
William Murray Golf is a golf and lifestyle apparel company inspired by the off-the-cuff mentality of the Murray brothers, who grew up in the North Suburbs of Chicago, caddying and playing golf. The company was created on the idea that life and golf don't always have to be so serious, encouraging people to keep it light, have fun, and bring their personalities to the golf course.
| Characteristics | Values |
|---|---|
| Company Name | William Murray Golf |
| Company Type | Golf and lifestyle apparel |
| Founders | Bill Murray and his brothers |
| Headquarters | Austin, Texas |
| Website | WilliamMurrayGolf.com |
| Shipping | Free US ground shipping on orders over $125 |
| Products | Polos, button-downs, etc. |
| Product Price Range | $85-$88 |
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What You'll Learn

William Murray Golf is an apparel company
The company offers a range of golf and lifestyle apparel for men and women, including polo shirts, button-downs, and bottoms. Their website features a sale section with discounts and free shipping promotions. William Murray Golf also has a presence on social media platforms like Twitter and LinkedIn, with over 2400 followers on the latter.
The brand often celebrates launches and special occasions with giveaways and promotions, such as a Space Jam-inspired polo launch on Black Friday, where they gave away a ToonSquad jersey signed by Bill Murray. They also hosted an event at Caddyshack, encouraging attendees to "try to love one another".
William Murray Golf embraces the fun and playful side of golf, encouraging golfers to bring their personalities onto the course. The company's unique approach, inspired by the Murray brothers' upbringing and love for the sport, has gained a following, with fans eager to get their hands on the latest William Murray Golf apparel.
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It was founded by Bill Murray and his brothers
William Murray Golf is a golf and lifestyle apparel company inspired by the Murray brothers' off-the-cuff mentality. It was founded by actor and comedian Bill Murray and his five brothers—Ed, Brian, Joel, John, and Andy. The company is based on the idea that life and golf don't always have to be taken so seriously. The Murray brothers grew up in the North Suburbs of Chicago, where they caddied and played golf. In fact, all six brothers were inducted into the Caddie Hall of Fame.
Bill Murray is known for his comedic acting roles, but he also has a passion for golf. He has participated in several golf tournaments and has even caddied for professional golfers. In one instance, he crashed a White House press briefing room and gave a tongue-in-cheek report on the president's golf game.
The Murray brothers' love for golf and their light-hearted approach to the sport inspired them to create William Murray Golf. The company combines their shared passion for golf with their irreverent sense of humour and unique style. The result is a brand that offers fun and stylish golf apparel for men and women.
The company's website features a range of colourful and playful designs, reflecting the Murray brothers' personalities and their desire to bring more fun to the game. From polo shirts to button-downs, the clothing features unique patterns and motifs that stand out on the golf course. The brand also has a strong presence on social media, often hosting giveaways and engaging with customers through humourous posts and hashtags.
William Murray Golf has become a successful venture for the Murray brothers, attracting a dedicated fan base beyond those who follow traditional golf apparel trends. The company continues to expand its product line, offering new designs and collaborations that embody the Murray brothers' playful spirit.
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The company is based in Austin, Texas
William Murray Golf is a golf and lifestyle apparel company based in Austin, Texas. The company was founded by actor and comedian Bill Murray and his brothers, who grew up in the North Suburbs of Chicago, playing golf and caddying. They were all inducted into the Caddie Hall of Fame.
The company's philosophy is based on the idea that golf and life don't have to be so serious. They aim to infuse the game with energy and a little irreverence while still respecting the centuries-old sport. The Murray brothers' off-the-cuff mentality inspired the brand.
The company's website, WilliamMurrayGolf.com, was launched in October 2015. The brand has a significant social media presence, with over 2,400 followers on LinkedIn and an active Twitter account, @WMurrayGolf. They also have an online store on Amazon.com, offering a range of golf-inspired apparel for men, including polo shirts, button-downs, and vacation wear.
Based in Austin, Texas, the company has a strong connection to the city and the state. Austin is known for its vibrant culture, music, and arts scene, which aligns with William Murray Golf's approach to infusing fun and irreverence into the game of golf. Texas is also known for its love of sports, and golf is a popular pastime in the state, with many renowned golf courses and a strong golf community.
