Nina Caldwell
Golf is experiencing unprecedented popularity, with more people playing than ever before. The sport saw a boom during the pandemic, as it was one of the few group activities people could still participate in while adhering to lockdown restrictions. Since then, golf has continued to grow in popularity, driven by several factors, including its appeal as a source of mental well-being and self-care, particularly for younger generations. The accessibility of off-course golf entertainment venues and the increasing diversity of players have also contributed to the sport's growing appeal. With a broad reach across different age groups, golf's participant base is expanding, and the industry is thriving.
| Characteristics | Values |
|---|---|
| Overall participation base in the U.S. | 41.1 million |
| Participation base in 2016 | 32 million |
| Age group of almost half of all golf participants (on- and off-course) | 6-34 |
| Percentage of Gen Z golfers who always or primarily seek out solo/single tee times | 29% |
| Percentage of Gen Z golfers who said solo golf was ideal for self-care | 51% |
| Percentage of Millennial survey respondents who said solo golf was ideal for self-care | 39% |
| Number of rounds of golf played in 2024 | 545 million |
| Number of rounds of golf played in 2023 | 531 million |
| Number of rounds of golf played annually since 2019 | 500 million+ |
| Number of golf courses at the end of 2024 | 16,000 |
| Number of golf facilities at the end of 2024 | 14,000 |
| Percentage of golf facilities open to the public | 75% |
| Number of people who played golf for the first time in 2024 | 3 million+ |
| Number of juniors who played golf on a course in 2024 | 3.7 million |
| Number of young adults only hitting golf balls with a club away from the course | 7 million |
| Number of non-golfing young adults who are "very interested" in taking up golf | 7.5 million |
| Number of on- and off-course golfers in the U.S. | 48.4 million (11% of the U.S. population) |
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What You'll Learn
The pandemic caused a boom in golf's popularity
The COVID-19 pandemic caused a boom in golf's popularity. During the pandemic, golf was one of the few group activities that people could still participate in while adhering to lockdown restrictions. This led to a significant increase in the number of people playing golf, with many continuing to play even after the lockdowns ended. The pandemic-driven surge in participation contributed to an unprecedented growth in the golf industry, with the sport becoming more popular than ever before.
Several factors contributed to the sustained popularity of golf after the pandemic. Firstly, the sport's appeal as a source of mental well-being, connection, and refuge, especially for younger generations, has been crucial. A majority of Gen Z golfers cite mental health and self-care as the main reasons they play golf. The social aspect of golf, providing an opportunity for group interaction, has also been a significant factor in its growing popularity.
Golf's accessibility has also played a vital role in its post-pandemic boom. The rise of off-course golf entertainment venues, such as Topgolf, Drive Shack, and Popstroke, has made the game more accessible and appealing to a wider range of people, including younger and more diverse demographics. These venues provide a casual and fun introduction to the sport, helping to build confidence and comfort for those new to golf.
Additionally, the availability of popular online content and YouTube channels dedicated to golf, such as Good Good and Bob Does Sports, has helped to make the sport more accessible and engaging for younger players. These channels often present golf in a fun and lighthearted way, removing some of the traditional barriers to entry and making it more appealing to a broader audience.
The pandemic also contributed to a shift in how people spend their time and money, with a focus on outdoor activities and experiences. Golf, being an outdoor sport, benefited from this change, as people sought safe and socially distant ways to stay active and connect with others during and after the pandemic. Furthermore, the golf industry's ability to adapt and meet the changing needs of its participants has been crucial in sustaining the sport's popularity.
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Golf is increasingly popular with Gen Z and younger millennials
Golf is experiencing a surge in popularity, with the number of players in the US reaching 41.1 million in 2023, up from 32 million in 2016. This boom can be partly attributed to the pandemic, which saw a rise in outdoor activities, but also to the sport's growing appeal among Gen Z and younger millennials.
