Harper Lin
Malbon Golf is a lifestyle brand inspired by golf and founded by Stephen and Erica Malbon in 2017. The brand was born out of the couple's passion for the game and streetwear culture, aiming to bridge the gap between golf and streetwear. With a unique brand identity that embraces inclusivity and fun, Malbon Golf has carved a niche in the golf industry by offering contemporary, stylish, and multifunctional apparel and accessories. Headquartered in Los Angeles, the brand has gained a cult-like following and attracted collaborations with major brands such as Nike, Coca-Cola, and Jimmy Choo.
| Characteristics | Values |
|---|---|
| Year founded | 2017 |
| Founders | Stephen Malbon and Erica Malbon |
| Founders' background | Stephen is the creator of Frank151, a street style magazine and creative agency that’s been around since 1999. Erica cofounded The Now, a boutique spa and massage parlor with four locations. |
| Type of business | Lifestyle brand influenced by golf |
| Mission | To inspire today’s youth to participate in golf |
| Target audience | Streetwear fanatics hungry for preppy gear, as well as the more traditional crowd |
| Location | Los Angeles, California |
| Store address | Fairfax Avenue, Los Angeles |
| Other stores | Melrose Place in Los Angeles, Coconut Grove in Miami |
| Products | Golf apparel, gear, and accessories; clothing, footwear, bags, putters, own-brand “Tour M” balls, tennis rackets, and watches |
| Brand collaborations | FootJoy, TaylorMade, Nike, Girl Skateboards, Beats by Dre, Vilebrequin, Chief Keef, Undefeated, Coca-Cola, Budweiser, Curb Your Enthusiasm, Prince, Tag Heuer, Youth on Course |
| Celebrity endorsements | Justin Bieber, Justin Timberlake, Travis Scott, ScHoolboy Q, Illegal Civ’s Mikey Alfred, Troy Garity, Jason Day |
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What You'll Learn
- Malbon Golf is a lifestyle brand founded in 2017 by Stephen and Erica Malbon
- The brand aims to make golf fashionable and functional, appealing to both streetwear fanatics and traditional golfers
- Malbon Golf's store is located on Fairfax Avenue in Los Angeles, with a new store opening on Melrose Place
- The brand has collaborated with various companies, including Nike, Coca-Cola, and Beats by Dre
- Malbon Golf aims to inspire youth participation in golf and foster a sense of community for its customers
Malbon Golf is a lifestyle brand founded in 2017 by Stephen and Erica Malbon
The Malbons recognised a gap in the market for golf clothing that appealed to a younger demographic. They set out to redefine fashion in golf, infusing modern cuts, playful designs, and wild collaborations into the often-traditional world of golf attire. Malbon Golf's unique brand identity and strategic marketing approach have cultivated a cult-like following, with a strong presence on social media. The brand has attracted celebrity endorsements from the likes of Justin Bieber, Travis Scott, and Justin Timberlake, further contributing to its popularity.
Malbon Golf's flagship store, located on Fairfax Avenue in Los Angeles, features a putting green and a Swing Studio simulation range, offering an immersive experience for customers. The brand has also expanded its reach through collaborations with various industries, including fashion, music, luxury, and streetwear. They have partnered with well-known brands such as Nike, Coca-Cola, Jimmy Choo, and Beats by Dre, as well as golf-specific companies like TaylorMade and FootJoy.
In addition to their focus on fashion and collaborations, Malbon Golf fosters a sense of community, creating memorable experiences for its customers both on and off the course. They host tournaments across the United States and have initiated projects like the Buckets Club, an NFT project that offers members exclusive perks. The brand also supports initiatives to increase youth participation in golf, partnering with Youth on Course, a non-profit that provides affordable access to golf courses for young golfers.
Malbon Golf challenges the traditional image of golf culture, inviting enthusiasts from all walks of life to join the game. By embracing inclusivity and innovation, the brand has become a driving force in the evolution of golf fashion and a global powerhouse in the industry. Through their unique approach, Stephen and Erica Malbon have successfully combined their love for golf and streetwear, attracting a new generation of golfers and reshaping the landscape of golf lifestyle brands.
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The brand aims to make golf fashionable and functional, appealing to both streetwear fanatics and traditional golfers
Malbon Golf is a lifestyle brand inspired by the game of golf. It was founded in 2017 by Los Angeles-based couple Stephen and Erica Malbon, who are known for building companies that straddle the hip and bougie. The brand aims to make golf fashionable and functional, appealing to both streetwear enthusiasts and traditional golfers.
The Malbons noticed that golf was a sport in decline and wanted to introduce it to a younger audience. They set out to create a golf brand that was fashionable yet functional on the course, catering to both streetwear fanatics and traditional golfers. Malbon Golf offers a range of clothing and accessories that blend modern streetwear aesthetics with the functionality required for golf performance. Their products include breathable polos, windproof jackets, flexible trousers, hoodies, tees, joggers, caps, bags, and gloves. The brand is known for its bold designs, premium quality, and innovative approach to golf apparel, offering pieces that stand out with bold patterns, unique graphics, and trendy designs.
Malbon Golf's first store opened on Fairfax Avenue in Los Angeles, known as the "streetwear capital". The store features a putting green and racks of co-branded and collaborative items, including Nike Golf gear, Jones golf bags, Corkcicle water bottles, Dormie Workshop club covers, Champion sweatshirts, and Imperial hats. The brand has also collaborated with big-name brands such as Coca-Cola, Jimmy Choo, and Formula One.
