
Golf Sidekick is a website and YouTube channel that provides advice, recommendations, and insights for golfers of all skill levels, from beginners to professionals. The Golf Sidekick team includes golf pros, professional touring golfers, instructors, and amateur golfers, who contribute to equipment reviews, course strategies, and mental game advice. The channel is known for its rigorous evaluations of golf equipment, with a focus on providing independent and trustworthy insights. The founder of Golf Sidekick is Matt Sanovabicci, a self-proclaimed golf nerd with nearly three decades of experience in the sport. He is known for his hands-on testing of equipment and his collaborative approach, working closely with golfers and experts to provide insider knowledge. The Golf Sidekick YouTube channel has gained popularity, with over 50 million views and a dedicated following on Reddit and Instagram.
| Characteristics | Values |
|---|---|
| Founder | Matt Sanovabicci |
| Chief Reviewer | Alex Etches |
| Lead Technical Specialist | Eric Chong |
| Content | Reviews, tutorials, tips, tricks, and equipment recommendations |
| Platforms | YouTube, Instagram, golfsidekick.com |
| YouTube Channel Subscribers | 50 million+ |
Explore related products
What You'll Learn

Golf Sidekick is a popular YouTube channel
Matt's approach to improving one's golf game is centred around two key elements: techniques on the course and a better understanding of golf equipment. He has developed his expertise by playing with actual golfers, using their equipment, and learning from professionals, including coaches like Michele Low, Eric Chong, and Graeme Whale. Matt also has a wide network of amateur golfers and equipment experts, which allows him to provide the most current information with industry insider knowledge.
The Golf Sidekick channel covers a range of topics, including equipment reviews, course strategies, mental advice, and Matt's own golf journey. The channel's content is known for its hands-on testing of golf equipment, with Matt undertaking rigorous evaluations of golf clubs, balls, and bags since 2014. This methodical approach ensures that viewers receive accurate, reliable, and trustworthy insights when making decisions about their golf equipment.
In addition to Matt, the Golf Sidekick team includes other golfers such as Alex Etches, the founder of his own YouTube channel with 100k subscribers, and Eric Chong, a former professional golfer and club fitting and building expert. The team's collaborative approach and diverse expertise contribute to the channel's popularity and reputation as a trusted source of golfing information.
Golf Sidekick's popularity is evident not only from its high view count but also from the engagement and feedback it receives on platforms like Reddit. Many viewers appreciate Matt's approach to teaching the mental aspect of golf, as well as his humour and respectful interactions with caddies. The channel has inspired people to take up golf and even travel to Thailand to improve their game.
Mastering Backspin: Secrets to Success in Golf
You may want to see also
Explore related products

Founder Matt Sanovabicci is an expert golfer
Sanovabicci has been playing golf since he was 12 years old. He started by using his friend's dad's golf clubs at a local course. Over the years, he has honed his skills through dedication and practice, seeking professional help from coaches and learning from fellow golfers and equipment experts/fitters.
Since 2014, Sanovabicci has been rigorously evaluating golf clubs, balls, and bags, providing trusted recommendations to golfers. His methodical approach ensures that golfers receive accurate, reliable, and trustworthy insights when making decisions about their equipment. Sanovabicci's extensive hands-on testing and close relationships with golfers and experts in the industry give him, and Golf Sidekick, an edge in the golfing world.
Sanovabicci's Golf Sidekick YouTube channel has gained immense popularity, with over 50 million views and 230,000 subscribers. The channel provides in-depth analysis and video journals of golfers' journeys, helping hundreds of thousands of golfers realise their true potential. Sanovabicci's dedication to hands-on testing and his unique expertise have made Golf Sidekick a go-to resource for golfers seeking to improve their game and make informed equipment choices.
In addition to his work with Golf Sidekick, Sanovabicci is also the founder and chief designer of Waddaplaya Golf, a golf apparel line. He has also been an ambassador for the brand, further showcasing his involvement and influence in the golfing industry. Sanovabicci's passion for golf, combined with his expertise and commitment to helping others improve their game, have established him as a respected figure in the golfing community.
Golf Matches: How Long Do They Last?
You may want to see also
Explore related products
$27.99 $34.99
$31.49 $33.74

