Miles Bennett
TaylorMade Golf Company is an American sports equipment manufacturing company that focuses on the golf equipment market, producing golf clubs, balls, and clothing. It is headquartered in Carlsbad, California, and was founded in 1979 by Gary Adams, who took out a $24,000 loan on his home to launch the company. TaylorMade has since become a leading manufacturer of high-performance golf equipment and has endorsement deals with many professional golfers, including Tiger Woods, Rory McIlroy, and Scottie Scheffler.
| Characteristics | Values |
|---|---|
| Location | Carlsbad, California, United States |
| Type of company | American sports equipment manufacturing company |
| Focus | Golf equipment market |
| Products | Golf clubs, balls, clothing |
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What You'll Learn
- TaylorMade Golf is headquartered in Carlsbad, California
- The company was founded in 1979 by Gary Adams
- It was purchased by Centroid Investment Partners in 2022
- TaylorMade has endorsement deals with Tiger Woods, Rory McIlroy, and Scottie Scheffler
- The company produces golf clubs, balls, clothing, and accessories
TaylorMade Golf is headquartered in Carlsbad, California
TaylorMade Golf is a leading manufacturer of high-performance golf equipment, balls, and accessories. The company has a history of innovative, industry-leading products, such as the groundbreaking Stealth 2 Carbonwood™ Drivers, TP5/TP5x Golf Balls, and P-Series irons.
TaylorMade Golf's technological advancements touch all sectors of the golf industry, including customisation and visual technology. An example of the latter is seen in their pix™ and Tour Response Stripe golf balls. They also offer digital experiences, such as the MyTaylorMade+ app.
The company has an extensive list of endorsement deals with many professional golfers, including Tiger Woods, Rory McIlroy, and Scottie Scheffler. Most contracted players have the majority, if not all, of their playing equipment supplied by TaylorMade Golf.
TaylorMade Golf has come a long way since its founding in 1979. With a commitment to combining innovation with authenticity and a passion for the game, the company has established itself as a major force in the world of golf.
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The company was founded in 1979 by Gary Adams
The TaylorMade Golf Company is headquartered in Carlsbad, California, United States. The company was founded in 1979 by Gary Adams, a golf equipment salesman and the son of a golf professional. Adams took out a loan of $24,000 on his home and leased a 6,000-square-foot building in McHenry, Illinois, to get the company off the ground. He started with just three employees and a single product: his newly invented 12-degree loft metalwood. This metalwood was unique in its steel construction, which replaced persimmon as the primary material used in modern driver manufacturing.
Adams was committed to combining innovation with authenticity and wanted to create golf clubs that maintained ties to what true golfers perceived a club should look and feel like. This commitment to innovation and passion for the game formed the foundation of TaylorMade's success. In its first year, the company generated $47,000 in sales, and by 2006, it had reached its first billion dollars in revenue, becoming only the second golf brand in history to achieve this milestone.
TaylorMade's initial success with the metalwood driver led to its dominance in the golf market. The company continued to innovate, focusing on breaking from tradition to reach new thresholds of performance. This drive for innovation extended beyond just golf clubs, as TaylorMade began to produce golf balls, clothing, and accessories, all incorporating cutting-edge technology. The company maintained endorsement deals with many professional golfers, including world number ones such as Tiger Woods, Rory McIlroy, and Scottie Scheffler, further solidifying its presence in the golf industry.
Today, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, known for its industry-leading and groundbreaking products. The company has an unrivaled athlete portfolio and continues to push the boundaries of golf equipment technology, with advancements in customization, visual technology, and digital experiences, such as the MyTaylorMade+ app. TaylorMade's history began with Gary Adams' vision and perseverance, and it has since become a prominent force in the world of golf.
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It was purchased by Centroid Investment Partners in 2022
TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California, United States. The company produces equipment for the golf market, including golf clubs, balls, and clothing.
TaylorMade was purchased by Centroid Investment Partners in 2022. Centroid Investment Partners is a Seoul-based private equity firm that has established a proven track record of strategic buyout transactions in Korea across a diverse set of industries. Centroid creates value for its investor partners by strategically transforming companies to maximize profitability and competitiveness. The firm was founded in 2015 by Jeong Jinhyeok, a former Macquarie investment banker.
