
Am Fam Field is an indoor golf simulator and virtual golf course located in Madison, Wisconsin. The facility offers an immersive golf experience for both beginners and experienced golfers, with PGA-certified experts providing training. Am Fam Field also hosts tournaments, including the American Family Insurance Championship, a premier annual PGA TOUR Champions event. This tournament brings together top PGA TOUR Champions players, including golf legends and champions. The event also features a concert and a 5K competition, raising funds for the American Family Children's Hospital and other charities.
| Characteristics | Values |
|---|---|
| Location | TPC Wisconsin, Madison, Wisconsin |
| Date | Friday, June 6 to Sunday, June 8, 2025 |
| Participants | 76 of the top PGA TOUR Champions players |
| Notable Participants | Steve Stricker, Thomas Bjørn, Darren Clarke, Kirk Triplett, Thongchai Jaidee, Tom Pernice Jr., Jerry Kelly, Fred Couples, Miguel Angel Jimenez, Retief Goosen, Scott McCarron, Steven Alker, Paul Broadhurst |
| Concert | Megan Moroney, Clint Black, Emily Ann Roberts |
| Ticket Prices | Starting at $59 |
| Hole Range | 75 yards to 150 yards |
| Golf Balls | PXG Xtreme Tour golf balls |
| Golf Shoes | Soft spikes only (tennis shoes also work) |
| Game Day Rentals | $90/80 minutes + free club rentals |
| Non-Game Day | Club sets for rent are $10 |
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What You'll Learn

The American Family Insurance Championship
The 2025 American Family Insurance Championship will be held from June 6 to June 8 at TPC Wisconsin in Madison, Wisconsin. The tournament will feature a new team format and will be headlined by a concert with Megan Moroney, special guest Clint Black, and opening act Emily Ann Roberts. General admission golf tickets are available for purchase online, in person, or over the phone, with prices starting at $59.
Since its inception, the American Family Insurance Championship has raised nearly $20 million for the American Family Children's Hospital and supported more than 1,000 other charities. It has also generated an estimated $115 million in local economic impact. The tournament proceeds benefit the Steve Stricker American Family Insurance Foundation, which supports hundreds of organizations and the American Family Children's Hospital.
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X-Golf at AmFam Field
The X-Golf experience is designed to cater to both beginners and experienced golfers. For those new to the game, PGA-certified professionals are on hand to provide guidance, helping golfers master the fundamentals, from holding clubs to perfecting the basic swing.
For more seasoned golfers, X-Golf provides an opportunity to refine their skills with unparalleled accuracy and realism. The facility offers game day rentals, club sets, and a full bar and food menu, making it a great spot for social events and corporate gatherings.
Additionally, X-Golf offers gift cards that can be purchased online or at the location, making it a unique gift option for golfers and entertainment seekers alike. Overall, X-Golf at AmFam Field delivers a top-notch golfing experience, combining cutting-edge technology with a welcoming atmosphere, ensuring golfers of all levels feel right at home.
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AmFam Championship winners
The American Family Insurance Championship, also known as the AmFam Championship or AmFam Champ, is an annual PGA Tour Champions tournament and community celebration held in Madison, Wisconsin. The tournament was created in 2016 by American Family Insurance, PGA Tour Champions, and PGA Tour player and Wisconsin native Steve Stricker. Since its inception, the tournament and its associated events have raised nearly $20 million for the American Family Children's Hospital and other charities in south central Wisconsin.
- 2024: Ernie Els
- 2023: Steve Stricker
- 2022: Thongchai Jaidee
- 2021: Jerry Kelly
- 2019: Jerry Kelly
- 2018: Scott McCarron
- 2017: Fred Couples
- 2016: Kirk Triplett
The winners of the AmFam Championship are decided by their final score at the end of the tournament. The tournament usually lasts three days and includes a golf tournament, a concert, and a 5K competition.
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AmFam Championship tickets
The AmFam Championship, also known as the American Family Insurance Championship, is a premier annual PGA Tour Champions tournament and community celebration held in Madison, Wisconsin. The tournament brings together 76 of the top PGA Tour Champions players, including major champions, Hall-of-Famers, and past champions.
The 2025 American Family Insurance Championship will be held at TPC Wisconsin in Madison, Wisconsin, from June 2 to June 8, 2025. The tournament will be a three-day event featuring a golf tournament, an exciting concert, and a 5K competition, all for a great community cause.
Tickets for the AmFam Championship are available for purchase online, in person, or over the phone. Service fees are the same regardless of the purchase method, and all tickets will be digital and emailed to the buyer. General admission golf tickets are available on a per-day basis, with grounds tickets available for individuals aged 18-49 and 50 and over. Youth aged 17 and under can receive a free grounds ticket with the purchase of an adult ticket. Active-duty military, military reserve, national guard, military retirees, and veterans are eligible for up to two complimentary tickets per day, and the same applies to first responders. Ticket prices start at $59, and fans can purchase tickets online using American Express, Discover, Mastercard, or Visa credit cards.
In addition to general admission, there are other seating options available, such as chalets, skyboxes, and Club Strick premium seating. There are also unique hospitality experiences available at various price points, including skyboxes, cabanas, or shared hospitality venues.
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$15.2

Golf balls and equipment
PXG, the exclusive equipment partner, also provides its Black Ops Driver technology. This high-tech equipment, combined with the top-of-the-line golf balls, ensures that players have the best tools at their disposal to enhance their performance.
The golf balls used at American Family Field are designed to provide a responsive feel and optimal accuracy. The PXG Xtreme Tour balls are known for their ability to help golfers stick their shots close to the pin, increasing the chances of making birdies and improving scores.
Additionally, American Family Field offers a Chipping Challenge, where players can test their short game skills with the provided golf balls and equipment. This challenge allows golfers to practice their chipping technique and precision, further refining their skills.
The combination of advanced golf balls and state-of-the-art equipment at American Family Field creates an enjoyable and competitive golfing experience for players of all skill levels. With the right tools, golfers can focus on their strategy, technique, and precision, making the game more engaging and rewarding.
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Frequently asked questions
The American Family Insurance Championship, also known as the AmFam Championship, is a premier annual PGA Tour Champions tournament and community celebration in Madison, Wisconsin. The tournament has crowned champions such as Thongchai Jaidee, Jerry Kelly, and Scott McCarron.
The Am Fam Field Golf Championship is held annually. In 2025, the tournament will take place from June 6 to June 8.
The Am Fam Field Golf Championship is held at TPC Wisconsin in Madison, Wisconsin.











