The channel offers advice, recommendations and equipment reviews
Golf Sidekick is a popular YouTube channel and website that offers a range of content for golfers, from beginners to mid-handicappers. The channel is presented by Matt Sanovabicci, who has been playing golf since he was 12 years old and has been providing equipment reviews and advice since 2014.
Matt undertakes rigorous evaluations of golf equipment, including clubs, balls and bags, and provides trusted recommendations based on his extensive hands-on testing. He has developed a wide network of golfers, coaches, and experts, including Eric Chong, a former professional golfer and club-fitting specialist, and Michele Low, a golf coach. This network ensures that Matt can offer the most current and accurate insights to his audience, helping them to improve their game and make informed decisions about their equipment.
The Golf Sidekick channel covers a range of topics, including course management strategies, mental game advice, and equipment reviews. With over 50 million views, the channel has helped hundreds of thousands of golfers realise their true potential and improve their enjoyment of the game.
In addition to Matt's equipment reviews and recommendations, Golf Sidekick also features content from other golfers and industry professionals. Alex Etches, the Chief Reviewer, contributes his experience as a club fitter and equipment reviewer. Based in Northern Ireland, Alex provides reviews and insights for the Golf Sidekick community. Eric Chong, the Lead Technical Specialist, offers expertise in golf technology and equipment design, utilising his experience as a former professional golfer.
The Golf Sidekick team also includes sponsored professionals such as Mo, a golfer on the All Thailand Tour, and Bo, a lady professional golfer ranked in the top 15 in Thailand. These individuals provide key insights into course strategies and tactics, as well as connections to equipment manufacturers, ensuring that Golf Sidekick offers a well-rounded and up-to-date perspective on the sport.
Golfing Fun: The AM-AM Format
You may want to see also
Explore related products

It also covers the mental aspect of golf
Golf Sidekick is a golf-focused website and YouTube channel with over 50 million views. It was founded by Matt Sanovabicci, who has been playing golf since he was 12 years old. Matt has been testing golf clubs, balls, and bags since 2014, providing the core of Golf Sidekick's trusted equipment recommendations. He also creates video tutorials on every aspect of the game, including the mental aspect of golf.
Golf is a game that is often won or lost based on the mental fortitude of the players. Golf Sidekick recognises this and provides mental advice and course management concepts to help golfers improve their mental game. This includes advice on how to stay focused and calm under pressure, as well as how to handle the emotional ups and downs that come with playing golf.
Matt's own experience as a golfer has helped shape the mental advice offered by Golf Sidekick. Having played the game for many years, he understands the mental challenges that golfers face at all levels. He has also sought advice from coaches and professionals, which has informed his understanding of the mental side of the game.
In addition to Matt's expertise, Golf Sidekick also features insights from other golfers and industry experts. This includes professionals like Mo, a golfer on the All Thailand Tour, who provides key insights into course management strategies. The team also includes Bo, a lady professional golfer who has competed in Europe and Japan, and Joe, a U.K.-based golfer with over 20 years of experience.
By incorporating the insights and experiences of golfers at various levels, Golf Sidekick offers a comprehensive approach to the mental aspect of the game. Their content aims to help golfers improve their mental fortitude, manage their emotions, and make smarter decisions on the course. This holistic approach to golf instruction sets Golf Sidekick apart and has helped countless golfers improve their game.
Golf's Popularity: Is It a Hole-in-One or a Miss?
You may want to see also
Explore related products
$29.99 $69.99
$47.49 $49.99

Golf Sidekick has a wide network of golf professionals
Golf Sidekick is a popular YouTube channel and website with over 50 million views and hundreds of thousands of people realising their golfing potential. The channel is presented by Matt Sanovabicci, a self-described "quintessential golf nerd" with nearly three decades of golfing experience.
Matt has a wide network of golf professionals that he collaborates with to create content for Golf Sidekick. He keeps a close relationship with 15 to 20 golfers and golf equipment experts, including coaches and fitters. This collaborative approach ensures that Golf Sidekick provides accurate, reliable, and trustworthy insights and recommendations for its audience.
One of Matt's key collaborators is Eric Chong, a former professional golfer and club fitting and building expert. Eric is the lead technical specialist at Golf Sidekick, providing expertise on the technology and specifications of golf equipment. He has over 20 years of experience working with golfers and is one of the most sought-after fitters and builders in the South East Asian region.
Another member of the Golf Sidekick team is Alex Etches, the Chief Reviewer and Head of Reviews. Alex brings years of experience reviewing golf equipment on his own successful YouTube channel, as well as expertise as a club fitter. Based in Northern Ireland, he conducts reviews for Golf Sidekick's YouTube channel and website.
The Golf Sidekick team also includes professional golfers such as Mo, a player on the All Thailand Tour, Thai PGA Tour, and Asian Development Tour, and Bo, a lady professional who has competed in Thailand, Japan, and Europe. These golfers provide insights into course management strategies and tactics, as well as connections to equipment manufacturers, ensuring that Golf Sidekick content is unbiased, clear, and correct.
Through its network of golf professionals, Golf Sidekick offers a unique perspective that combines hands-on experience, technical expertise, and industry connections to provide valuable advice, recommendations, and equipment reviews for golfers of all levels.
Golf Tee-Off Order: Who Goes First?
You may want to see also
Frequently asked questions
Golf Sidekick is a YouTube channel and website that provides advice, recommendations, and information to help golfers improve their game.
Matt Sanovabicci is the founder of Golf Sidekick. He has been creating content for Golf Sidekick since 2014, including rigorous evaluations of golf equipment and video tutorials.
The Golf Sidekick team includes professional golfers, instructors, and amateur golfers with keen insights into the game. Notable members include Alex Etches, Eric Chong, Mo, Bo, and Joe.
Golf Sidekick creates a variety of content, including equipment reviews, on-course strategies, mental advice, and course management concepts. They also feature a popular mid-handicap golf series on their YouTube channel.











































