Jackson Reid
The PGA Tour is a non-profit organisation that is home to many of the world's best golfers. It was formed in 1968 when a group of touring professionals broke away from the PGA of America. The PGA Tour is officially run by a Board of Directors, an Executive Leadership team, and a Player Advisory Council. In 2024, the PGA Tour announced a $3 billion investment deal with Strategic Sports Group, a consortium of professional sports owners led by Fenway Sports Group. This deal gives PGA Tour players equity ownership in the organisation, with active players given the opportunity to receive grants of equity.
| Characteristics | Values |
|---|---|
| Type of organisation | Non-profit |
| Headquarters | TPC Sawgrass, Ponte Vedra Beach, Florida |
| Divisions | PGA Tour, Korn Ferry Tour, PGA Tour Champions, PGA Tour Latinoamérica, PGA Tour Canada |
| Strategic alliance | DP World Tour |
| Chairman | Ed Herlihy |
| Board of Directors | Jimmy Dunne, Mark Flaherty, Mary Meeker, Randall Stephenson |
| Executive Leadership team | 11 individuals, including Commissioner Jay Monahan |
| Player directors | James Hahn, Charley Hoffman, Kevin Kisner, Rory McIlroy |
| Player Advisory Council | Billy Horschel, Jon Rahm, Will Zalatoris |
| Ownership | Self-owned, with players having equity ownership |
| Investment | $3 billion investment by Strategic Sports Group (SSG) |
| Investor | Strategic Sports Group (SSG), led by Fenway Sports Group |
| Investor members | Marc Attanasio, Arthur Blank, Steven Cohen, Wyc Grousbeck, Tom Werner, John Henry, Marc Lasry |
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What You'll Learn
The PGA Tour is a non-profit organisation
The PGA Tour operates as the main PGA Tour, as well as the Korn Ferry Tour, PGA Tour Champions, PGA Tour Latinoamérica, and PGA Tour Canada. It also has a strategic alliance with the European-based DP World Tour. The PGA Tour is headquartered at TPC Sawgrass in Ponte Vedra Beach, Florida, which is also home to The Players Championship.
While the PGA Tour is a non-profit organisation, it has a for-profit arm, PGA Tour Enterprises. In 2024, PGA Tour Enterprises agreed to a $3 billion investment by Strategic Sports Group (SSG), a consortium of professional sports owners led by Fenway Sports Group. This deal also gave PGA Tour players equity ownership in the organisation. The consortium will pay $1.5 billion initially, and then a second $1.5 billion following the conclusion of negotiations between the PGA Tour and the Saudi Public Investment Fund.
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It's owned and run by itself
The PGA Tour is a non-profit organisation that is home to many of the world's best golfers. It is owned and run by itself, with a Board of Directors, Executive Leadership Team, and Player Advisory Council. The Board of Directors is headed by Chairman Ed Herlihy, alongside Jimmy Dunne, Mark Flaherty, Mary Meeker, and Randall Stephenson. The 11-person Executive Leadership Team, led by Commissioner Jay Monahan, is responsible for the day-to-day decision-making of the Tour.
The modern-day PGA Tour was formed in 1968 when a group of touring professionals broke away from the PGA of America. This group of tournament players formed their own organisation, American Professional Golfers, Inc. (APG), which was independent of the PGA of America and based in New York City. After several months, a compromise was reached, and the tour players agreed to abolish the APG and form the PGA "Tournament Players Division", a fully autonomous division supervised by a 10-member committee.
The PGA Tour has raised over $3 billion for charity as of 2020 and runs the main PGA Tour, Korn Ferry Tour, PGA Tour Champions, PGA Tour Latinoamérica, and PGA Tour Canada. It also has a strategic alliance with the European-based DP World Tour, holding a 40% stake in European Tour Productions.
While the PGA Tour is owned and operated by itself, it has recently entered into notable deals with outside investors. In 2024, the PGA Tour announced a $3 billion investment deal with Strategic Sports Group (SSG), a consortium of professional sports owners led by Fenway Sports Group. This deal includes a $1.5 billion initial payment, with an additional $1.5 billion to follow upon the conclusion of negotiations with the Saudi Public Investment Fund. Additionally, the PGA Tour has launched PGA Tour Enterprises, with SSG as a minority partner, offering a unique equity program that grants PGA Tour players ownership stakes in the organisation. This program provides initial grants of up to $930,000 to around 200 players, with recurring grants of $600,000 for future players starting in 2024.
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The Board of Directors is headed by Chairman Ed Herlihy
The PGA Tour is a non-profit organisation that is home to many of the world's best golfers. It is owned and run by itself, with a Board of Directors, Executive Leadership Team, and Player Advisory Council. The Board of Directors is led by Chairman Ed Herlihy, who is a partner at Wachtell Lipton, Rosen & Katz.
