Miles Bennett
Malbon Golf is a lifestyle brand inspired by golf and founded in 2017 by the husband-and-wife duo of Stephen and Erica Malbon. The brand combines tradition with innovation, infusing golf with the creative energy of fashion, art, music, and design. Malbon Golf's first store opened on Fairfax Avenue in Los Angeles, California, with subsequent outlets in New York City, Miami, and Carmel-by-the-Sea. The company aims to inspire today's youth to participate in golf, promoting self-expression and inclusivity through fashion.
| Characteristics | Values |
|---|---|
| Year Founded | 2017 |
| Founders | Stephen and Erica Malbon |
| Type of Business | Lifestyle brand, golf manufacturer, golf shop |
| Location | Los Angeles, California |
| Address | Fairfax Avenue |
| Mission | To inspire today's youth to participate in golf |
| Products | Clothing, footwear, accessories |
| Notable Features | Putting green, Swing Studio simulation range |
| Brand Collaborations | Nike, Adidas, FootJoy, Jones, Corkcicle, Champion, Imperial, MCM, Jimmy Choo, Wheels Up |
| Ambassadors | Jason Day, ScHoolboy Q |
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What You'll Learn
Malbon Golf was founded in 2017 by Stephen and Erica Malbon
The Malbons first met in 2008 when Erica, who had co-founded The Now, a boutique spa and massage parlour, was told by a friend that she should meet someone who was moving to Los Angeles. That person was Stephen, who was relocating from New York and had created Frank151, a street style magazine and creative agency that has been running since 1999.
The couple share a love of golf and wanted to introduce the sport to young people, believing it to be in decline. They also wanted to redefine the social norms of the sport, encouraging people to participate in their own way and express themselves through what they wear. Malbon Golf's first store opened on Fairfax Avenue in Los Angeles, California, in 2017, with a putting green laid out across the concrete floor and racks filled with Nike Golf co-branded gear and other collaborative items.
The brand has quickly gained broad popularity and recognition amongst creative, stylish, and active people due to its unmistakable branding and playful curation. It has also collaborated with high-end brands across a range of industries, from luxury designer Jimmy Choo to private airline provider Wheels Up, releasing collections that can be worn both on and off the golf course. Malbon Golf has since opened further shops in New York City, Miami, and Carmel-by-the-Sea.
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The brand combines golf with fashion, art, music, and design
Malbon Golf was founded in 2017 by Stephen and Erica Malbon, a Los Angeles couple with a history of building companies that combine hip and bougie sensibilities. The brand combines golf with fashion, art, music, and design, aiming to make the sport cool again.
The Malbons are passionate about golf but observed its decline, particularly among the youth. They attribute this to the stuffy image of the sport and the preconceived notion that golf isn't accessible to everyone. Through Malbon Golf, they aim to introduce golf to a new audience by combining it with fashion, art, music, and design.
The brand's first store opened on Fairfax Avenue in Los Angeles, California, a streetwear hub, with a putting green laid out across the concrete floor. Malbon Golf offers a unique shopping experience, with golf gear, clothing collaborations, and a vintage MCM golf bag on consignment from a local secondhand shop. Attached to the store is a sizable Swing Studio simulation range where customers can take lessons or rent out space to play virtual golf.
Malbon Golf has become a celebrity hotspot, with Justin Bieber among the first big-name celebrities to visit the Los Angeles store. The brand has also collaborated with high-end brands across industries, including luxury designer Jimmy Choo and private airline provider Wheels Up. They have also released co-branded gear with Nike Golf and partnered with other well-known brands such as Jones, Corkcicle, Dormie Workshop, Champion, and Imperial.
The Malbons have leveraged their combined experience in the spa industry and media brand creation to build a successful lifestyle brand inspired by golf. They have created a community of like-minded individuals who share a passion for golf and self-expression through fashion. By partnering with diverse ambassadors like PGA champion Jason Day and skateboarding icon Eric Koston, Malbon Golf is redefining belonging in golf and empowering players to experience the game on their own terms.
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It is a lifestyle brand inspired by golf
Malbon Golf is a lifestyle brand inspired by golf and founded by Stephen and Erica Malbon, a Los Angeles-based couple. The brand was launched in 2017 with a limited collection of multifunctional golf apparel for men, designed to be worn on and off the course. The company's mission is to inspire today's youth to participate in golf, combining tradition with innovation and infusing golf with the creative energy of fashion, art, music, and design.
The Malbons believe that fashion can open up the game to a new audience, attracting those with an interest in streetwear and preppy gear, as well as traditional golf attire. They aim to give people permission to participate in golf in their own way, breaking free from the preconceived notions and social norms associated with the sport. Through their brand, they invite customers to join a community of like-minded individuals who share a passion for golf and self-expression through their clothing choices.
