Trevor Ng
Revolution Golf is a direct-to-consumer digital platform that provides golfers with instructional videos, travel information, shopping, and other content. The company was founded by Tupper, who started producing and selling instructional videos on DVDs in 2009. Over the next eight years, Revolution Golf invested over $25 million in advertising and expanded its content to include video-based instruction from elite instructors, special offers on training aids and equipment, and exclusive member-only events. In 2017, Revolution Golf was acquired by the Golf Channel, boosting its digital audience to 15 million. The partnership between Revolution Golf and the Golf Channel aimed to bring golfers of all skill levels together and provide them with access to world-class teachers to improve their game.
| Characteristics | Values |
|---|---|
| Year of acquisition by Golf Channel | 2017 |
| Number of subscribers | 2 million |
| Type of content | Instructional video series, travel information, shopping and other content |
| Instructors | Cameron McCormick, Sean Foley, Martin Chuck, Martin Hall, Jim McLean, Andrew Rice |
| Premium subscription offering | $124 annually |
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What You'll Learn
Revolution Golf's acquisition by Golf Channel
Revolution Golf, the industry's biggest direct-to-consumer digital platform, was acquired by Golf Channel in 2017. The platform provides instructional video series, travel information, shopping, and other content to its approximately 2 million subscribers. The acquisition was a strategic move by Golf Channel to expand its digital audience and enhance its portfolio of digital golf lifestyle products.
With the purchase of Revolution Golf, Golf Channel aimed to create a more comprehensive platform for golfers of all skill levels. Revolution Golf's vast content, including instructional videos from leading teachers, travel features, and integrated e-commerce, aligned seamlessly with Golf Channel's goal. The acquisition brought renowned coaches like Cameron McCormick and Sean Foley on board, elevating the overall expertise offered by the partnership.
For Revolution Golf, the acquisition presented an invaluable opportunity to enhance its content. By tapping into Golf Channel's extensive library of golf legends, Revolution Golf could offer its subscribers an even richer golfing experience. This included access to content featuring iconic golfers such as Bobby Jones, Ben Hogan, Jack Nicklaus, and Phil Mickelson.
The deal was a win-win for both companies, with Golf Channel obtaining another subscription-based business and Revolution Golf gaining access to Golf Channel's vast resources and audience. This acquisition was a significant step in Golf Channel's journey toward becoming the Amazon Prime of the golf world, solidifying its position as the go-to destination for all things golf-related. The combined entity served the largest community of active golfers through multiple digital platforms, strengthening their connection to the game and elevating their overall golfing experience.
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Video-based instruction
Revolution Golf is a video-based instruction platform for golfers. It was started in 2009 by Tupper, who began by producing and selling instructional videos on DVDs from his home. Over the next eight years, Revolution Golf invested more than $25 million in advertising and grew into a business with almost 2 million subscribers, becoming the industry's biggest direct-to-consumer digital platform.
The platform provides video-based golf instruction from elite instructors such as Martin Chuck, Sean Foley, Martin Hall, Jim McLean, and Andrew Rice. These instructors are world-class teachers, some of whom have worked with Olympic gold medallists and other top golfers. The video content is designed to help golfers of all skill levels improve their game, offering tips and techniques to play better golf.
In addition to the instructional videos, Revolution Golf also offers special offers on training aids and equipment, as well as exclusive member-only events and content. They provide a premium subscription service, where members pay up to $124 annually to access exclusive video content and other benefits.
In 2017, Revolution Golf was acquired by the Golf Channel, boosting the channel's digital audience to 15 million. This partnership brought Revolution Golf's content to a wider audience and allowed the Golf Channel to offer more comprehensive golf instruction and content to its viewers. The Golf Channel aims to be the one-stop destination for all things golf-related, and the addition of Revolution Golf's video-based instruction was a significant step towards that goal.
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Travel content
Revolution Golf is a direct-to-consumer digital platform that provides golf instruction content, equipment, and experiences to golfers of all skill levels. With almost 2 million subscribers, it is the industry's biggest platform of its kind. The company was founded by Jason Tupper, who started producing and selling instructional golf videos from his home in 2009. Over the next eight years, Revolution Golf invested over $25 million in advertising, and today the company boasts an impressive roster of elite golf instructors.
In 2017, Revolution Golf was acquired by the Golf Channel, boosting its digital audience to 15 million. This partnership was a strategic move by the Golf Channel to become the go-to destination for all things golf-related, including instructional content, travel features, and e-commerce. Revolution Golf subscribers can access exclusive video content, special offers on training aids and equipment, and member-only events.
