Nina Caldwell
Troon is a golf and golf-related hospitality management company, providing services to over 900 locations in 35+ countries. The company was founded by Dana Garmany 34 years ago and has since grown to become the world's largest golf management company. Troon's operations include managing various amenities such as racquet sports, aquatics, fitness, food and beverage, and lodging. The company's growth strategy has included several acquisitions, such as Indigo Golf Partners in 2021, which added over 160 courses to its portfolio. Troon is dedicated to growing the game of golf and provides exclusive benefits to members of its Troon Prive Clubs.
| Characteristics | Values |
|---|---|
| Year founded | 1990 |
| Founder | Dana Garmany |
| Number of locations | 900+ |
| Number of countries | 35+ |
| Number of 18-hole golf courses | 575+ |
| Number of associates | 30,000+ |
| Headquarters | Scottsdale, Arizona |
| Management services | Golf, racquet sports, aquatics, fitness, food & beverage, lodging, etc. |
| Management of member-owned equity clubs | Industry's largest third-party manager |
| Management of PGA professionals and apprentices | Largest third-party golf management employer |
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What You'll Learn
Troon Golf's history
Troon Golf was founded by Dana Garmany 34 years ago. Starting as a single facility, Troon North in Scottsdale, Arizona, in 1990, the company has since grown to become the world's largest golf management company. With over 30,000 associates, Troon now serves over 900 locations worldwide, including golf courses, racquet sports, aquatics, fitness, food and beverage, and lodging.
The company's growth strategy has included a number of strategic acquisitions, such as Indigo Golf Partners (formerly Billy Casper Golf) in 2021, which added 160 courses across 29 states to its portfolio. These acquisitions, combined with organic growth, have solidified Troon's position as the global leader in golf and hospitality management. Troon-managed facilities consistently receive industry recognition, with numerous courses featured in Golfweek's Best Courses lists.
The Troon North Golf Club, the company's first facility, is considered the crown jewel of Scottsdale. It offers two 18-hole courses stretching through the natural ravines and foothills in the shadow of Pinnacle Peak. The rugged landscape of Arizona's Sonoran Desert, with its giant granite boulders, provides a unique golf experience that combines iconic golf with the stunning visuals of the desert landscape.
Troon's success can be attributed to its commitment to exceptional service delivery, strategic growth, and innovation. The company's successful culture and over 30 years of experience have allowed it to develop the strategies, resources, and talent to help its clients excel in the competitive world of golf and club operations. Troon's management services are highly regarded, with clients praising their responsiveness, professionalism, and commitment to improving the user experience.
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Troon Golf's founder, Dana Garmany
Troon is the world's largest golf and golf-related hospitality management company. It provides services to 900+ locations, managing amenities such as racquet sports, aquatics, fitness, food and beverage, and lodging. The company employs over 30,000 associates worldwide.
Troon was founded by Dana Garmany in 1990. At the time, it was a single-facility operation—Troon North in Scottsdale, Arizona. Over the past 30+ years, Troon has expanded globally, now operating in 45+ states and 35+ countries.
Garmany has more than 40 years of industry experience developing and operating golf facilities worldwide. He has been recognised by Golf Inc., Golf Digest, and Golfweek as one of the most powerful and influential people in golf. He has received numerous honours during his career, including the Lifetime Achievement Award from the HSBC International Golf Forum and the PGA of America Executive of the Year Award for 2020.
Prior to founding Troon, Garmany helped build Troon North for developer Jerry Nelson and his Japanese partners. Concerned about employer liability issues, the Japanese trading company wanted to create a separate company to handle payroll. Garmany thus trademarked the Troon Golf name, and the company was born.
Today, Troon continues to be a leader in golf course and private club management, with a diverse portfolio that includes thirteen distinct brands.
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Troon Golf's services
Troon is the world's largest golf and golf-related hospitality management company. With humble beginnings as a single facility in 1990, Troon has expanded to provide services at more than 900 locations across 45+ states and 35+ countries. The company manages over 575 18-hole golf courses and has more than 30,000 associates worldwide.
