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UKG is a company that sponsors athletes who excel in their respective fields and embody the characteristics of champions. In 2025, UKG was announced as the official HR, payroll, and workforce technology partner of TGL, a new primetime team golf league backed by Tiger Woods and Rory McIlroy's TMRW Sports. UKG's partnership with TGL includes a presenting sponsorship of the UKG Rail Camera, which provides sweeping shots and close-ups of the teams on the course. In addition to its involvement in golf, UKG has also sponsored athletes in tennis, including Novak Djokovic and Ashleigh Barty, and other sports such as biathlons and cross-country skiing.
| Characteristics | Values |
|---|---|
| Official HR, payroll, and workforce technology partner | TGL |
| League | TMRW Sports |
| Founding partners | Genesis, Businessolver, and Best Buy |
| Additional official partners | CapTech, FanDuel, Full Swing, KPMG, ONEFlight, Samsung, and others |
| Official partnership | One of the world's leading providers of HR, payroll, workforce management, and culture software solutions |
| Purpose | People |
| Mission | To inspire every organization to become a great place to work through HCM technology built for all |
| Athlete Ambassadors | Frances Tiafoe, Alexei Popyrin, Sahith, Will Zalatoris, Megan Khang, Fred Couples, Dan Cnossen, Ashleigh Barty, and Novak Djokovic |
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What You'll Learn
UKG sponsors athletes who embody its values
UKG is a company that provides HR, payroll, workforce management, and culture software solutions to businesses. They have recently ventured into sports sponsorships, becoming the official HR, payroll, and workforce technology partner of TGL (Tech-infused GreenZone), a new primetime team golf league backed by Tiger Woods and Rory McIlroy's TMRW Sports. This partnership includes the presenting sponsorship of the UKG Rail Camera, which provides sweeping shots and close-ups of the teams on the course.
In addition to their partnership with TGL, UKG also sponsors individual athletes who embody the company's values and purpose, which is centred around people. These athletes are known as UKG Ambassadors and include:
- Fred Couples, a World Golf Hall of Fame inductee and one of the most recognisable golfers worldwide, with 89 professional wins and 15 PGA Tour victories to his name.
- Megan Khang, a rising star on the LPGA Tour, with 42 Top-10 finishes and over $6.5 million in career earnings. Khang is also an eight-time U.S. Challenge Cup Junior Golf Foundation Player of the Year.
- Will Zalatoris, who has quickly made a name for himself in golf since 2021, with 21 career Top-10 finishes, including notable performances at The Masters, the PGA Championship, and the US Open.
- Dan Cnossen, a former Navy SEAL and current biathlete and cross-country skier. Cnossen is a Paralympic medallist, having won one gold, four silver, and one bronze medal at the 2018 Paralympics. He was named the Male Paralympic Athlete of the Games.
- Frances Tiafoe, a three-time titleholder on the ATP Tour and a key member of Team USA in the Davis Cup. Tiafoe is known for his competitive spirit and advocacy for diversity in sports, actively supporting charitable initiatives through his foundation.
These athletes exemplify UKG's values of competitive focus, intellectual preparation, rigorous training, commitment to teamwork, and finely tuned people skills. By sponsoring these individuals, UKG showcases its commitment to supporting and inspiring people to achieve their dreams and make a positive impact in their respective fields.
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TGL's official HR, payroll and workforce technology partner
TGL, the new, prime-time team golf league, has announced its official HR, payroll, and workforce technology partner: UKG. Backed by Tiger Woods and Rory McIlroy's TMRW Sports, TGL presented by SoFi is revolutionizing golf with its tech-infused field of play.
UKG, a leading provider of HR, payroll, workforce management, and culture software solutions, is proud to partner with TGL in its inaugural season. This partnership showcases UKG's commitment to innovation and using technology to drive success for organizations and individuals worldwide.
As part of the partnership, UKG will have a presenting sponsorship of the UKG Rail Camera, which offers sweeping shots and close-ups of teams navigating the TGL's tech-infused GreenZone, including a 41-yard-wide turntable that rotates the entire green complex. This technology enhances the viewing experience and showcases TGL's vision for modernizing golf.
In addition to the UKG Rail Camera sponsorship, the partnership includes broadcast and digital content throughout the season, as well as in-venue and online activations. UKG joins a prestigious group of TGL partners, including presenting partner SoFi, founding partners Genesis, Businessolver, and Best Buy, and official partners CapTech, FanDuel, Full Swing, KPMG, ONEFlight, Samsung, and others.
UKG is thrilled to be a part of TGL's journey and to contribute to the league's success. This partnership aligns with UKG's purpose of inspiring organizations to become great places to work through innovative HCM technology, connecting culture insights with business outcomes, and driving success for people and businesses worldwide.
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UKG's purpose is people
With the world's largest collection of people data, work data, and culture data, UKG connects culture insights with business outcomes to showcase what's possible when organizations invest in their people.
This purpose is reflected in UKG's sponsorship of athletes who embody the characteristics and values that UKG strives to inspire in its people. These athletes include tennis players Frances Tiafoe, Alexei Popyrin, and Ashleigh Barty, golfers Sahith and Megan Khang, and biathlete and cross-country skier Dan Cnossen.
