Jackson Reid
Malbon Golf is a golf and lifestyle brand founded in 2017 by Los Angeles couple Stephen and Erica Malbon. The brand aims to straddle the line between hip and bougie, catering to both streetwear fanatics and traditionalists. Malbon Golf's products include co-branded gear with Nike Golf, as well as items from other collaborations, such as Jones golf bags, Corkcicle water bottles, Dormie Workshop club covers, Champion sweatshirts, and Imperial hats. The brand also offers a unique in-store experience, with a putting green and a Swing Studio simulation range attached to the shop.
| Characteristics | Values |
|---|---|
| Founders | Stephen and Erica Malbon |
| Location | Los Angeles, California |
| Year founded | 2017 |
| Type of business | Golf shop |
| Type of products | Golf apparel, gear, and accessories |
| Product pricing | $155-$2000 |
| Product features | Stylish, functional, subtle branding |
| Target audience | Golfers who want to make a statement, younger athletes |
| Mission | To introduce golf to youth and make it cool again |
| Services | Golf lessons, swing studio simulation |
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What You'll Learn
Malbon Golf's founders
Malbon Golf is a celebrity hotspot founded by Los Angeles couple Erica and Stephen Malbon in 2017. The couple, who share a passion for golf, aim to make the sport cool again by introducing it to a younger audience. They believe that golf was in decline and wanted to grow the game by appealing to a new generation of athletes.
Erica and Stephen Malbon have a history of building companies that straddle the hip and bougie divide. Erica co-founded The Now, a boutique spa and massage parlor with four locations. Stephen, on the other hand, created Frank151, a street style magazine and creative agency that has been around since 1999. Despite their different backgrounds, they both share a deep love for golf, which they also instilled in their children. Stephen, in particular, has an excellent handicap of 5, indicating his skill in the sport.
The Malbons' personal passion for golf turned professional when Stephen started posting about it on Instagram. Their brand, Malbon Golf, stands out in the golf fashion world by positioning itself more as a lifestyle brand than a typical golf brand. Malbon Golf offers a unique and playful take on golf fashion, with a focus on creative designs and subtle branding. Their product range includes collaborations with Nike Golf, Jones Golf, Corkcicle, Dormie Workshop, Champion, and Imperial.
The Malbons' store on Fairfax Avenue in Los Angeles features a putting green and a Swing Studio simulation range, where customers can take lessons or rent out space to play virtual golf. The couple's mission is to make golf fashionable yet functional, appealing to both streetwear enthusiasts and traditional golfers. They aim to bridge the gap between golf and lifestyle, offering versatile wardrobe options that can be worn on and off the course.
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The brand's unique approach to golf fashion
Malbon Golf is a unique lifestyle and golf apparel brand that was founded in 2013 by brothers Stephen and Erica Malbon. The brand challenges the traditional norms of golf fashion, offering a fresh and contemporary take on golf clothing and accessories. With a mission to bring a modern aesthetic to the golf course, Malbon Golf has become a cult favorite among golfers who want to express their individuality and sense of style while playing the game.
One of the key aspects that sets Malbon Golf apart is their limited-edition releases and collaborations. They frequently partner with influential brands and designers from outside the golf industry, bringing a completely new perspective to golf fashion. These collaborations not only create a sense of exclusivity and excitement but also attract a diverse range of consumers who may not typically shop for golf apparel. Each collection tells a unique story, often drawing inspiration from pop culture, art, music, and streetwear trends, resulting in golf clothing that makes a statement both on and off the course.
In addition to their distinctive design aesthetic, Malbon Golf also focuses on creating a community and lifestyle brand. They actively engage with their customers through social media and exclusive events, fostering a sense of belonging and a shared passion for fashion and golf. The brand understands that today's golfers want to express their personal style and connect with others who share their interests, and they cater to this desire by offering more than just apparel. Malbon Golf has successfully positioned itself as a lifestyle brand that embodies a love for golf, fashion, and community.
The success of Malbon Golf lies in their ability to understand and cater to the changing preferences of modern golfers. By embracing diversity and individuality, they have created a brand that celebrates the fusion of golf and streetwear cultures. Through their unique design aesthetic, strategic collaborations, and community-building initiatives, Malbon Golf has not only left a mark on the golf fashion industry but has also inspired a new generation of golfers to embrace their sense of style and express themselves unapologetically on and off the course.
Overall, Malbon Golf's unique approach to golf fashion has revolutionized the way golfers dress and perceive golf apparel. They have successfully merged fashion and function, appealing to a younger demographic who appreciate style, performance, and self-expression. With their limited-edition releases, collaborations, and community focus, Malbon Golf has cultivated a loyal following and established themselves as a leading lifestyle and golf apparel brand that continues to push the boundaries of golf fashion.