The Golf Channel has also expanded its team of renowned golf coaches, with the addition of Cameron McCormick and Sean Foley. McCormick, the long-time swing coach for former world number one Jordan Spieth, will host his own instructional series on both Revolution Golf and the Golf Channel. Foley, who has worked with Olympic gold medalist and U.S. Open champion Justin Rose, brings a wealth of experience to the team.
The acquisition of Revolution Golf by the Golf Channel is a testament to the growing intersection of golf and digital media. With Revolution Golf's vast content library and the Golf Channel's extensive reach, golfers worldwide can now access a wide range of instructional content and travel information to improve their game and plan their next golf getaway.
Whether you're a beginner or a pro, Revolution Golf and the Golf Channel have something for everyone. With their world-class instructors and diverse content offerings, golfers can elevate their game, discover new golf destinations, and connect with a passionate community of fellow enthusiasts. So, if you're looking to take your golf game to the next level and explore new fairways, Revolution Golf and the Golf Channel are the perfect travel companions.
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Integrated e-commerce
Revolution Golf is a direct-to-consumer digital platform that provides golfers with instructional video series, travel information, shopping and other content. With almost 2 million subscribers, it is the industry's largest platform of its kind.
Revolution Golf was acquired by the Golf Channel in 2017, boosting its digital audience to 15 million. The Golf Channel is a 24-hour television network devoted to golf, which has been expanding its digital offerings over the past decade. The acquisition of Revolution Golf fits into the Golf Channel's strategy of transforming from a traditional media company into a new media technology platform.
The partnership between Revolution Golf and the Golf Channel is a mutually beneficial one. Revolution Golf gains access to the Golf Channel's vast content library, while the Golf Channel obtains another subscription-based business and expands its digital offerings.
One of the key features of Revolution Golf is its integrated e-commerce platform. In addition to providing instructional content and travel information, Revolution Golf offers its members exclusive deals on training aids and equipment. This e-commerce component enhances the overall value proposition of the platform, providing members with a one-stop shop for all their golf-related needs.
The e-commerce platform is seamlessly integrated into the Revolution Golf website, allowing members to easily browse and purchase golf-related products. The products offered are carefully curated to meet the needs of golfers of all skill levels, from beginners to experienced players. By partnering with trusted brands and suppliers, Revolution Golf ensures that its members have access to high-quality equipment and training aids that can help them improve their game.
In addition to the exclusive deals and offers available on the e-commerce platform, Revolution Golf also provides members with personalised recommendations based on their skill level, preferences, and purchase history. This personalised approach not only enhances the user experience but also encourages members to explore new products and services that can help them take their game to the next level.
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Elite instructors
Revolution Golf is a direct-to-consumer digital platform that provides golfers with instructional video series, travel information, shopping, and other content. The platform was acquired by the Golf Channel in 2017, boosting its digital audience to 15 million.
Revolution Golf's instructional content features elite instructors who provide video-based lessons to help golfers improve their game. These instructors are among the best in the industry and have worked with top golfers, including Olympic medalists and major champions.
One of the notable elite instructors at Revolution Golf is Sean Foley. Foley has worked with some of the biggest names in golf, including Justin Rose, the 2013 U.S. Open champion and Olympic gold medalist. He also previously worked with Tiger Woods earlier in his career. Foley brings a wealth of knowledge and experience to Revolution Golf, offering golfers of all skill levels the opportunity to learn from one of the best coaches in the game.
Another renowned instructor on the Revolution Golf team is Cameron McCormick. McCormick is known for his long-time association with Jordan Spieth, the former World Number One golfer. McCormick's expertise and understanding of the game have contributed to the success of one of golf's brightest stars. By joining the Revolution Golf and Golf Channel team, McCormick now shares his insights and teachings with a wider audience through his instructional series.
Martin Chuck, Martin Hall, Jim McLean, and Andrew Rice are also mentioned as elite instructors who are part of the Revolution Golf instructional content. These instructors offer their expertise through online videos, aiding golfers in improving their skills and overall enjoyment of the game.
The elite instructors at Revolution Golf bring a wealth of knowledge and experience to the platform, providing golfers worldwide with access to some of the best coaching minds in the sport. Their instructional content helps golfers of all skill levels, from beginners to advanced players, enhance their game and take it to the next level.
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Frequently asked questions
Revolution Golf is the industry's biggest direct-to-consumer digital platform.
Revolution Golf provides golfers of all skill levels with video-based instruction, travel content, and integrated e-commerce.
Revolution Golf has almost 2 million subscribers.
Revolution Golf was acquired by the Golf Channel in 2017.
