Jackson Reid
Troon Golf, founded by Dana Garmany, is the world's largest golf management company, with over 900 locations worldwide. The company was founded in 1990 and is headquartered in Scottsdale, Arizona. Troon Golf has transformed from a single-facility operation to a global leader in golf and hospitality management, providing operational, management, and advisory services to more than 620 golf and leisure facilities. In 2022, Kohlberg & Company, a private equity firm, acquired a majority of the company's stock, with Greg Norman's organization, Great White Shark Enterprises, as an investor. Troon Golf continues to expand its influence in the golf industry through strategic acquisitions and a commitment to delivering exceptional experiences.
| Characteristics | Values |
|---|---|
| Founder | Dana Garmany |
| Year founded | 1990 |
| Current CEO | Tim Schantz |
| Previous CEO | Dana Garmany |
| Headquarters | Scottsdale, Arizona |
| Satellite offices | Alabama, California, Florida, Illinois, Massachusetts, Texas, Virginia, Washington, and international |
| Number of locations | 900+ |
| Number of associates | 30,000+ |
| Number of golf courses | 640+ 18-hole equivalent golf courses |
| Number of food and beverage operations | 610+ |
| Number of properties | 45+ states and 30+ countries |
| Notable investors | Kohlberg & Company, TPG Capital, Symphony Ventures, Leonard Green & Partners |
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What You'll Learn
Troon Golf's founder, Dana Garmany
Dana Garmany, the founder of Troon Golf, has had a profound impact on the golf industry. With over 40 years of industry experience, Garmany has been recognised by Golf Inc., Golf Digest, and Golfweek as one of the most powerful and influential people in golf.
Garmany founded Troon in 1990, and the company has since become a leader in golf course and private club management, with operations in over 900 locations worldwide. Troon's portfolio includes 13 distinct brands, including Troon Golf, Troon Privé, and Troon International, among others.
Before founding Troon, Garmany helped build Troon North for developer Jerry Nelson and his Japanese partners. The company was initially intended to provide payroll services, with the Troon Golf name trademarked to address employer liability concerns. However, under Garmany's leadership, Troon evolved from a payroll services company to a global management company.
Garmany's vision for Troon was to create "country clubs for the day," targeting travelling golfers accustomed to private clubs and those seeking an enhanced golf experience. This strategy proved immensely successful, creating a new golf course category: upscale daily fee.
Garmany has received numerous honours throughout his career, including inductions into the DeKalb County Alabama Sports Hall of Fame, Southwest Section PGA Hall of Fame, and the Arizona Golf Hall of Fame. In 2020, he was recognised by the PGA of America as the inaugural recipient of the PGA of America Executive of the Year Award. He holds a BS Degree in Restaurant and Hospitality Management from the University of Alabama and continues to serve on Troon's Board of Directors.
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Troon's growth strategy
Troon's services are tailored to each location, offering operational, management, and advisory services to over 620 golf and leisure facilities globally. The company has expertise in agronomy and course development, membership sales and marketing, and community association management. Troon also owns or leases more than 50 courses that it operates directly, including its flagship property, Troon North Golf Club in Scottsdale.
The company has continued to expand its influence in the golf and hospitality industry through innovative management approaches and strategic acquisitions. Troon's commitment to delivering exceptional experiences while growing its diverse portfolio of services positions it for continued success in the evolving golf and hospitality landscape.
Troon has also received significant investments from TPG Capital and Rory McIlroy's Symphony Ventures, which will help fuel the next stage of growth. These investments provide Troon with additional capital, resources, and expertise to build on its market-leading position.
With its comprehensive approach to golf and hospitality management, Troon has demonstrated its effectiveness in driving growth and delivering exceptional experiences to golfers worldwide.
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Troon's global presence
Troon, founded by Dana Garmany, is the world's largest golf and club-related leisure and hospitality services company. Headquartered in Scottsdale, Arizona, Troon has satellite offices in nine other US states and a presence in over 30 countries.
The company currently operates 207 18-hole golf courses, with over 30,000 associates serving 900+ locations worldwide. Troon's services are tailored to each location's specific needs, including agronomy, course development, membership sales and marketing, and community association management.
Troon's growth strategy has included significant acquisitions, such as Indigo Golf Partners in 2021, which added 160 courses across 29 states to its portfolio. The company has also received strategic investments from TPG Capital and Rory McIlroy's Symphony Ventures, allowing it to expand its market leadership.
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Troon's investors
Troon Golf, the world's largest golf management company, has had several investors since its founding in 1990 by Dana Garmany.
The company, which operates over 900 golf courses worldwide, initially started as a payroll services company. Over the years, Troon has expanded through strategic acquisitions and organic growth, solidifying its position as a leader in golf and hospitality management.
In 2021, Troon announced a significant strategic investment from TPG Capital, the private equity platform of alternative asset firm TPG. This investment was made in partnership with Symphony Ventures, the investment fund of professional golfer Rory McIlroy. Existing investor Leonard Green & Partners (LGP) also retained a significant investment in the company. This new investment provided Troon with additional capital, resources, and expertise to strengthen its market-leading position.
Prior to TPG and Symphony Ventures' investment, Troon's majority shareholders were Starwood Capital and Goldman Sachs. However, in 2022, Kohlberg & Company, a private equity firm, acquired a majority of the company's stock, replacing Starwood Capital and Goldman Sachs. Greg Norman's organization, Great White Shark Enterprises, is an investor in Kohlberg & Company, and Norman joined the Troon board of directors following the acquisition.
Troon's growth strategy has included notable acquisitions, such as Indigo Golf Partners (formerly Billy Casper Golf) in 2021, adding over 160 courses across 29 states to their portfolio. With a commitment to innovation and excellence, Troon continues to expand its influence in the golf and hospitality industry through strategic acquisitions and service diversification.
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Troon's management services
Troon Golf, founded by Dana Garmany in 1990, has grown from a single-facility operation to a global leader in golf course and private club management, with a presence in 45+ states and 30+ countries.
The company's food and beverage division manages over 610 food and beverage operations at golf resorts, private clubs, daily fee golf courses, and recreational facilities.
Troon's growth strategy has included organic growth and strategic acquisitions, such as the acquisition of Indigo Golf Partners in 2021, which added over 160 courses across 29 states to its portfolio.
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Frequently asked questions
Dana Garmany founded Troon Golf 34 years ago.
Dana Garmany is now a board member and no longer holds the position of Chairman and Chief Executive Officer, having retired.
Kohlberg & Company, a private equity firm, is the current majority shareholder of Troon Golf.
Troon Golf is headquartered in Scottsdale, Arizona, with satellite offices in Alabama, California, Florida, Illinois, Massachusetts, Texas, Virginia, Washington and internationally.
Troon Golf operates in 620-plus locations around the globe, including managing 640-plus 18-hole equivalent golf courses.
