Nina Caldwell
Malbon Golf is a lifestyle brand inspired by the game of golf. It was founded in 2017 by the Los Angeles-based couple, Stephen and Erica Malbon, who are both golf and culture enthusiasts. The brand aims to introduce golf to a new generation by challenging the traditional norms of the sport through fashion. Malbon Golf has gained attention from celebrities and collaborated with various high-end brands, including Nike, Adidas, Jimmy Choo, and Formula One.
| Characteristics | Values |
|---|---|
| Founders | Stephen and Erica Malbon |
| Type of business | Lifestyle brand |
| Year founded | 2017 |
| Aim | To unsettle the social norms of the sport of golf through fashion |
| Target audience | Youth and a new generation |
| Location | Los Angeles |
| Street address | Fairfax Avenue |
| Notable partnerships | Beats by Dre, Nike, Jimmy Choo, Coca-Cola, Adidas, FootJoy, Prince, Tag Heuer, Jones, Corkcicle, Dormie Workshop, Champion, Imperial, MCM, Round Two |
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What You'll Learn
Malbon Golf was founded by Stephen and Erica Malbon
The idea for Malbon Golf was born out of Stephen's passion for golf, which was reignited when he moved to Los Angeles in 2008. He started an Instagram account in 2012 as a personal "mood board" for the sport. The couple wanted to showcase that golfers do not have to fit a certain stereotype and that people from diverse backgrounds can also enjoy the sport. They wanted to introduce golf to a new generation, particularly those who had no prior access to it.
Erica and Stephen also wanted to challenge the traditional norms of the sport. They wanted to give people "permission to respectfully participate in golf in their own way rather than fitting in a box", as Stephen told CNN. Their goal was to create a community of like-minded people who love golf but have interests outside of the sport as well.
Malbon Golf is a lifestyle brand that offers quality products and invites customers to be part of a community of like-minded individuals. The brand has gained broad popularity and has collaborated with numerous high-end brands, including Nike, Adidas, FootJoy, Jimmy Choo, Beats by Dre, and Formula One. They have also released their own line of clothing, including polo shirts, sweatshirts, hats, and golf bags, as well as a limited-run Beats Pill+ speaker.
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The brand aims to disrupt golf traditions
Malbon Golf is a lifestyle brand inspired by the game of golf. It was founded in 2017 by Los Angeles-based couple Stephen and Erica Malbon, who are self-described "culture and golf enthusiasts". The brand aims to disrupt golf traditions and make the sport cool again.
Malbon Golf wants to introduce golf to a younger demographic and open up the game to a new audience. The brand's founders hope to unsettle the social norms of the sport and give people permission to participate in golf in their own way, rather than conforming to stereotypes about what a golfer looks like. "I think that's what Malbon really has created – this community of like-minded people who all love golf but have other interests outside of just being a scratch golfer", Erica told CNN.
The Malbons have a history of building companies that straddle the hip and bougie. Before launching Malbon Golf, Erica co-founded The Now, a boutique spa and massage parlour with four locations, while Stephen created Frank151, a street style magazine and creative agency that’s been running since 1999.
To attract a younger audience to the sport, the Malbons have collaborated with big-name brands such as Nike, Jimmy Choo, Beats by Dre, and Formula One. While many products are tied to golf, others branch out beyond the fairway, such as tennis rackets and watches released in partnership with Prince and Tag Heuer respectively. The brand has also launched its first women-focused collection, Malbon Women, which has released items in partnership with Nike, Adidas, and FootJoy, among others.
The Malbons' Los Angeles store, located on Fairfax Avenue, dubbed "the streetwear capital of the world", sells its own attire as well as other products and collaborations that reinvigorate golf with new life. The store also has a golf simulator, where anyone can take lessons or rent it out to play 18 holes.
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It has collaborated with big-name brands
Malbon Golf is a lifestyle brand inspired by the game of golf. It was founded in 2017 by golf and culture enthusiasts Stephen and Erica Malbon, a stylish Los Angeles couple with a history of building companies that straddle the hip and bougie. Their mission is to introduce golf to a younger demographic and open up the game to a new audience.
The brand has quickly gained popularity and attracted the attention of big-name brands, including Nike, with whom they have an ongoing partnership. Malbon Golf has also collaborated with luxury designer Jimmy Choo, private airline provider Wheels Up, and Beats by Dre, creating a limited-run Beats Pill+ speaker that inspires golfers to place it on their golf cart dashboard. The speaker collaboration is part of a larger vision to break the mold of what golf is supposed to look like and showcase that golfers can be diverse.