Troon is dedicated to growing the game of golf and offers a range of services to its customers. Troon Rewards, for example, is a program that offers exclusive rates and tee times at Troon courses worldwide, allowing members to earn points towards complimentary rounds of golf. Troon Privé Clubs also provide exclusive access to golf and lifestyle benefits globally.
Troon's management services focus on exceptional service delivery and strategic growth. The company manages various amenities, including tennis, racquet sports, aquatics, fitness, food and beverage, and lodging. Troon is committed to delivering exceptional experiences and has implemented initiatives and programs to encourage families to play golf.
Troon North Golf Club in Scottsdale, Arizona, is one of Troon's flagship properties. Set in the rugged landscape of Arizona's Sonoran Desert, Troon North combines challenging golf with a unique desert landscape experience. The club features two highly-ranked courses, Monument and Pinnacle, designed by British Open Champion Tom Weiskopf, offering the quintessential desert golf experience with immaculately groomed fairways and exceptional customer service.
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Troon Privé Clubs
Full members at Troon Privé clubs can play at other private clubs in the portfolio at preferred rates. They are entitled to bring up to three guests who will play at the host club's accompanied rates. Each golfer can play up to six rounds at any given facility in a calendar year.
Troon Privé members can also access other amenities at participating private clubs, including fitness, tennis, aquatics, and dining. They also enjoy exclusive savings and benefits at Golfzon Social and discounts with Avis, Ship Sticks, Suntex Marinas, and more.
Troon, headquartered in Scottsdale, Arizona, is the world's largest golf and golf-related hospitality management company. It has over 30,000 associates serving more than 900 locations worldwide, including operational responsibility for 575+ 18-hole equivalent golf courses. Troon's operations are supported by more than 400 experienced corporate leaders across 16 regional offices.
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Troon Golf's expansion
Troon Golf has come a long way since its inception 34 years ago. What started as a single facility, Troon North in Scottsdale, Arizona, has now become the world's largest golf and golf-related hospitality management company. Troon currently provides services at 900+ locations in 45+ US states and 35+ countries, including operational responsibility for 575+ 18-hole golf courses. This expansion has been driven by a commitment to exceptional service delivery and strategic growth, with a focus on not just managing golf facilities but on creating unparalleled experiences.
Troon's growth strategy has included key acquisitions, such as the takeover of Indigo Golf Partners (formerly Billy Casper Golf) in 2021, which added 160+ courses across 29 states to its portfolio. These acquisitions, combined with organic growth, have solidified Troon's position as the global leader in golf and hospitality management. The company now employs over 30,000 associates worldwide, who manage various amenities, including racquet sports, aquatics, fitness, food and beverage, and lodging.
Troon's success is also attributed to its ability to listen to and understand the specific needs and challenges of its clients, and then customise its approach to achieve success together. This has been made possible by cultivating the creativity of its associates and leveraging its talented workforce and industry experience. Troon's management services are sought after by many golf clubs, with clients praising the company's professionalism, responsiveness, and ability to deliver on promises.
Troon's expansion has also allowed it to host professional tour events and receive industry recognition. Troon-managed facilities consistently feature in Golfweek's Best Courses lists, and the company's commitment to growing the game of golf has resulted in initiatives and programs that encourage families to play more. With its successful culture and strategic vision, Troon continues to evolve and strengthen its position in the competitive world of golf and club operations.
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Frequently asked questions
Troon Golf is a golf and golf-related hospitality management company. It was founded by Dana Garmany 34 years ago and has grown from a single facility to providing services at more than 900 locations across 45+ states and 35+ countries.
Troon Golf provides services such as racquet sports, aquatics, fitness, food and beverage, and lodging. They also manage golf clubs and facilities, with operational responsibility for 575+ 18-hole equivalent golf courses.
Troon Golf is headquartered in Scottsdale, Arizona, USA.
The Troon Access program offers members exclusive access to golf and lifestyle benefits worldwide, including savings of up to 50% on tee times at 150+ courses.