Gen Z and younger millennials are increasingly taking up golf, with participation among 18-34-year-olds reaching a near-decade high in 2023 and continuing to grow in 2024. This trend is significant as these younger generations are key to the industry's future. Golf's appeal to younger players lies in its mental health benefits, its role in self-care and personal well-being, and the social aspect of the game. Nearly a third of Gen Z golfers surveyed said they seek out solo tee times for self-care and 'me time', while almost half of all golf participants in 2022 were between 6 and 34 years old.
The popularity of off-course entertainment venues, such as Topgolf, has also made golf more accessible and appealing to younger players. These venues offer a more casual and social golfing experience, attracting a younger and more diverse demographic. Additionally, the rise of popular YouTube channels like Good Good and Bob Does Sports has made the game more accessible and fun for Gen Z and younger millennials.
Another factor contributing to golf's popularity among Gen Z is its history of exclusivity and elitism. Young people are increasingly interested in emulating the 'old money' aristocracy, with two-thirds of Gen Z and three-quarters of millennials expressing a desire to become billionaires. Golf, with its country club culture and traditional dress codes, provides a pathway for younger generations to manifest their aspirations for wealth and independence.
As golf attracts a larger and more diverse player base, it is essential for the industry to adapt and ensure accessibility and an unmatched customer experience. This includes meeting the changing needs of Americans, whether they are working, doing business, or participating in the game. By embracing this evolution, the golf industry can retain current players and continue to appeal to new ones, ensuring its long-term success.
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Off-course golf venues have made the game more accessible
The popularity of golf has surged in recent years, with the sport attracting younger, more diverse players. The pandemic played a role in this, as golf was one of the few group activities people could still enjoy during lockdowns. However, the sport's growing appeal is also due to off-course golf venues, which have made the game more accessible to a wider range of players.
Off-course golf activities are golf-related pursuits that take place outside of traditional 18-hole golf courses. These include driving ranges, indoor golf simulators, and mini-golf venues. In 2022, over 15 million people played golf at off-course venues in the US, with 41.1 million Americans aged 6 and up playing some form of golf. Off-course golf is particularly popular among younger players, with 48% of all golf participants (on- and off-course) in 2022 being between the ages of 6 and 34.
One of the key advantages of off-course golf venues is their accessibility. They are often more accessible than traditional courses, especially in urban areas. Off-course activities also require less time, typically taking between 1-2 hours, compared to 4-5 hours for a full round of golf. Additionally, off-course golf requires less equipment and can be more cost-effective, reducing the financial barrier to entry for many.
The social aspect of off-course golf venues has also contributed to their popularity. They provide a fun, casual environment for socializing and watching sports, with many venues offering entertainment and hospitality alongside golfing activities. For younger players, in particular, these venues offer an opportunity to engage with golf in a less intimidating setting.
Technological advancements have also played a role in the success of off-course golf. Venues like Topgolf, Drive Shack, and Toptracer Ranges combine driving ranges with innovative technology, allowing players to track their ball movement, access virtual courses, and analyze data such as swing speed and ball trajectories. These technological enhancements appeal to both casual and experienced golfers, providing a unique and engaging golfing experience.
As the golf industry continues to evolve, off-course venues are playing an increasingly significant role in shaping the future of the sport. By providing accessible, innovative, and social golfing experiences, these venues are attracting new players and helping to grow the game's popularity.
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Golf is a source of mental well-being, connection and refuge
Golf has seen a surge in popularity in recent years, particularly during the Covid-19 pandemic when it was one of the few group activities that could be enjoyed safely outdoors. While some may argue that the sport is not as popular as it was when Tiger Woods was at the top of his game, it is undeniable that golf has attracted a new wave of enthusiasts, particularly among the younger generation.
Golf is indeed a source of mental well-being, connection, and refuge for many people. The sport offers a plethora of mental health benefits, including improved confidence, self-esteem, and reduced anxiety levels. Research has shown that physical activity, such as golf, is an effective treatment for mild to moderate depression and can help prevent anxiety, depression, and dementia. Golf provides a natural refuge, a space to connect with nature and find solace in the beauty of the course. It is a game that can be played at any skill level and offers a sense of challenge and mastery, contributing to improved mental well-being.