Malbon Golf has gained broad popularity among creative, stylish, and active individuals due to its unique branding and playful curation. The brand has collaborated with various high-end companies, including luxury designer Jimmy Choo and Nike Golf, offering a range of co-branded gear and collaborative items. Their Los Angeles store on Fairfax Avenue, located near Supreme, features a putting green and racks filled with co-branded Nike Golf gear, as well as items from other partnerships.
In addition to their focus on fashion, Malbon Golf also prioritises inclusivity and community-building. They have partnered with diverse ambassadors, such as PGA champion Jason Day and skateboarding icon Eric Koston, to redefine belonging in golf. By creating communities like the Buckets Club, named after Stephen's anthropomorphic ball character logo, they empower players to experience the game on their own terms and foster a sense of inclusivity.
Malbon Golf represents a bold philosophy that extends beyond its products, encouraging self-expression and inclusivity in the sport of golf. Through their lifestyle brand, the Malbons have successfully combined their passions for golf and fashion, creating a community that celebrates diverse interests and a modern approach to the traditional sport.
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The brand has shops in LA, New York, Miami, and Carmel-by-the-Sea
Malbon Golf was founded in Los Angeles in 2017 by Stephen and Erica Malbon, a stylish LA couple with a history of building companies that straddle the hip and bougie. The brand's first store opened on Fairfax Avenue, a streetwear hub in Los Angeles, California. Since then, Malbon Golf has opened additional shops in New York City, Miami, and Carmel-by-the-Sea.
The Malbons are culture and golf enthusiasts who met in 2008 and combined tradition with innovation, infusing golf with the creative energy of fashion, art, music, and design. Their brand represents a bold philosophy of self-expression and inclusivity, partnering with diverse ambassadors such as PGA champion Jason Day and skateboarding icon Eric Koston. Malbon Golf also creates communities like the Buckets Club, redefining belonging in golf and empowering players to experience the game on their terms.
The Malbon Golf shop in LA is a pristine space with a putting green laid out across the concrete floor. Racks on either side display co-branded gear from Nike Golf and other collaborative items, including Jones golf bags, Corkcicle water bottles, Dormie Workshop club covers, Champion sweatshirts, and Imperial hats. The store also features a sizable Swing Studio simulation range where customers can take lessons or rent it out to play virtual golf.
The New York, Miami, and Carmel-by-the-Sea shops likely offer similar experiences, bringing the Malbon Golf lifestyle to new audiences in different parts of the country. The brand has quickly gained broad popularity and recognition among creative, stylish, and active individuals who are passionate about golf and expressing themselves through fashion. By collaborating with high-end brands like Jimmy Choo and Wheels Up, releasing collections worn by celebrities like Justin Bieber, and challenging social norms, Malbon Golf is making the sport cool again.
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Malbon Golf has collaborated with brands like Nike, Adidas, and FootJoy
Malbon Golf was founded in 2017 by Stephen and Erica Malbon, a Los Angeles couple with a history of building companies that straddle the hip and bougie. The brand represents a bold philosophy of self-expression and inclusivity, combining tradition with innovation by infusing golf with the creative energy of fashion, art, music, and design.
Malbon Golf has gained broad popularity and recognition among creative, stylish, and active people due to its unmistakable branding and playful curation. The brand is fueled by meticulous and tasteful customers passionate about golf and self-expression through their clothing choices. Malbon Golf's mission is to inspire today's youth to participate in the sport, and they believe that fashion might encourage players with doubts to try golf.
To achieve this mission, Malbon Golf has collaborated with various brands across industries, including luxury designer Jimmy Choo and private airline provider Wheels Up. They have also partnered with well-known sports brands such as Nike, Adidas, and FootJoy, releasing collections that can be worn both on and off the golf course.
The collaboration with Nike Golf has been ongoing, with co-branded gear and other collaborative items available at the Malbon Golf shop on Fairfax Avenue in Los Angeles. The partnership with FootJoy resulted in a footwear collection, bringing a fresh perspective and an accessible, personal approach to golf fashion. Malbon Golf has also released items in partnership with Adidas as part of their first women-focused collection, Malbon Women, which has attracted big-name celebrities like Justin Bieber and ScHoolboy Q to the brand.
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Frequently asked questions
Malbon Golf was founded in 2017.
Malbon Golf was founded by Stephen and Erica Malbon.
Malbon Golf is based in Los Angeles, California.
The mission of Malbon Golf is to inspire today's youth to participate in the game of golf. The brand aims to combine tradition with innovation, infusing golf with the creative energy of fashion, art, music, and design.