Being based in Austin, Texas, provides William Murray Golf with strategic advantages in terms of logistics and business. Austin is a thriving hub for creative industries, start-ups, and technology, offering networking and collaboration opportunities. Additionally, Texas's business-friendly environment and central location within the United States facilitate distribution and expansion, enabling the company to efficiently reach customers nationwide.
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It was inspired by the Murray brothers' off-the-cuff mentality
The Murray brothers—including Bill Murray, known for his comedic roles in films like Ghostbusters and Lost in Translation—have a deep-rooted passion for golf that dates back to their childhood. Growing up in a large Irish Catholic family in Wilmette, Illinois, the Murray brothers were introduced to the world of golf at a young age by their father, Edward Joseph Murray II. Several of the brothers took up caddying at local clubs, with Ed Murray, the eldest, serving as a caddie at Indian Hill Club.
The Murray brothers' off-the-cuff mentality and unique approach to golf inspired the creation of William Murray Golf. Frustrated by the staid and conservative nature of traditional golf fashion, they sought to inject levity and humour into the game's attire. Their designs feature bold patterns and playful references to golf lore, such as margarita-themed polos and prints inspired by the movie Caddyshack, which itself was a satirical homage to their caddying days.
The brand's ethos, "Keep it light, have fun, and don't take yourself too seriously," reflects the Murray brothers' philosophy that golf should be enjoyable and inclusive. They believe that golf is not just a sport but a shared experience that fosters camaraderie and joy. This mentality extends beyond fashion to their overall engagement with the golfing community. Bill Murray, in particular, is known for his humorous antics and spontaneous crowd interactions at tournaments like the AT&T Pebble Beach Pro-Am, making him a beloved figure among fans.
The Murray brothers' commitment to inclusivity and their desire to make a tangible impact on the golfing world led them to collaborate with renowned golf author Tom Coyne. Together, they embarked on a ten-day golfing tour across Ireland, chronicled in the series The Links Life with Tom Coyne, Bill Murray & Family. This adventure further showcased the Murrays' deep-rooted connection to the sport and their unique approach to blending golf with fun and storytelling.
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The brand combines fun with style
William Murray Golf is a golf and lifestyle apparel company inspired by the Murray brothers' off-the-cuff mentality. The brand combines fun with style, infusing energy and irreverence into the centuries-old sport while still respecting the game.
The Murray brothers, including actor Bill Murray, grew up in the North Suburbs of Chicago, caddying and playing golf. They were all inducted into the Caddie Hall of Fame. While they appreciate and respect the sport, they also recognize that golf can sometimes be stuffy and boring.
William Murray Golf aims to change that perception by bringing fun and style to the game. The brand's motto, "Where golf meets irreverence and fun inspires style," captures this unique blend of fun and fashion. The company's headquarters in Austin, Texas, reflects this playful approach to golf, with its website featuring humorous hashtags like #ZFG (short for "zero [expletive] given") and references to Bill Murray's movie "Caddyshack."
The brand's product offerings reflect this fun and stylish combination. Their website features a range of colourful and playful polo shirts and button-down shirts for men, with names like "Dog Days of Summer" and "Life (Even More) Awesome." They also have a "SpaceJam-inspired" polo shirt, showcasing the brand's playful take on golf fashion.
William Murray Golf's unique approach to golf apparel has gained a significant following, with over 2,400 followers on LinkedIn. The brand engages with its customers through social media platforms like Twitter and Instagram, often using Bill Murray's celebrity status and sense of humour to connect with fans and promote their products.
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Frequently asked questions
William Murray Golf is based in Austin, Texas.
It is a golf and lifestyle apparel company.
It was created by Bill Murray and his brothers, inspired by their off-the-cuff mentality and love of golf.
The company was founded on the belief that life and golf don't have to be so serious. It encourages people to keep it light, have fun, and bring their personalities to the golf course.











