The social aspect of golf cannot be overstated. It is a game that fosters connection and community. Golfers often play in groups, creating a sense of camaraderie and friendship. The social media platform, SportLync, with its GolfLync feature, has revolutionized the way golfers connect, allowing them to find like-minded playing partners and cultivate enduring friendships. Golf courses themselves also provide a sense of community, with golfers gathering to exchange tips, organize matches, and socialize.
Golf offers a refuge from the stresses and anxieties of daily life. It provides a mental break and a chance to focus on something enjoyable and challenging. The repetitive and rhythmic nature of the game can be calming and meditative, allowing players to find a sense of peace and relaxation. The natural setting of many golf courses also contributes to the sense of refuge, providing a peaceful and scenic escape from the hustle and bustle of everyday life.
In addition to the mental and social benefits, golf also provides a sense of physical refuge. It is a low-impact sport that can be enjoyed by people of all ages and skill levels. Golf offers a gentle form of exercise, helping to improve physical health without the intense demands of other sports. It is a game that can be played at one's own pace, providing a sense of relaxation and enjoyment while still offering physical benefits.
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Golf is more popular in the UK than anywhere else
Golf's popularity has surged in recent years, with the sport experiencing unprecedented growth during the pandemic. While it is challenging to definitively state that golf is more popular in the UK than anywhere else, there are several factors that indicate a strong following for the sport in the UK.
Firstly, the UK, particularly Scotland and England, has a rich history with golf. The sport is believed to have been introduced to England in the early 17th century when James VI of Scotland became James I of England, bringing his royal entourage, which included golfers, to London. Scotland is often referred to as the "home of golf," and the country boasts a significant number of golf courses. However, it is worth noting that between 2015 and 2016, Scotland saw a decline in registered golfers, with a loss of 6,711 players according to a report by KPMG.
Secondly, golf has seen a recent increase in popularity among younger generations in the UK. Gen Z and Millennials are driving the growth of the sport, with mental well-being, connection, and refuge being key factors in its appeal. The accessibility of the sport has also improved, with a rise in popularity of off-course golf entertainment venues such as Topgolf, making the game more inclusive and attractive to younger and more diverse demographics.
Additionally, the UK is home to some of the world's most renowned golf courses. The Royal St George's Golf Club, St Enodoc Golf Club, Swinley Forest Golf Club, and Sunningdale Golf Club are just a few examples of iconic golfing destinations in the UK. These courses attract golfers from all over the world and contribute to the perception that golf is deeply embedded in British culture.
While golf is certainly popular in the UK, it is important to recognize that it is a global sport with a vast following in many other countries. The US, for example, has seen a significant increase in participation, with 41.1 million golfers in 2023, up from 32 million in 2016. Nonetheless, the UK's historical connection to the sport, its array of prestigious golf courses, and the recent surge in popularity among younger generations, all contribute to the perception that golf is thriving in the UK.
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Frequently asked questions
Yes, golf is more popular now than ever before. The sport saw unprecedented growth during the pandemic, with 41.1 million people playing golf in the US in 2023, up from 32 million in 2016. The popularity of off-course golf entertainment venues, such as Topgolf, has made the game more accessible and appealing to younger and more diverse demographics.
Golf's popularity is driven by its physical, mental, and emotional health benefits, as well as its appeal as a source of connection and refuge. The sport is also attracting more women, with South Korean golfers dominating the LPGA Tour in recent years.
It is difficult to determine where golf is the most popular as this is a subjective measure. However, the United Kingdom, including Scotland, Ireland, and England, could be the country where golf is the most popular as it is considered the birthplace of the sport. The sport is also quickly growing in popularity in Asia, particularly in South Korea and Japan.
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