Nina Caldwell
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The name Golf Wang is a spoonerism of Tyler's Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future for short, of which he was a co-founder. The brand's first retail space was the Odd Future store on Fairfax Avenue, which opened in 2011 and closed in 2014. In 2017, Tyler opened the Golf Wang flagship store, named GOLF, on North Fairfax Avenue in Los Angeles. The brand has since expanded internationally, with storefronts in New York City and London.
| Characteristics | Values |
|---|---|
| Year of Launch | 2011 |
| Founder | Tyler, the Creator |
| Type of Brand | American street-wear |
| First Store Location | Fairfax Avenue, Los Angeles |
| Year of First Store Launch | 2011 |
| Year of Flagship Store Launch | 2017 |
| Flagship Store Address | 350 North Fairfax Avenue, Los Angeles, California |
| First Notable Collaboration | Vans (2013-2016) |
| First Lookbook Release Date | December 11, 2011 |
| Lookbook Name | Holiday 1991 |
| Year Golf Wang Fully Separated from Odd Future | 2014 |
| Year Golf le FLEUR* Became Standalone Brand | 2021 |
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What You'll Learn
Golf Wang was established in 2011
Golf Wang is an American streetwear brand established in 2011 by American musician Tyler, the Creator. The name Golf Wang is a spoonerism of Tyler's Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future for short, of which he was a co-founder.
Golf Wang was launched in 2011 when Tyler and the Odd Future crew were gaining notoriety. It was a step above their regular merchandise, which was mostly Gildan blanks printed with graphics like cat heads with laser beams shooting from their eyes, the doughnut logo, or OF member Lucas Vercetti’s teenage face. However, it maintained the group’s ethos with plenty of fluorescent colours and youthful graphics. The brand is known for its colourful visual aesthetic and, in its early days, was sold through the Odd Future store on Fairfax Avenue, Los Angeles.
In 2013, the brand expanded beyond its Odd Future affiliation and established itself in the fashion industry. It offers clothing, footwear through collaborations with Vans and Converse, often under the name GOLF le FLEUR*, jewellery, and other products. In 2013, Golf Wang publicly separated from Odd Future. In 2014, Tyler announced that the Odd Future store on Fairfax Avenue had closed.
On October 25, 2017, Tyler opened the Golf Wang flagship store, named "GOLF", on North Fairfax Avenue in Los Angeles, California. The new location officially opened on October 26, 2017, and features an indoor skating bowl. Since 2017, Golf Wang has continued to expand, opening stores in New York and London.
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The brand's first lookbook, Holiday 1991, was released in 2011
Golf Wang, the American streetwear brand, launched its first lookbook, "Holiday 1991", on December 11, 2011. The brand was established that same year by American musician Tyler, the Creator, who is also a designer and co-founder of the Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA), or Odd Future for short. The name Golf Wang is a playful spoonerism of the collective's name, reflecting the brand's bold and playful aesthetic.
The Odd Future store on Fairfax Avenue, which opened in 2011, was the first retail space to sell Golf Wang merchandise. This marked the beginning of the brand's journey into the fashion industry, offering clothing, footwear, jewellery, and other products. The launch of the "Holiday 1991" lookbook was a significant moment in the brand's early history, showcasing its unique style and setting the tone for future collections.
Tyler, the Creator's growing fame and notoriety contributed to the expanded focus on the clothing line, which quickly gained a following among the youthful crowd of Fairfax Avenue. The brand's aesthetic is known for its colourful and vibrant visuals, often featuring fluorescent colours and youthful graphics. This aesthetic was evident in the "Holiday 1991" lookbook, which introduced the world to Golf Wang's distinct style.
The launch of the first lookbook also marked the beginning of Golf Wang's evolution as a brand. Over time, it would distance itself from its early associations, including the Odd Future collective in 2013, and establish its own identity in the fashion industry. This evolution included collaborations with other brands, such as Vans from 2013 to 2016, and various projects with Converse under the name GOLF le FLEUR*.
The "Holiday 1991" lookbook played a pivotal role in introducing and shaping the Golf Wang brand. Its release in 2011 marked a turning point, where Tyler, the Creator's streetwear line evolved beyond
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Golf Wang separated from Odd Future in 2013
Golf Wang is an American streetwear brand established by American musician Tyler, the Creator, in 2011. The name Golf Wang is a spoonerism of Tyler's Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA), or Odd Future for short, of which he was a co-founder.
