, and a monthly podcast co-hosted with television host and radio personality Carson Daly. He also features in four GolfPass original series, including a six-chapter interview series, "My Roots", which details his journey from his humble beginnings to becoming a world No. 1, four-time major champion, and FedExCup champion. McIlroy also shares his daily routine, favourite golf holes from around the world, and the drills and tips used throughout his career.
In addition to McIlroy's original series, GolfPass members have access to more than 4,000 videos with elite instructional content from world-class teachers, classic lessons, swing tips, and a video library totalling more than 1,000 hours. GolfPass also offers members benefits such as waived convenience fees, tee time protection, savings on tee times, and exclusive member pricing on golf apparel and accessories.
GolfPass has seen significant growth since its launch, with a rapidly expanding membership base, particularly during the pandemic era. The platform has streamed almost 100 million minutes of video and has expanded internationally to the UK and Australia.
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GolfPass original series
GolfPass is a membership program that was founded by Rory McIlroy in partnership with Golf Channel and its parent company, NBC Sports Next. The program offers a mix of tee time benefits and streaming video content, catering to golfers of all skill levels.
The GolfPass original series provides exclusive content, including instructional videos, behind-the-scenes looks at golf courses, and interviews with top golfers, athletes, and celebrities. One such original series is "My Roots: Rory McIlroy", where McIlroy shares his journey from his humble beginnings to becoming a four-time major champion and world number one. In this series, McIlroy also takes viewers through the newly designed seventh hole at Royal Portrush in Northern Ireland.
Another GolfPass original series is "My Daily Routine", where top golfers, athletes, and professionals share their daily rituals and tips for staying sharp. The series also features travel segments, showcasing some of the hardest golf holes around the world.
GolfPass members can access these original series, as well as classic shows, live coverage, and exclusive golf instruction content from world-class teachers. The platform has streamed almost 100 million minutes of video content, with over 4,000 videos available, including instructional content from elite coaches like Sean Foley and Cameron McCormack.
Through its original series and extensive video library, GolfPass provides golfers with the tools and inspiration to improve their game and connect with the sport in new and engaging ways.
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GolfPass instructional content
GolfPass is a direct-to-consumer membership offering that was founded by Rory McIlroy in collaboration with Golf Channel and NBC Sports Group. It is a modern, digital golf membership that aims to help avid golfers play more, improve their game, and enhance their overall experience.
GolfPass provides exclusive golf content, golf instruction, golf travel information, golf videos, savings on tee times, and more. The instructional content on GolfPass includes tips and drills from world-renowned golfers and coaches.
One of the key features of GolfPass is the access to over 4,000 on-demand instructional videos featuring elite coaches and players. These include Sean Foley (coach of Justin Rose), Cameron McCormick (coach of Jordan Spieth), and Rory McIlroy's own coach, Michael Bannon. The instructional series "Lessons with a Champion Golfer" provides insights and tips from these top coaches.
In addition to the instructional videos, GolfPass also offers original series such as "My Roots: Rory McIlroy," where he shares his journey from humble beginnings to becoming a four-time major champion and World No. 1. McIlroy also co-hosts a podcast with Carson Daly, providing exclusive content and interviews with golfers, athletes, and entertainers.
Through GolfPass, members can learn directly from McIlroy and his instructor, Michael Bannon, as they share the drills and tips that have contributed to McIlroy's success. This includes premium-quality instruction utilizing advanced technology such as Swing 360 cameras and specialty graphics.
GolfPass is continuously expanding its instructional content, with new series and videos being added regularly, ensuring that members have access to the latest tips and strategies from the best golfers and coaches in the world.
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GolfPass partnerships
GolfPass is a direct-to-consumer membership program that was founded by Rory McIlroy in partnership with Golf Channel and its parent company, NBC Sports Group. The program offers exclusive content, instruction, and benefits to golfers of all levels.
GolfPass has partnered with various companies to provide exclusive benefits to its members. One notable partnership is with TaylorMade, which offers GolfPass members exclusive pricing on their equipment and golf balls, early access to new product releases, and even limited-edition Rory McIlroy products.
In addition to equipment discounts, GolfPass members also receive exclusive travel credits and perks. For example, members can receive unlimited $100 travel credits at select top resorts, such as Sea Island in Georgia, The Biltmore in Miami, and Bali Hai Golf Club in Las Vegas. GolfPass also provides insider travel information and custom itineraries for over 10,000 golf destinations worldwide.
GolfPass has also partnered with streaming platforms like Peacock, Roku, and Samsung to offer a dedicated GolfPass channel, allowing members to easily access their extensive video library, which includes instructional content, original series, and historic competitions.
Through partnerships with online booking platforms GolfNow and TeeOff, GolfPass members can save on tee times and receive additional benefits, such as one free round of golf each month. These partnerships enhance the overall value of the GolfPass membership, providing golfers with not just instructional content but also opportunities to play more and at discounted rates.
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Frequently asked questions
GolfPass is a membership program for golfers, offering a mix of tee time benefits and streaming video content.
GolfPass was founded by Rory McIlroy in partnership with Golf Channel and its parent company, NBC Sports Group.
GolfPass members have access to over 4,000 on-demand instructional videos, an extensive video library of competitions and original programming, and exclusive GolfPass Originals like 'My Roots: Rory McIlroy', 'My Daily Routine', and 'Toughest Tracks'.
GolfPass members receive benefits such as waived convenience fees, tee time protection, $10 monthly anytime tee time credits, exclusive member pricing on golf equipment and apparel, and unlimited $100 travel credits at select resorts.
