Miles Bennett
The Barbasol Championship is a professional golf tournament that debuted in 2015 as an alternate event to the Scottish Open. The tournament was first played in Alabama at the Grand National course of the Robert Trent Jones Golf Trail in Opelika. In 2018, the tournament moved to the Keene Trace Golf Club in Nicholasville, Kentucky. The most recent tournament in 2025 took place at the Hurstbourne Country Club in Louisville, Kentucky.
| Characteristics | Values |
|---|---|
| Name | Barbasol Championship |
| Year | Debuted in 2015 |
| Location | Keene Trace Golf Club in Nicholasville, Kentucky |
| Previous Locations | Robert Trent Jones Golf Trail in Opelika, Alabama |
| Year of Location Change | 2018 |
| Host | ISCO Championship |
| Parent Tournament | PGA Championship |
| Winner's Rewards | 2-year PGA TOUR exemption and an invitation to the PGA Championship the following year |
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What You'll Learn
The Barbasol Championship
In 2018, the tournament moved to Kentucky, specifically to the Keene Trace Golf Club in Nicholasville, south of Lexington. This move marked another milestone, as it was the first PGA Tour event (excluding majors) held in Kentucky in 59 years, since the Kentucky Derby Open in 1959.
The Keene Trace Golf Club, nestled in the heart of Kentucky, offers a challenging course for the competitors of the Barbasol Championship. The club is known for its lush fairways and meticulously maintained greens, providing a true test of skill and strategy for golfers.
Over the years, the Barbasol Championship has become a highly anticipated event in the world of golf. While the winner does not receive an automatic invitation to the Masters, they are still rewarded with a two-year PGA Tour exemption and an invitation to the PGA Championship the following year. These incentives make the tournament a coveted title among golfers.
In 2025, the tournament found a new home at the Hurstbourne Country Club in Louisville, Kentucky. Spanning across 243 acres of picturesque landscapes, the golf course promises to offer an exciting and challenging experience for both players and spectators alike. The Hurstbourne Country Club has hosted several PGA Championships over the years, adding to the prestige of the Barbasol Championship's new venue.
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Keene Trace Golf Club
The Keene Trace Golf Club is located in Nicholasville, Kentucky, about half an hour's drive outside of Lexington. The club offers its members two 18-hole courses: Champions Trace and Keene Run. The Champions Trace course, designed by Arthur Hills, first opened in 1987, while the Keene Run course was unveiled twenty years later and was designed by Keith Foster and Drew Rodgers. Both courses feature water-laden holes, with shots played too far left at the 8th and 9th holes of Champions Trace, or too far right at the 17th and 18th, ending up in the water.
The club has been the venue for the Barbasol Championship since 2018, when the tournament moved from Alabama. The tournament is an alternate event to the Scottish Open and the Open Championship. While the winner does not receive an invitation to the Masters, they are still awarded a two-year PGA Tour exemption and an invitation to the PGA Championship the following year. The Keene Trace Golf Club was the first venue to host a non-Major PGA Tour in Kentucky since 1959.
The Barbasol Championship is named after a shaving cream brand. The original product, created in 1919 by Professor Frank Shields of MIT, was unique in that it did not need to be worked into a lather before use. Today, Barbasol offers a wide range of products, including a Non-Aerosol Therapeutic Shave Cream that resembles the original formula.
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Location history: Alabama to Kentucky
The Barbasol Championship, now known as the ISCO Championship, has been an annual event on the PGA Tour since 2015. The tournament debuted in Alabama at the Grand National course of the Robert Trent Jones Golf Trail in Opelika, northeast of Auburn. The first edition of the tournament in Alabama was also the first PGA Tour event in the state since the PGA Championship in 1990.
For the first three editions from 2015 to 2017, the tournament was held in Alabama. In 2018, the tournament moved to Kentucky and was hosted at the Keene Trace Golf Club in Nicholasville, south of Lexington. This was the first PGA Tour event in the state (excluding majors) since the Kentucky Derby Open in 1959.
The Keene Trace Golf Club continued to host the tournament until 2024. In 2025, the ISCO Championship moved to Hurstbourne Country Club in Louisville, Kentucky. Spanning 243 acres, the golf course was originally designed by Chick Adams.
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PGA Tour exemption
The ISCO Championship, which debuted as the Barbasol Championship in 2015, is a professional golf tournament on the PGA Tour. The winner of the tournament does not earn an invitation to the Masters but does receive a two-year PGA Tour exemption.
In 2018, Brittany Lincicome was offered a sponsor exemption for the Barbasol Championship. Lincicome, a winner of eight LPGA Tour titles, including two major championships, is one of the longest-hitting players in women's golf. By competing in the Barbasol Championship, Lincicome joined Annika Sorenstam and Michelle Wie as the only female golfers in recent times to play in an official PGA Tour event.
Other women who have played in PGA Tour events include Babe Zaharias and Suzy Whaley. Sorenstam, an LPGA Hall of Famer, played in the 2003 Colonial but did not make the 36-hole cut. Wie played in several PGA Tour events but also never made the cut.
Lincicome's exemption to compete in the Barbasol Championship was made possible by her endorsement deal with Pure Silk, whose parent company owns Barbasol. She had also played in mini-tour events to prepare for the LPGA season and competed against male golfers, including her husband, long-drive competitor Dewald Gouws.
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Louisville, Kentucky
The Barbasol Championship, an annual golf tournament that debuted in 2015, has been held in Kentucky since 2018. The tournament was hosted at the Keene Trace Golf Club in Nicholasville, south of Lexington, from 2018 until 2024. In 2024, the Valhalla Golf Club in Louisville hosted the PGA Championship, marking the club's fourth time hosting the event (previously in 1996, 2000, and 2014).
For the 2025 tournament, the ISCO Championship, formerly known as the Barbasol Championship, will be held at the Hurstbourne Country Club in Louisville, Kentucky. The Hurstbourne Country Club spans 243 acres and was originally designed by Chick Adams.
The ISCO Championship is a professional golf tournament on the PGA Tour, serving as an alternate event to the Scottish Open. While the winner of the tournament does not earn an invitation to the Masters, they receive a two-year PGA Tour exemption and an invitation to the PGA Championship the following year.
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Frequently asked questions
The Barbasol Championship is currently staged at the Keene Trace Golf Club in Nicholasville, Kentucky.
No, the tournament was first played in Alabama at the Grand National course of the Robert Trent Jones Golf Trail in Opelika from 2015 to 2017.
The tournament moved to Kentucky in 2018.
In 2025, the tournament moved to Hurstbourne Country Club in Louisville, Kentucky.
The Barbasol Championship is an alternate event to the Scottish Open in July. It is a professional golf tournament on the PGA Tour.