The Malbons believe that golf apparel has its own innate cool, and their goal of making golf fashionable seems to be within reach. Their brand has already attracted a host of celebrities and become a local hotspot. Malbon Golf is more than just a golf brand; it's a lifestyle that invites customers to take part in a community of like-minded individuals. By blending fashion with functionality, Malbon Golf has positioned itself as a unique brand that appeals to a new generation of golfers.
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Malbon Golf's store is located on Fairfax Avenue in Los Angeles, with a new store opening on Melrose Place
Malbon Golf is a lifestyle brand inspired by the game of golf. It was founded in 2017 by golf and culture enthusiasts Stephen and Erica Malbon, who are based in Los Angeles. The brand aims to bridge the gap between golf and streetwear, offering contemporary, stylish apparel and accessories for modern golfers. Malbon Golf challenges the traditional mould of golf culture, fostering an inclusive community that invites enthusiasts from all walks of life to join.
The Malbon Golf store is located on Fairfax Avenue in Los Angeles. The shop has a putting green laid out across the concrete floor, with racks of co-branded gear from Nike Golf and other collaborative items, such as Jones golf bags, Champion sweatshirts, and Imperial hats. Attached to the store is a sizable Swing Studio simulation range where customers can take lessons or rent out space to play.
The brand has attracted a cult-like following, with celebrity endorsements from the likes of Justin Bieber, Travis Scott, and Justin Timberlake. Malbon Golf has also gained attention from big-name brands such as Coca-Cola, Nike, and Jimmy Choo, with which they have collaborated.
In June 2023, Malbon Golf announced the opening of a new store on Melrose Place in Los Angeles, with another to follow in Coconut Grove, Miami. The Melrose Place store will further the brand's mission to inspire younger people to participate in golf, combining fashion and golf in a way that appeals to a new generation of players.
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The brand has collaborated with various companies, including Nike, Coca-Cola, and Beats by Dre
Malbon Golf is a lifestyle brand inspired by the game of golf. It was founded in 2017 by golf and culture enthusiasts Stephen and Erica Malbon, a stylish Los Angeles couple aiming to make golf gear fashionable yet functional. The brand has attracted a lot of attention, with celebrities like Justin Bieber, Travis Scott, and ScHoolboy Q endorsing it. Malbon Golf's mission is to introduce golf to young people, and they believe that fashion is one of the best ways to engage them.
Malbon Golf has collaborated with various companies, including well-known brands such as Nike, Coca-Cola, and Beats by Dre. These partnerships have helped expand their product offerings beyond traditional golf gear. For example, their collaboration with Beats by Dre resulted in a small speaker designed to be placed on a golf cart's dashboard, appealing to a new segment of customers.
The brand has also partnered with Nike Golf, resulting in co-branded gear and other collaborative items, including Jones golf bags, Corkcicle water bottles, Dormie Workshop club covers, Champion sweatshirts, and Imperial hats. Malbon Golf has also released tennis rackets in partnership with Prince and watches with Tag Heuer.
In addition to these collaborations, Malbon Golf has worked with several other notable companies. They have partnered with New Balance, Budweiser, and Wheels Up, developing a following among "creative, stylish, and active people." The brand has also collaborated with luxury designer Jimmy Choo and released a women-focused collection, partnering with Adidas, FootJoy, and other brands.
Malbon Golf's unique approach to collaborations and their focus on fashion and youth have made them stand out in the golf industry. They aim to bring a new generation to the game and combat its "old and heavy" reputation.
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Malbon Golf aims to inspire youth participation in golf and foster a sense of community for its customers
Malbon Golf is a lifestyle brand founded in 2017 by Stephen and Erica Malbon, a Los Angeles-based couple with a passion for golf and streetwear culture. The brand aims to inspire youth participation in golf and foster a sense of community for its customers, recognising a void in the market for contemporary and stylish golf apparel.
Stephen and Erica Malbon have a history of building companies that straddle the hip and bougie. Before launching Malbon Golf, Stephen created Frank151, a street style magazine and creative agency, while Erica co-founded The Now, a boutique spa and massage parlour. With their shared love for golf and eye for style, they set their sights on the golf world, aiming to make it more accessible and appealing to younger generations.
Malbon Golf challenges the traditional mould of golf culture by embracing inclusivity and fun. Their product line includes multifunctional golf apparel that can be worn on and off the course, blending style with functionality. The brand has collaborated with various industries, including fashion, music, luxury, and streetwear, to create unique collections that appeal to a new generation of golfers.
To inspire youth participation, Malbon Golf has partnered with Youth on Course, a non-profit organisation that provides young golfers with access to courses for $5 or less. They have also sponsored 21-year-old LPGA pro Yealimi Noh and plan to launch their inaugural women's line. Additionally, they leverage social media platforms to cultivate a dedicated online community, engaging their audience through interactive campaigns and captivating content.
Malbon Golf's flagship store is located on Fairfax Avenue in Los Angeles, featuring a putting green and a Swing Studio simulation range where customers can take lessons or rent out space to play. The brand has quickly gained popularity, attracting celebrity endorsements and a host of stars, further enhancing its mission to inspire and foster community among golfers of all ages and backgrounds.
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Frequently asked questions
Malbon Golf is located on Fairfax Avenue in Los Angeles, California.
Malbon Golf was founded in 2017 by Stephen and Erica Malbon.
Malbon Golf aims to inspire today's youth to participate in golf by combining fashion and golf.
Malbon Golf sells a variety of golf-related products, including clothing, footwear, bags, putters, and golf balls. They also sell products beyond the golf industry, such as tennis rackets and watches.
Stephen Malbon grew up in Virginia Beach, Virginia, and played golf as a teenager. He later moved to Los Angeles, where he founded the street style magazine Frank151. Erica Malbon is the co-founder of The Now, a boutique spa and massage parlor with multiple locations.
