Trevor Ng
Golf Wang is an American streetwear brand founded by musician Tyler, the Creator, in 2011. The brand has since expanded beyond its initial affiliation with Odd Future Wolf Gang Kill Them All (OFWGKTA) and established itself in the fashion industry. With an online presence and physical stores, Golf Wang has an estimated annual revenue of $25 million to $50 million. The brand is known for its colourful aesthetic and unique designs, including clothing, footwear, and jewellery. Golf Wang has collaborated with various brands, including Converse, Vans, and Japanese sandal brand SUICOKE. With a dedicated fan base and a distinct style, Golf Wang has carved out a niche in the fashion world, and its valuation is expected to be in the range of $25 million to $75 million.
| Characteristics | Values |
|---|---|
| Type of Business | Fashion and apparel retailer with an online presence |
| Founder | Tyler, the Creator |
| Year of Establishment | 2011 |
| Number of Employees | 11-50 |
| Headquarters | 350 N Fairfax Ave, Los Angeles, CA 90036, United States |
| Web Sales | Estimated at $25M-$50M |
| Unique Monthly Visitors | 49,652 |
| Valuation | Estimated between $25M-$75M |
| Products | Clothing, footwear, jewellery, scented candles, etc. |
| Design Aesthetic | Colorful and reflective of Tyler's personal style |
| Manufacturing and Sales Approach | Online-focused with limited retail partnerships |
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What You'll Learn
Golf Wang's revenue and valuation
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The brand has expanded beyond its Odd Future affiliation and has established itself in the fashion industry. It offers clothing, footwear, jewellery, and other products.
In June 2025, Golfwang.com generated $402,856 in online sales, with an average order value (AOV) ranging from $175 to $200. This put them above the median revenue of $95,191 and AOV of $83 in the lifestyle category. In the three months leading up to June 2025, the website's revenue grew by 20% compared to the previous three months.
While the exact figures are not publicly available, it is estimated that Golf Wang generates around $25 million per year. The brand's success is driven by Tyler's sense of style, strategic marketing tactics, and the sense of exclusivity, resulting in massive profits.
In addition to online sales, Golf Wang has expanded its physical presence with the opening of four "GOLF" storefronts in Los Angeles, New York, London, and Sydney. The brand has also collaborated with several notable brands, including Converse, Vans, SUICOKE, and Japanese sandal brand SUICOKE. These collaborations have further contributed to the brand's success and revenue growth.
While it is challenging to determine the exact valuation of Golf Wang, the brand's success and revenue generation have undoubtedly contributed to Tyler, the Creator's net worth, which is estimated to be around $30 million as of 2023.
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Golf Wang's online presence
Golf Wang, the American streetwear brand established by musician Tyler, the Creator, has a significant online presence. The brand has an official website, which offers clothing, footwear, and music merchandise for sale. However, some customers have reported issues with the website, encountering blank pages and limited shipping options for certain regions.
To enhance its online retail capabilities, Golf Wang launched an official mobile app in 2024, allowing users to shop for exclusive collections, enjoy personalized recommendations, and browse limited-edition drops. The app has received positive reviews from users, who appreciate the convenience of accessing Golf Wang's fashion offerings directly through their mobile devices.
In addition to its direct-to-consumer online sales channels, Golf Wang has leveraged collaborations with other brands to expand its digital presence. Notable collaborations include footwear releases with Converse under the GOLF le FLEUR* label, with styles such as the 'GLF Giano Ox' and Converse One Star shoes in unique colorways. These collaborations have likely driven online traffic and increased brand visibility for Golf Wang.
Golf Wang has also explored unique partnerships beyond traditional fashion items. In 2019, they collaborated with Japanese fragrance label "reta W" to release a scented candle called 'Coldwater'. Additionally, they partnered with Jeni's Splendid Ice Creams to create two ice cream flavors: 'Snowflake' and 'Pluto Bleu'. These unconventional collaborations generated buzz and further extended the brand's online presence, particularly among fans of Tyler, the Creator, and his associated projects.
Through a combination of its own digital platforms and strategic collaborations, Golf Wang has successfully established a strong online presence, enabling it to connect with customers and showcase its unique blend of fashion and street style to a global audience.
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Golf Wang's collaborations
Golf Wang is an American streetwear brand established by musician Tyler, the Creator, in 2011. The brand has collaborated with several other brands as part of various projects.
Vans
Golf Wang's first notable collaboration was with Vans, which lasted from 2013 to 2016. Tyler, the Creator, ended the partnership due to a lack of creative liberty.
Converse
Following the departure from Vans, Tyler, the Creator, collaborated with Converse to create the shoe collection GOLF le FLEUR*. The collection was named GOLF le FLEUR* to mean Flower Boy in French, though the translation is inaccurate. It was released in the same year as Tyler's Flower Boy album. The first design released was the Converse One Star shoes in a new, light blue colourway called "Clearwater".