The Executive Leadership Team, composed of 11 individuals, is responsible for the day-to-day decision-making and running of the Tour. This team is led by Commissioner Jay Monahan, who has held this role since 2017. Monahan previously served as Deputy Commissioner, Chief Operating Officer, and Executive Vice President at Fenway Sports Group.
The Player Advisory Council, consisting of 17 members, works closely with the four player directors: James Hahn, Charley Hoffman, Kevin Kisner, and Rory McIlroy. The PGA Tour also recognises various awards, including the FedExCup, Comcast Business TOUR TOP 10, and the Jack Nicklaus Award for Player of the Year.
In addition to its internal governance structure, the PGA Tour has sought external investments. In January 2024, the PGA Tour announced a $3 billion investment from Strategic Sports Group (SSG) into its for-profit arm, PGA Tour Enterprises. This consortium, led by Fenway Sports Group, includes prominent sports team owners such as Tom Werner, Arthur Blank, and Steve Cohen. The deal provides PGA Tour players with equity ownership opportunities.
The PGA Tour has also explored other partnerships, such as its strategic alliance with the European-based DP World Tour, where it acquired a 40% stake in European Tour Productions. These moves demonstrate the PGA Tour's efforts to enhance its organisation and the sport's appeal for players, tournaments, fans, and partners.
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The Executive Leadership team runs the Tour's day-to-day decisions
The PGA Tour is a prominent golf tournament that has been a subject of interest for investors and broadcasters. The PGA Tour's broadcast television rights are held by CBS Sports and NBC Sports, with contracts lasting through 2030. In addition to television coverage, the PGA Tour operates a streaming service called PGA Tour Live, providing early-round coverage and featured groups.
The PGA Tour has an Executive Leadership team that manages its day-to-day decisions and operations. While the specific members of this team are not publicly available, their responsibilities likely include overseeing the tournament's media rights, sponsorship deals, and player relations.
The Executive Leadership team plays a crucial role in the PGA Tour's business and strategic decisions. They are responsible for negotiating contracts with broadcasters, managing sponsorship agreements, and exploring new revenue streams. For example, the team was involved in the recent $3 billion investment by Strategic Sports Group, a consortium of professional sports owners, into the PGA Tour's for-profit arm, PGA Tour Enterprises.
The team also ensures the smooth running of the tournaments and maintains relationships with players and other stakeholders. They likely work closely with the Board of Directors to execute the PGA Tour's vision and mission, fostering the growth and development of the sport.
The day-to-day decisions made by the Executive Leadership team cover a wide range of operational aspects, including venue selection, tournament scheduling, and player participation. They also handle the PGA Tour's media production, managing on-site infrastructure for broadcasters while ensuring the employment of their own on-air talent and personnel.
The Executive Leadership team's expertise and strategic direction contribute to the PGA Tour's success, attracting investors and partners while enhancing the tournament experience for players and viewers alike.
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The Tour has a strategic alliance with the DP World Tour
The PGA Tour and the DP World Tour have a strategic alliance, which was initially announced in November 2020. The partnership is set to continue until 2035. The alliance is intended to 'protect the essence of true competition' and to prevent a competitor from invading the highest ranks of professional golf.
The PGA Tour will increase its stake in European Tour Productions from 15% to 40%guarantee larger prize funds for the next five years. The DP World Tour will also work with the PGA Tour on the development and implementation of new international events, with their members gaining access to those events. The two tours will collaborate on a global schedule and key commercial areas, as well as continuing to work together on commercial opportunities for events.
The strategic alliance will also provide additional competitive opportunities for professional golfers of both tours and establish a clear pathway for top players around the world. Players from the Sunshine Tour and ISPS Handa PGA Tour of Australasia, with whom the DP World Tour already has strategic alliances, now have a formal pathway to the DP World Tour. The top 10 players in the DP World Tour Rankings will automatically earn PGA Tour cards.
The Genesis Scottish Open, Barbasol Championship, and Barracuda Championship will be included in both the FedExCup and Race to Dubai as part of the alliance. The Irish Open will also see a significant increase in prize money, nearly doubling in 2022.
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Frequently asked questions
The PGA Tour is a non-profit organisation owned and run by itself, with a Board of Directors, Executive Leadership team and Player Advisory Council.
The Board of Directors is headed by Chairman Ed Herlihy, with Jimmy Dunne, Mark Flaherty, Mary Meeker and Randall Stephenson also on the board.
Jay Monahan has been the commissioner of the PGA Tour since 2017.