In 2013, Golf Wang publicly separated from Odd Future and established itself in the fashion industry. The brand expanded beyond its Odd Future affiliation and began collaborating with other brands as part of various projects. The first notable collaboration was with Vans, lasting from 2013 to 2016. In an interview with Dazed Magazine in 2017, Tyler stated that Golf Wang cut ties with Vans due to a lack of creative liberty.
Following the departure from Vans, Tyler, the Creator, collaborated with Converse to create the shoe collection GOLF le FLEUR*. This was followed by collaborations with other brands, including a partnership with Japanese sandal brand SUICOKE in 2017, and a collection with Lacoste in 2019.
In October 2017, Tyler announced the opening of the Golf Wang flagship store, "GOLF", on North Fairfax Avenue in Los Angeles, California. The store, which was designed by Tyler, features an indoor skating bowl and showcases Golf Wang's graphic-heavy aesthetic, including the “Problem Child” pieces and Scum Fuck Flower Boy merch. The launch event was attended by close friends of Tyler, including Frank Ocean, Solange, Luka Sabbat, Kali Uchis, and A$AP Rocky.
Since its separation from Odd Future in 2013, Golf Wang has continued to release various collections and collaborate with multiple brands, establishing itself as a prominent streetwear label known for its colourful and creative designs.
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The first Golf le Fleurs were released in 2017
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The name Golf Wang is a spoonerism of Tyler's Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future for short. The brand is known for its colourful aesthetic and offers clothing, footwear, jewellery, and other products.
In 2017, Tyler, the Creator, and Converse collaborated to create the shoe collection Golf le Fleurs. The first set of Golf le Fleurs was released on 3 August 2017, in four colours: "Airway Blue" (light blue), "Peach Pearl" (peach), "Sulfur" (yellow), and "Fuchsia Glow" (fuchsia/lavender). This release followed Tyler's 2016 Golf fashion show, which showcased the precursor to the luxury Golf le Fleur line. The show featured a skate ramp, with models skating and biking through, and included loud and vibrant colours, pastels, and subtle graphics, giving it a more preppy Californian feel.
The second set of Golf le Fleurs was announced on 16 October 2017 and released on 2 November 2017. This set was named the "Uno", and it included three new shoes with a brand-new insole, design, and bottom. The colours were Jolly Green (forest green), Vanilla (cream), and Solar Power (yellow). On 26 October 2017, Tyler, the Creator, opened the Golf Wang flagship store, "GOLF", on North Fairfax Avenue in Los Angeles, California. The store featured the Fall/Winter 2017 collection, including the "Problem Child" pieces and Scum Fuck Flower Boy merch, as well as the Golf le Fleur collaboration with Converse.
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Golf Wang has collaborated with Vans, Converse, and SUICOKE
Golf Wang is an American streetwear brand established in 2011 by musician Tyler, the Creator. The brand has collaborated with several other brands and artists over the years, including Vans, Converse, and SUICOKE.
Golf Wang's first notable collaboration was with Vans, lasting from 2013 to 2016. Tyler stated in an interview with Dazed Magazine in 2017 that Golf Wang cut ties with Vans due to a lack of creative liberty. The brand then collaborated with Converse to create the shoe collection GOLF le FLEUR*. Tyler's designs with Converse seem to have a more consistent aesthetic that is instantly recognisable as his. The "Golf Le Fleur" collection features a unique floral pattern inspired by the carpet from a hotel in Palm Springs where Tyler stayed during the creation of his album "Flower Boy".
In 2017, Golf Wang collaborated with Japanese sandal brand SUICOKE. Their first release was the KAW-CAB sandals in "Mocha" and "Lemon Yellow". They released a third version of the KAW-CAB sandals in April 2019, followed by a new silhouette called the DEPA-CAB sandals in October of the same year. In 2019, GOLF le FLEUR* and Converse also released a new silhouette named the GLF Giano Ox, available in two colourways: "Bright Concord" and "Cuban Sand".
Golf Wang has continued to evolve and expand, collaborating with various brands and artists, including Lacoste, Jeni's Splendid Ice Creams, and Levi Strauss & Co. The brand has also worked with other musicians like A$AP Rocky, Earl Sweatshirt, and Billie Eilish on limited-edition products.
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Frequently asked questions
Golf Wang, an American streetwear brand, was established in 2011 by American musician Tyler, the Creator.
The first Odd Future store, which sold Golf Wang, was opened on Fairfax Avenue in 2011.
On October 26, 2017, Tyler, the Creator, opened the Golf Wang flagship store, named "GOLF", on 350 North Fairfax Avenue in Los Angeles, California.
