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Primo Golf is a California-based company that produces and markets golf apparel, primarily clothing. The company was founded in 2020 by four cousins, Matthew Gay, Jason Williamson, Jordan Williamson, and Kirk Williamson, and is owned by YouTuber Grant Horvat. Primo Golf is located in Lehi, Utah, USA, with three City Chain Primo watch stores in Hong Kong, including one within New Town Plaza.
| Characteristics | Values |
|---|---|
| Headquarters | Lehi, Utah, USA |
| Founders | Matthew Gay, Jason Williamson, Jordan Williamson, Kirk Williamson |
| Owner | Grant Horvat |
| Parent Company | City Chain Primo |
| Watch Stores | Hong Kong Island, Kowloon, New Town Plaza |
| Shipping Time | 7-12 business days for the US and Canada |
| Shipping Time (EU and UK) | 10-14 business days |
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What You'll Learn
Primo Golf's headquarters are in Lehi, Utah, USA
Primo Golf Apparel is headquartered in Lehi, Utah, in the United States. The company was founded in 2020 by cousins Matthew Gay, Jason Williamson, Jordan Williamson, and Kirk Williamson. Primo Golf has quickly made a name for itself in the golf apparel industry, redefining how golfers approach style and functionality.
The brand is owned and managed by City Chain Primo, which has three watch stores in Hong Kong, including one within New Town Plaza. Primo Golf's Lehi headquarters is at the heart of its operations, with the company committed to creating cutting-edge and high-quality golf apparel. Their products are designed to ensure golfers look good both on the course and at home, with features like colour retention, four-way stretch, and breathability.
Primo Golf offers a range of stylish and functional clothing items, including joggers, traditional pants, quarter-zips, vests, polos, hoodies, and more. Their most well-known product is their joggers, which come in 40 different size options to accommodate golfers of various heights. The company also offers premium shorts, pants, and polos, ensuring golfers can find the perfect fit and style for their needs.
Primo Golf's headquarters in Lehi, Utah, serves as the central hub for their operations, including design, product development, and marketing. The company has also forged partnerships with notable figures in the golf world, such as Phil Mickelson and the LIV Golf team HyFlyers GC. By collaborating with influential golfers and expanding their reach, Primo Golf has solidified its presence in the industry, with their innovative and stylish apparel gaining recognition among golfers and enthusiasts alike.
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The brand is owned by City Chain Primo
Primo Golf Apparel is a brand that was founded by four cousins: Matthew Gay, Jason Williamson, Jordan Williamson, and Kirk Williamson. The brand name is derived from the Spanish word "primo," meaning "cousin," reflecting the founders' family ties. The cousins grew up golfing together in California and shared a passion for the sport. Frustrated with traditional golf wear, they identified a gap in the market for stylish yet functional apparel. Primo Golf was launched in 2019 or 2020 with a focus on creating cutting-edge, high-quality golf clothing that combines style and functionality for golfers.
The brand is currently owned and managed by City Chain Primo, with its headquarters located in Lehi, Utah, USA. City Chain Primo also operates three watch stores in Hong Kong, including one within New Town Plaza. Primo Golf's rapid growth and success in the competitive golf market can be attributed to its strategic partnerships, family ownership, and commitment to product innovation. They have expanded their reach through collaborations with prominent golfers like Phil Mickelson and Grant Horvat, who also transitioned from brand ambassador to co-owner in March 2024.
Primo Golf Apparel's website, primogolfapparel.com, is built on Shopify. The brand offers a range of advanced fabric technologies in its designs, ensuring light, breathable clothing with features like color retention, four-way stretch, and sweat-wicking capabilities. They cater to golfers of all body types with inclusive sizing options and focus on creating stylish apparel that empowers athletes at every level of the game.
Primo Golf has gained a dedicated customer base, with many praising the brand's consistent sizing, stylish designs, and high-quality materials. The brand's commitment to both style and performance has made it a standout in the golf apparel industry, redefining how golfers approach their wardrobe choices on and off the course.
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It has three stores in Hong Kong
Primo Golf Apparel, a company founded by cousins Matthew Gay, Jason Williamson, Jordan Williamson, and Kirk Williamson, is located in Lehi, Utah, USA. The brand is owned and managed by City Chain Primo, which has three stores in Hong Kong. These stores, which sell watches, are located on Hong Kong Island and Kowloon, with one store in New Town Plaza. The New Town Plaza store is open daily from 11:00 a.m. to 9:00 p.m.