Centroid's purchase of TaylorMade for $1.7 billion marked its largest deal ever and was one of the largest cross-border deals by a Korean private equity group. The acquisition was funded by contributions from various Korean companies, including fashion retailer F&F Co. and the National Agricultural Cooperative Federation.
Centroid's decision to acquire TaylorMade was influenced by the company's high growth rates, industry-leading technologies, and significant market share growth. TaylorMade's focus on innovation and performance advances in equipment aligned with Centroid's strategy of transforming companies to maximize their competitiveness.
In 2024, Centroid Investment Partners was in the news again as it partnered with Tiger Woods to launch the golfer's apparel line, Sun Day Red. However, as of 2025, Centroid has decided to divest its controlling stake in TaylorMade, opting for an outright sale over an initial public offering (IPO). This decision was made after an internal review of exit scenarios conducted with financial advisors JPMorgan and Jefferies.
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TaylorMade has endorsement deals with Tiger Woods, Rory McIlroy, and Scottie Scheffler
TaylorMade Golf, a manufacturer of golf equipment, is headquartered in Carlsbad, California. The company has endorsement deals with several high-profile golfers, including Tiger Woods, Rory McIlroy, and Scottie Scheffler.
Tiger Woods signed a multi-year endorsement deal with TaylorMade in 2017. The deal included Woods using the company's driver, fairway woods, irons, and wedges. Notably, the agreement did not cover apparel, as Woods continued to wear the Nike swoosh and his signature TW logo. Woods played a TaylorMade M2 driver during his first appearance after recovering from back surgery in 2016 and has since worked with the company's engineers to design and develop a personalized iron model.
Rory McIlroy signed a $100 million deal with TaylorMade in 2017, committing to use the company's clubs, balls, and golf bag for a decade. This deal came after McIlroy spent time testing different equipment combinations and expressing his desire to find the best tools to improve his performance and regain his ranking as the world's number one golfer.
Scottie Scheffler has been a brand ambassador for TaylorMade since 2022, when he signed a deal with TaylorMade Golf. This partnership has been further extended into a multiyear deal. Scheffler has expressed his pride in being associated with the brand, citing TaylorMade's industry standard in golf equipment. As of April 2025, Scheffler's endorsement earnings, including deals with companies like NetJets, Nike, Rolex, and Veritex Community Bank, have reached an impressive $20 million.
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The company produces golf clubs, balls, clothing, and accessories
TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California. The company produces golf clubs, balls, clothing, and accessories, with an initial focus on metal drivers that debuted in 1979.
TaylorMade's product line includes a wide range of golf clubs, such as drivers, fairways, irons, wedges, and putters. They offer various club components, grips, heads, and shafts, allowing golfers to customise their equipment to their specifications. The company also designs golf balls, aiming to provide consistent distance, improved gapping, and a larger sweet spot.
In addition to equipment, TaylorMade has expanded into golf apparel and accessories. They have signed endorsement deals with professional golfers, including Tiger Woods, with whom they launched the Sun Day Red apparel line. The company also offers golf gloves, hats, and bags, providing golfers with a comprehensive selection of products to enhance their performance and style on the course.
TaylorMade has a rich history, starting as an independently owned company in 1979 with only $47,000 in sales. Over the years, it has changed hands several times, being acquired by Salomon S.A. in 1984 and later by Adidas in 1997. In 2017, KPS Capital Partners purchased TaylorMade for $425 million, demonstrating the company's significant value in the golf industry.
Today, TaylorMade continues to innovate and dominate the golf market, sponsoring leading golfers and providing equipment to top players worldwide.
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Frequently asked questions
TaylorMade Golf is headquartered in Carlsbad, California, USA.
5545 Fermi Court, Carlsbad, California, 92008, US.
+1-760-918-.
taylormadegolf.com
Yes, TaylorMade Golf offers regularly scheduled public tours of its headquarters every Thursday at 10:00 AM.