SUICOKE
In 2017, Golf Wang collaborated with Japanese sandal brand SUICOKE. Their first release was the KAW-CAB sandals in colours 'Mocha' and 'Lemon Yellow'. In April 2019, they released a third version of the KAW-CAB sandals, followed by a new silhouette called the 'DEPA-CAB' sandals in October of the same year.
Lacoste
For apparel, Golf le Fleur partnered with fashion brand Lacoste for an SS19 collection named 'GOLF le COSTE'*. The clothing line featured colours such as pale pink, beige, and off-white, named 'litchi', 'geode', and 'mascarpone', respectively.
Jeni's Splendid Ice Creams
Golf le Fleur also collaborated with Jeni's Splendid Ice Creams. The first ice cream flavour was 'Snowflake', a white chocolate flavour released in July 2019. The second flavour, 'Pluto Bleu', was a blood orange and blueberry ice cream released in September 2020.
Levi Strauss & Co.
On May 20, 2020, Golf Wang released a top and bottom set with Levi Strauss & Co. for their '501 day'. The collaboration featured Levi's vintage-fit trucker jacket and 501 '93 jeans in Ecru denim with rainbow-coloured polka dots.
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Golf Wang's expansion beyond Odd Future
Golf Wang is an American streetwear brand established by Tyler, the Creator, in 2011. The name is a spoonerism of Tyler's Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future.
In 2013, Golf Wang expanded beyond its Odd Future affiliation and established itself in the fashion industry. It offers clothing, footwear, jewellery, and other products. The brand made its runway debut on June 11, 2016, at Made LA, a fashion event created by IMG. The show marked the debut of the 'Golf le Fleur' shoe collaboration with Converse and Vans. Notable attendees included Kanye West, Kendall Jenner, and Janelle Monáe.
Following the departure from Vans in 2017 due to a lack of creative liberty, Tyler, the Creator, continued the collaboration with Converse, releasing a new shoe silhouette named the 'GLF Giano Ox' in 2019. In the same year, Golf Wang also collaborated with Japanese sandal brand SUICOKE, releasing the KAW-CAB and DEPA-CAB sandals in various colours.
For apparel, Golf Wang has partnered with other fashion brands, such as Lacoste for the SS19 collection 'GOLF le COSTE*'. This collection featured colours like pale pink, beige, and off-white. Additionally, Golf Wang has released unique products like scented candles in collaboration with Japanese fragrance label "reta W" and ice cream flavours with Jeni's Splendid Ice Creams.
Golf Wang has continued to evolve and expand its reach beyond Odd Future, solidifying its place in the fashion industry through various collaborations and innovative product releases.
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Golf Wang's customers and sales
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The brand offers clothing, footwear, jewellery, and other products, often in collaboration with other brands. Golf Wang's customers are B2C, and the company makes money through one-time sales. It has an online presence and physical stores, with an estimated annual revenue of $25M-$50M.
Golf Wang's first retail space was the Odd Future store on Fairfax Avenue, which opened in 2011 and closed in 2014. On October 25, 2017, Tyler announced the opening of the Golf Wang flagship store, "GOLF", on the same street in Los Angeles, California. The brand has since expanded internationally, with storefronts in New York, London, and Sydney.
Golf Wang has collaborated with several brands, including Vans, Converse, SUICOKE, and Lacoste. The first notable collaboration was with Vans, lasting from 2013 to 2016. Following the departure from Vans due to a lack of creative liberty, Tyler, the Creator, collaborated with Converse to create the shoe collection GOLF le FLEUR*. This collection debuted at the Golf Wang fashion show at Made L.A. in 2016 and was released to the public in 2017. In 2017, Golf Wang also collaborated with Japanese sandal brand SUICOKE, releasing several sandal designs.
In terms of sales, Golfwang.com generated $402,856 in online sales in June 2025, with an average order value (AOV) ranging from $175 to $200. The website had 464,235 sessions, and 63% of sales were made on desktop devices, with 37% coming from mobile devices. Golf Wang's web sales are estimated to be between $25M-$50M, with an expected brand valuation of $25M-$75M.
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Frequently asked questions
Golf Wang is an American streetwear brand established in 2011 by American musician Tyler, the Creator.
Golf Wang sells clothing, footwear, jewellery, and other accessories.
Golf Wang is headquartered in Los Angeles, California, United States.
Golf Wang's revenue in 2022 and 2023 is estimated to be between $25 million and $50 million.
Golf Wang is known for its unique and colourful aesthetic that reflects the personal style of its founder, Tyler, the Creator. While some people love the brand for its cool and special style, others have noted that the quality of the clothing may not be amazing, particularly in terms of printed shirts. Ultimately, whether Golf Wang is worth it depends on your personal preferences and how much you value fashion as a form of self-expression.