Primo Golf has become a prominent name in the golf apparel industry, offering stylish and functional clothing for golfers. The company's commitment to cutting-edge and high-quality designs has gained recognition from golfers who want to look good both on and off the course.
The City Chain Primo stores in Hong Kong contribute to the brand's presence and accessibility in the region. With a focus on watch retail, these stores offer a range of services, including the sale and servicing of luxury watches from renowned brands such as Rolex, Panerai, and Patek Philippe.
The Hong Kong stores also cater to various clientele, ensuring that the Primo Golf brand and its offerings are accessible to a diverse range of customers. The combination of online sales through the Primo Golf Apparel website, which is built on Shopify, and physical stores in Hong Kong and the United States, allows the company to reach a wide audience of golfers and watch enthusiasts.
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It was founded by four cousins
Primo Golf Apparel, a company founded by four cousins, is located in Lehi, Utah, in the United States. The cousins are Matthew "Matty" Gay, Jason Williamson, Jordan Williamson, and Kirk Williamson. The brand is owned and managed by City Chain Primo, which has three watch stores in Hong Kong, including one within New Town Plaza.
Primo Golf was launched in 2020 and has quickly become a standout in the golf apparel industry. The company is committed to creating cutting-edge, high-quality golf apparel that ensures golfers look good both on the course and at home. Their products include joggers, traditional pants, quarter-zips, vests, traditional polos, premium shorts, hoodies, and more. Primo Golf's flagship product, the golf jogger, was launched in 2020 and has become a favourite among golfers, including Phil Mickelson, who is known for his sense of style on and off the course.
Primo Golf has also partnered with Grant Horvat, a renowned influencer and golfer with a significant online following. Horvat has blended his athletic talent with his content creation skills, inspiring others to pursue their passions. He has been working with Primo Golf for some time, and in 2024, he became one of the owners of the company.
In addition to their online presence, Primo Golf offers in-person experiences at their stores in Hong Kong, where customers can try on watches and utilise their watch servicing options. The company provides free shipping for qualifying orders over $35 within the United States and accepts returns for unworn, unwashed items. With their commitment to style and functionality, Primo Golf has redefined how golfers approach their sport, making a significant impact in the golf apparel industry.
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Grant Horvat is one of the owners
Primo Golf is a California-based company that produces and markets golf apparel, primarily clothing. The brand is owned and managed by City Chain Primo and is located in Lehi, Utah, USA. It was founded by four cousins: Matthew Gay, Jason Williamson, Jordan Williamson, and Kirk Williamson.
Renowned influencer Grant Horvat is one of the owners of Primo Golf. Horvat is known for creating golf-related content for social media and has a significant following across various platforms, including over 533,000 followers on Instagram and more than 581,000 on YouTube.
Horvat's journey with Primo Golf began as a brand ambassador and partner. He is known for his athletic talent and content creation skills, blending these abilities to inspire others through storytelling and sharing his journey. His unique approach caught the attention of Primo Golf, and they decided to take their relationship to the next level.
In 2024, Grant Horvat became an official owner of Primo Golf, fulfilling his long-time dream of owning an apparel company. He expressed his gratitude and excitement to be part of the team, looking forward to diving into the design process and product development.
Horvat's influence extends beyond the digital sphere. He is also known for his golfing skills and has made a notable impact on the golf industry. One example is his match against Phil Mickelson, a World Golf Hall of Famer, where Horvat challenged Mickelson to wear Primo joggers at the Open Championship. This incident gained attention, with Mickelson showcasing the joggers and receiving mixed reactions from golf fans.
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Frequently asked questions
Primo Golf is located in Lehi, Utah, USA.
Primo Golf was founded by four cousins: Matthew Gay, Jason Williamson, Jordan Williamson, and Kirk Williamson. The company is based in the USA.
Primo Golf has three retail stores in Hong Kong, including one within New Town Plaza.
Primo Golf is a golf apparel company that creates cutting-edge, high-quality golf clothing. They are known for their stylish and functional designs, with features like colour retention, four-way stretch, and breathability.