UKG's commitment to people and innovation is also demonstrated in its partnership with TGL, a new prime-time team golf league. As TGL's official HR, payroll, and workforce technology partner, UKG supports the league's vision of modernizing golf through technology. This includes the UKG Rail Camera, which provides sweeping shots and close-ups of the action on TGL's tech-infused field of play.
Through its sponsorships and partnerships, UKG showcases its belief in the phenomenal achievements people are capable of and its dedication to creating positive experiences and outcomes for all.
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UKG ambassadors include tennis players and golfers
UKG, a leading provider of HR, payroll, and workforce management solutions, has a team of brand ambassadors that includes both tennis players and golfers. The company proudly welcomes tennis star Frances Tiafoe, a three-time titleholder on the Association of Tennis Professionals (ATP) Tour, as one of its ambassadors. Tiafoe, known for his competitive spirit and advocacy for diversity in sports, joined the UKG family in January 2025, making his debut with the UKG logo on his sleeve at the Australian Open.
In addition to Tiafoe, UKG's ambassador team features PGA TOUR golfers Sahith Theegala and Will Zalatoris. Sahith, a member of the Los Angeles Golf Club, has already achieved 22 Top-10 finishes and earned over $19 million on the course. Will Zalatoris has quickly become a rising star, recording 21 career Top-10 finishes, including notable performances at The Masters, the PGA Championship, and the US Open.
LPGA golfer Megan Khang is also part of the UKG ambassador family. Khang has collected 42 Top-10 finishes since her 2016 debut and has surpassed $6.5 million in career earnings. She was an eight-time U.S. Challenge Cup Junior Golf Foundation Player of the Year and played a pivotal role in Team USA's victory at the 2015 Junior Solheim Cup.
Fred Couples, a legendary golfer with 89 professional wins and 15 PGA TOUR victories, is another notable name among UKG's golf ambassadors. Nicknamed "Boom Boom," Couples has earned over $35 million during his career and was inducted into the World Golf Hall of Fame in 2013.
UKG's partnership with these talented athletes showcases the company's commitment to innovation and its belief in the potential of its brand ambassadors. By sponsoring and working alongside these exceptional individuals, UKG aligns itself with champions who embody the values of dedication, resilience, and a drive for positive impact.
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UKG Rail Camera sponsorship
The UKG Rail Camera sponsorship is an innovative partnership between UKG and TGL, a new prime-time team golf league. Backed by golfing legends Tiger Woods and Rory McIlroy's TMRW Sports, TGL has revolutionised the sport by infusing technology into its field of play, creating a tech-infused GreenZone. The UKG Rail Camera is an integral part of this, providing sweeping shots and close-ups of teams navigating the GreenZone, including a 41-yard-wide turntable that rotates the entire green complex, morphing its topography after each hole.
UKG, a leading provider of HR, payroll, workforce management, and culture software solutions, was chosen as a partner due to its shared commitment to innovation and technology. With the world's largest collection of people data, work data, and culture data, UKG drives success for business leaders and workers worldwide. This alignment in values is further emphasised by Sarah Hodges, Chief Marketing Officer of UKG, who stated, "What TGL is doing with infusing technology into golf is truly reshaping the game."
The UKG Rail Camera sponsorship is just one aspect of UKG's partnership with TGL. As the league's official HR, payroll, and workforce technology partner, UKG will also provide broadcast and digital content throughout the season, as well as in-venue and online brand exposure. This comprehensive partnership showcases UKG's ability to adapt its solutions to the unique needs of the golf industry, demonstrating the company's versatility and commitment to supporting organisations of all sizes and industries.
Through this sponsorship, UKG gains exposure to a global audience, as TGL features six teams of top PGA TOUR players competing in a fast-paced, season-long competition. This platform allows UKG to showcase its brand and solutions to a diverse range of viewers, including golf enthusiasts, sports fans, and business leaders. By associating with TGL and its innovative approach to golf, UKG reinforces its own innovative reputation and positions itself as a technology leader, committed to driving success through cutting-edge solutions.
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Frequently asked questions
UKG is a company that provides HR, payroll, workforce management, and culture cloud solutions. They are on a mission to inspire every organization to become a great place to work through HCM technology.
UKG sponsors athletes who excel in their respective fields and embody the characteristics of champions. Some of their sponsored athletes include Fred Couples, Megan Khang, Frances Tiafoe, Alexei Popyrin, and Sahith.
TGL, a new primetime team golf league, announced UKG as their official HR, payroll, and workforce technology partner. This partnership includes presenting sponsorship of the UKG Rail Camera, which provides sweeping shots and close-ups of the teams on the course.
TGL chose UKG as a partner because of their commitment to innovation and using technology to drive success for businesses and workers. This mirrors TGL's vision of modernizing golf through technology.
In addition to UKG, TGL has several other partners, including presenting partner SoFi, founding partners Genesis, Businessolver, and Best Buy, and official partners CapTech, FanDuel, Full Swing, KPMG, ONEFlight, and Samsung.