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The store's location and design
The Malbon Golf store is located on Fairfax Avenue in Los Angeles, just up the road from Supreme. The shop is described as "pristine" and features a putting green laid out across the concrete floor, with racks of golf clothing and equipment on either side. The store stocks a range of co-branded and collaborative items, including Nike Golf gear, Jones golf bags, Corkcicle water bottles, Dormie Workshop club covers, Champion sweatshirts, and Imperial hats. There is also a vintage MCM golf bag on consignment from a local second-hand shop, Round Two.
The store's design reflects the Malbons' personal style and their unique approach to golf fashion. While the store carries traditional golf attire such as polo shirts and plaid pants, the Malbons also offer more eclectic and fashion-forward options. Their clothing line blurs the lines between golf and streetwear, with a focus on subtle branding and sophisticated detailing. For example, their long-sleeved polo from Frye features discreet stitching at the end of the sleeve, rather than overt branding. Similarly, their hat features loose, low-crown stitching that is both elegant and eye-grabbing.
The Malbons' lifestyle brand extends beyond their clothing line. The store also features a sizable Swing Studio simulation range where customers can take lessons from pros or rent it out to play 18 holes virtually. This range caters to golfers of all skill levels and offers a unique in-store experience.
The Malbons' passion for golf and its lifestyle is evident in the store's design and product offerings. By combining fashion and function, the Malbons have created a golf brand that appeals to a new generation of athletes and enthusiasts. Their store's location on Fairfax Avenue, a popular shopping destination, further contributes to their mission of making golf cool and accessible to a wider audience.
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Malbon Golf's partnerships and collaborations
Malbon Golf was founded in Los Angeles by Stephen and Erica Malbon and has grown steadily since 2017. The brand represents a bold philosophy of self-expression and inclusivity, combining tradition with innovation by infusing golf with the creative energy of fashion, art, music, and design.
Malbon Golf has collaborated with diverse ambassadors, including PGA champion Jason Day and skateboarding icon Eric Koston. Through these partnerships, Malbon Golf has redefined belonging in the sport and empowered players to experience golf on their own terms. The brand has also created communities like the Buckets Club, which foster a sense of community and inclusivity in the golf world.
In addition to their partnerships with athletes and influencers, Malbon Golf has also released several collaborations with other brands. While specific details of these collaborations are scarce, the brand hints at giving new life to classics and exploring unexpected cultural currents. This approach to collaboration aligns with their core values and mission to combine tradition with innovation.
By working with diverse partners and embracing unexpected cultural influences, Malbon Golf has disrupted the traditional golf industry. Their unique approach has attracted a new demographic to the sport and challenged the stereotypes often associated with golf. Through their collaborations and partnerships, Malbon Golf has become a pioneering force, shaping a more inclusive and creative future for the game.
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The brand's target audience
Malbon Golf is a brand founded by the Los Angeles couple, Stephen and Erica Malbon, in 2017. The brand's target audience can be described as golfers who want to make a statement with their attire on and off the course. Malbon Golf caters to those who appreciate the history of golf but also want to update the traditional golf look for a new audience.
The brand's clothing is described as eclectic, stylish, and sophisticated, with a focus on the details. Their products include the Frye Long Sleeve Knit Polo, the Washed Cotton Twill Chino, the Ritter Padded Vest, and the Winston Rope Hat. Malbon Golf's clothing is designed to be versatile, suitable for both the golf course and casual wear. The brand's subtle branding and sophisticated detailing set it apart from other golf brands, which often feature prominent logos and moisture-wicking materials.
Malbon Golf also appeals to those who value functionality in their golf attire. While the brand leans more towards lifestyle than technical golf wear, it still offers insulated and flexible pieces that can enhance one's performance on the course.
Ultimately, Malbon Golf's target audience values style, versatility, and functionality in their golf attire. The brand successfully bridges the gap between golf and lifestyle, attracting golfers who want to express their passion for the sport through their wardrobe, both on and off the course.
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Frequently asked questions
Malbon Golf is a golf brand that aims to be both fashionable and functional on the golf course. It caters to a wide range of golfers, from streetwear enthusiasts to traditional golfers.
The brand was founded in 2017 by Los Angeles couple, Stephen and Erica Malbon.
Malbon Golf sells a range of golf clothing and accessories, including polo shirts, pants, hats, vests, and golf bags. Their products are known for their stylish and sophisticated designs, with a focus on subtlety in their branding.
Malbon Golf has a physical store located on Fairfax Avenue in Los Angeles, which includes a putting green and a Swing Studio simulation range. Their products can also be purchased online through their website and other retailers.