Malbon Golf has also partnered with other well-known brands such as Adidas, FootJoy, Formula One, and luxury French swimwear brand Vilebrequin. They have released collections that can be worn both on and off the golf course, ranging from clothing to footwear and bags. Malbon Golf has also ventured beyond traditional golf-related products, releasing tennis rackets in partnership with Prince and watches with Tag Heuer.
The brand's unique approach and collaborations have attracted a host of stars, including Justin Timberlake, who was an early follower of their Instagram account. Rappers Travis Scott and ScHoolboy Q, as well as singer Justin Bieber, have also been spotted at the Malbon Golf shop on Los Angeles' Fairfax Avenue, known as "the streetwear capital of the world." The store features a full-on golf simulator and a putting green, offering a unique shopping experience that blends fashion and golf.
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It has a flagship store in Los Angeles
Malbon Golf is a lifestyle brand inspired by the game of golf. It was founded in 2017 by golf and culture enthusiasts Stephen and Erica Malbon. The brand provides quality products and invites customers to take part in a community of like-minded thinkers.
The brand has a flagship store in Los Angeles, located on Fairfax Avenue, known as the "streetwear capital of the world". The store features a unique design, with a putting green laid out across the concrete floor and racks of clothing and golf gear on either side. The store offers a range of products, including co-branded gear with Nike Golf, Jones golf bags, Corkcicle water bottles, Champion sweatshirts, and Imperial hats.
The flagship store also has a Swing Studio simulation range attached to it, where customers can take lessons from professionals or rent it out to play virtual golf. This range caters to both beginners and experienced golfers, offering a quick and convenient way to practice their swing.
The Los Angeles store has attracted several celebrities, including Justin Timberlake, Travis Scott, ScHoolboy Q, and Justin Bieber. The brand has also collaborated with various high-end brands, such as Jimmy Choo, Nike, Adidas, and Formula One, releasing collections that can be worn both on and off the golf course.
Through their flagship store and collaborations, Malbon Golf aims to make the sport cool and accessible to a new generation, combining fashion and golf in a way that challenges social norms and traditions.
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The brand has a strong celebrity following
Malbon Golf has quickly attracted a strong celebrity following since its founding in 2017. The brand was started by Los Angeles couple Stephen and Erica Malbon, who sought to disrupt the traditional world of golf with their unique sense of style.
The Malbons have a history of building companies that straddle the hip and bougie. Before launching Malbon Golf, Erica co-founded The Now, a boutique spa and massage parlour with four locations, while Stephen created Frank151, a street style magazine and creative agency. With their new venture, they set out to introduce golf to a younger demographic and shake up the social norms of the sport.
Their efforts have certainly caught the attention of celebrities. Even before the first Malbon Golf shop opened on Los Angeles' Fairfax Avenue, dubbed "the streetwear capital of the world," Justin Timberlake was a follower of the brand's Instagram account. Within months of the store's opening, rappers Travis Scott and ScHoolboy Q had both visited, and Justin Bieber became a frequent customer.
The brand has also collaborated with a range of high-end brands across industries, including luxury designer Jimmy Choo, private airline provider Wheels Up, and Beats by Dre. These partnerships have resulted in collections that can be worn both on and off the golf course, such as clothing, footwear, and bags. Malbon has also released golf-specific products like putters and own-brand "Tour M" balls, as well as items branching out beyond the sport, such as tennis rackets and watches.
Through its unique approach to golf fashion and collaborations, Malbon Golf has successfully attracted a celebrity following and brought a new style to the greens.
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Frequently asked questions
Malbon Golf is owned by Stephen and Erica Malbon.
Malbon Golf was founded in 2017 by the LA-based couple, Stephen and Erica Malbon. Stephen, the creator of Frank151, a street style magazine, and Erica, the co-founder of The Now, a boutique spa, shared a love for golf and wanted to introduce the sport to a new generation.
Malbon Golf is a lifestyle brand inspired by the game of golf. Through fashion, the founders hope to challenge the social norms of the sport and make it more accessible to a diverse audience.
Justin Timberlake, Travis Scott, ScHoolboy Q, and Justin Bieber are some of the celebrities who have shown interest in Malbon Golf.
Malbon Golf has collaborated with several well-known brands, including Nike, Adidas, FootJoy, Jimmy Choo, Beats by Dre, Coca-Cola, and Formula One.
