Ava Romero
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The name is a spoonerism of Tyler's former Los Angeles-based hip-hop collective Odd Future Wolf Gang Kill Them All (OFWGKTA), of which he was a co-founder. The brand is known for its colourful aesthetic and has expanded to include clothing, footwear, and jewellery.
| Characteristics | Values |
|---|---|
| Brand name | Golf Wang |
| Brand founder | Tyler, the Creator |
| Brand type | Clothing line |
| Brand origin | American |
| Brand establishment year | 2011 |
| Brand establishment location | Los Angeles |
| Brand parent organisation | Odd Future Wolf Gang Kill Them All (OFWGKTA) |
| Brand current status | Separated from Odd Future since 2013 |
| Brand aesthetic | Colourful |
| Brand products | Clothing, footwear, jewellery, scented candles |
| Brand footwear collaborations | Converse, Vans, SUICOKE |
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What You'll Learn
- Golf Wang is a clothing brand founded by Tyler, the Creator
- The name is a spoonerism of Odd Future Wolf Gang Kill Them All (OFWGKTA)
- Golf Wang has collaborated with footwear brands such as Converse and Vans
- The brand is known for its colourful aesthetic and has expanded beyond its Odd Future affiliation
- Golf Wang has also released a scented candle in collaboration with reta W
Golf Wang is a clothing brand founded by Tyler, the Creator
Golf Wang is an American streetwear brand founded by Tyler, the Creator, in 2011. The name Golf Wang is a spoonerism of Tyler's Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA), of which he was a co-founder.
Tyler, an American musician, created Golf Wang as a platform for his own clothing designs. Over time, it evolved into a full-fledged fashion label with a diverse range of products, including clothing, footwear, and jewellery. The brand is known for its colourful visual aesthetic, featuring vibrant colour combinations, unique graphics, and embroidered logos.
Golf Wang's first big partnership was with Vans, which resulted in multiple releases of brightly coloured variations of the Era sneaker from 2013 to 2016. In 2017, Golf Wang collaborated with Converse to create the shoe collection GOLF le FLEUR*. The collection's name was intended to mean "Flower Boy" in French, though the translation is inaccurate. The first design released was the Converse One Star shoe in a light blue colourway called "Clearwater".
In addition to footwear collaborations, Golf Wang has also released various clothing collections since 2013, reflecting Tyler's artistic evolution and the brand's ability to navigate the dynamic fashion landscape. The brand has a dedicated fan base and has become a cultural phenomenon, reflecting Tyler's diverse interests and evolving artistic vision.
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The name is a spoonerism of Odd Future Wolf Gang Kill Them All (OFWGKTA)
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The name Golf Wang is derived from Tyler's Los Angeles-based hip-hop collective Odd Future Wolf Gang Kill Them All (OFWGKTA), of which he was a co-founder. Odd Future, as they are often shortened to, is known for their unique and colourful aesthetic.
The name Golf Wang is a playful twist on OFWGKTA, with the first letters of the words "Wolf Gang" swapped to create a new, attention-grabbing phrase. This type of wordplay is known as a spoonerism, where the initial sounds of words are switched to create a humorous effect.
The brand Golf Wang initially began as an extension of Odd Future and their unique style. However, in 2013, Golf Wang separated from Odd Future to establish itself as an independent entity within the fashion industry. This move allowed Golf Wang to collaborate with other brands and expand its creative horizons.
Tyler, the Creator, has played a pivotal role in both Odd Future and Golf Wang. As a co-founder and creative force, his influence is evident in the groups' musical and fashion endeavours. Golf Wang, in particular, reflects Tyler's evolving vision and has become a platform for his design aesthetic.
The brand has collaborated with various companies, including Converse, Vans, and Japanese sandal brand SUICOKE. Golf Wang has also ventured into scented candles, working with the Japanese fragrance label "reta W". These collaborations showcase Golf Wang's versatility and willingness to explore different avenues beyond just clothing and footwear.
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Golf Wang has collaborated with footwear brands such as Converse and Vans
Golf Wang is an American streetwear brand established in 2011 by American musician Tyler, the Creator. The brand is known for its colourful aesthetic and offers clothing, footwear, jewellery, and other products.
In 2013, Golf Wang collaborated with Vans, marking its first notable footwear collaboration. However, in 2017, Tyler stated in an interview with Dazed Magazine that Golf Wang had cut ties with Vans due to a lack of creative liberty. Following this, Golf Wang collaborated with Converse to create the shoe collection GOLF le FLEUR*. The collection was named "GOLF le FLEUR*" to mean Flower Boy in French, though the translation is inaccurate. The first design released was the Converse One Star shoe in a new, light blue colourway called "Clearwater". The collection was made available to the public on July 13, 2017. On August 3, 2017, the first set of Golf le Fleurs was released, featuring four colours: "Airway Blue" (light blue), "Peach Pearl" (peach), "Sulfur" (yellow), and "Fuchsia Glow" (fuchsia/lavender). In October 2017, a second set of Golf le Fleurs was announced, featuring three new shoes with new insoles, designs, and bottoms. The colours "Jolly Green" (forest green), "Vanilla" (cream), and "Solar Power" (yellow) were released on November 2, 2017.
In addition to its footwear collaborations, Golf Wang has also released apparel collections in collaboration with fashion brands such as Lacoste and Levi Strauss & Co.
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The brand is known for its colourful aesthetic and has expanded beyond its Odd Future affiliation
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The name is a spoonerism of Tyler's Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future for short, of which he was a co-founder.
In 2017, Golf Wang collaborated with Japanese sandal brand SUICOKE. They first released the KAW-CAB sandals in 'Mocha' and 'Lemon Yellow', and later in Peach Pearl and Sulfur. In 2019, GOLF le FLEUR* and Converse released a new silhouette named the 'GLF Giano Ox'. The shoes were available in two colourways, 'Bright Concord' and 'Cuban Sand'.
Golf Wang made its runway debut on June 11, 2016, at Made LA, a fashion event created by IMG. The show also marked the debut of the 'Golf le Fleur' shoe collaboration with Converse and Vans. Notable attendees included Kanye West, Dylan and Cole Sprouse, Kendall Jenner, YG, Janelle Monáe, Solange Knowles, and Amandla Stenberg.
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Golf Wang has also released a scented candle in collaboration with reta W
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The name Golf Wang is a spoonerism of Tyler's former Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA), of which he was a co-founder.
In 2019, Golf Wang released a scented candle in collaboration with Tokyo-based Japanese fragrance label retaW. The candle, named "Coldwater", was Golf Wang's first foray into fragrances and was created under the direction of Hiroshi Fujiwara. The scent was originally designed by Tyler himself and is described as a soft but crisp floral fragrance. The candle's packaging features a blue container with black text graphics reading "fragrance candle for body and soul". The text "Flog" is stylised to match retaW's minimalist branding, simultaneously hinting at the refreshing scent within.
The retaW label was founded in 2008 and has since produced a range of covetable, mature fragrance products. The brand has collaborated with various companies, including NEIGHBORHOOD and Burton, before partnering with Golf Wang. The "Coldwater" candle was released on March 23, 2019, and retailed for approximately $65 USD.
Golf Wang has collaborated with other brands on various projects, including footwear collaborations with Converse and Japanese sandal brand SUICOKE. The brand has also expanded into jewellery and other products, offering a diverse range of items to its customers.
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Frequently asked questions
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The name is a spoonerism of his Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA).
OFWGKTA stands for Odd Future Wolf Gang Kill Them All.
Odd Future Wolf Gang Kill Them All (OFWGKTA) is a Los Angeles-based musical collective co-founded by Tyler, the Creator.
