
The American Family Insurance Championship, also known as the AmFam Championship or AmFam Champ, is a premier annual PGA Tour Champions tournament and community celebration in Madison, Wisconsin. The tournament brings together 76 of the top PGA Tour Champions players, including major champions, Hall-of-Famers, and past champions. In addition to the golf tournament, the event also features a concert and a 5K competition, with proceeds going towards community causes such as the Steve Stricker American Family Insurance Foundation and the American Family Children's Hospital.
| Characteristics | Values |
|---|---|
| Year | 2023 |
| Dates | June 3-11 |
| Location | University Ridge, Madison, Wisconsin |
| Participants | 76 of the top PGA TOUR Champions players |
| Winners | Steve Stricker (2023), Thongchai Jaidee (2022), Jerry Kelly (2021), Scott McCarron (2018) |
| Organiser | American Family Insurance |
| Type of Event | Three-day golf tournament, concert, 5K competition |
| Purpose | Community celebration and fundraising |
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What You'll Learn

The American Family Insurance Championship
Steve Stricker, a brand ambassador for American Family Insurance, has served as the player/host of the tournament since its beginning. He also won the 2023 tournament with a score of 18-under par and a total score of 198.
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Steve Stricker wins the 2023 tournament
Steve Stricker won the 2023 American Family Insurance Championship, also known as the AmFam Championship, with a score of 18-under par and a total score of 198. This was a particularly special win for Stricker, as the tournament was held in Madison, Wisconsin, his hometown.
The AmFam Championship is an annual three-day golf tournament that brings together 76 of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions. The tournament is hosted at the University Ridge Golf Course in Madison, Wisconsin, and has been held there every year since its debut in 2016. The upcoming 2024 tournament will also be held at University Ridge before moving to TPC Wisconsin in 2025.
Steve Stricker has a long-standing relationship with American Family Insurance as their brand ambassador and player/host of the AmFam Championship since its beginning. He also had a hand in redesigning the TPC Wisconsin golf course, which will host the tournament starting in 2025.
The 2023 tournament was a particularly emotional one for Stricker, who had to fight his nerves and emotions to win the golf tournament, especially with it being held in his hometown. In his own words, this win meant more to him than any other tournament in his career. Coming in second place were Steven Alker and Paul Broadhurst, who tied with 13-under par.
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TPC Wisconsin's golf course redesign
The American Family Insurance Championship (also known as the AmFam Championship or AmFam Champ) is an annual PGA Tour Champions tournament and community celebration in Madison, Wisconsin. The tournament brings together 76 of the top PGA Tour Champions players, including major champions, Hall-of-Famers, and past champions.
Since its debut in 2016, the AmFam Championship has been held at the University of Wisconsin-owned University Ridge Course. However, starting in 2025, the tournament will move to TPC Wisconsin, Wisconsin's first TPC Network course. The course, formerly known as the Cherokee Country Club, was added to the TPC Network portfolio in May 2022.
The TPC Wisconsin golf course is currently undergoing renovations as part of its rebrand. The redesign is being led by club owner and Wisconsin Golf Hall of Famer Dennis Tiziani, with assistance from his son-in-law, Steve Stricker. Stricker, a brand ambassador for American Family Insurance, has served as the player/host of the AmFam Championship since its beginning. He is also a PGA Tour legend in his own right, having won the 2023 tournament.
The renovations at TPC Wisconsin include upgrades to the fairways, greens, and turf, as well as renovations to the clubhouse and practice facility. A golf learning center is also being developed. According to Stricker, "It's always been a dream of mine to be involved in designing a world-class golf course, and to have this opportunity to redesign my home golf course and upgrade it to TPC standards is especially rewarding."
The 2025 AmFam Championship at TPC Wisconsin is expected to offer a one-of-a-kind Midwestern golf experience. Designed by Ryder Cup Captain Steve Stricker and PGA Head of Design Steve Wenzloff, the course will undoubtedly be an instant classic and a bucket-list destination for players and fans alike. The tournament dates for 2025 have yet to be determined, but it promises to be a premier golf event and a significant community celebration in Madison, Wisconsin.
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The tournament's community impact
The American Family Insurance Championship, also known as the AmFam Championship or AmFam Champ, is an annual golf tournament hosted in Madison, Wisconsin. The tournament brings together 76 of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions. Since its debut in 2016, the tournament has been held at the University of Wisconsin-owned University Ridge Course. However, starting in 2025, the tournament will move to Wisconsin's first TPC Network course, TPC Wisconsin, which was formerly known as the Cherokee Country Club.
The AmFam Championship is more than just a golf tournament; it is a community celebration that has a significant impact on the local community in Madison. The tournament has raised money for various charities and the American Family Children's Hospital. Since 2016, more than 1,000 grants have been issued, totaling nearly $20 million in community impact. The proceeds from the tournament benefit the Steve Stricker American Family Insurance Foundation, which supports hundreds of organizations and the Children's Hospital.
The AmFam Championship is a highly anticipated event in Madison, with a star-studded field of golfers and exciting accompanying events. In addition to the golf tournament, there is also a concert and a 5K competition, adding to the festive atmosphere. The tournament is a source of pride for the community, with local golfer Steve Stricker, a Madison native, serving as the player/host and winning the championship in 2023.
The impact of the AmFam Championship extends beyond the golf course and the immediate community. By attracting top golfers and spectators from across the globe, the tournament boosts the local economy and puts Madison on the map as a premier golf destination. The tournament's success has led to its move to TPC Wisconsin, elevating its status and attracting even more attention to the area.
Overall, the AmFam Championship is a community-focused event that brings people together, raises funds for important causes, and showcases the best of Madison and its golfing community. Its impact is felt not just in the excitement and prestige of the tournament but also in the lasting contributions it makes to the local community and beyond.
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The American Family Insurance Championship Concert
The American Family Insurance Championship, also known as the AmFam Championship, is an annual golf tournament hosted in Madison, Wisconsin. The tournament brings together 76 of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions. In addition to the golf tournament, the event also features a concert and a 5K competition, with proceeds going towards supporting the community, such as the American Family Children's Hospital.
The 2025 American Family Insurance Championship Concert will be held on Friday, June 6 at Breese Stevens Field in Madison, Wisconsin. The concert will feature performances by Megan Moroney, Clint Black, and opening act Emily Ann Roberts. Doors open at 6 p.m.
The American Family Insurance Championship has a long-standing relationship with brand ambassador and player/host Steve Stricker. Stricker has won the tournament multiple times, including in 2023 with a score of 18-under par. The tournament is also supported by other notable figures such as Michael Phelps and Andy North, who have praised the event for its positive impact on the community.
The tournament debuted in 2016 and has since been held at the University of Wisconsin-owned University Ridge Course. However, starting in 2025, the event will move to Wisconsin's first TPC Network course, TPC Wisconsin. The new venue is expected to enhance the tournament's success and provide a premier golf experience for players and fans. The TPC Wisconsin golf course is currently undergoing renovations to upgrade the fairways, greens, turf, clubhouse, and practice facilities, as well as the development of a golf learning center.
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Frequently asked questions
The American Family Insurance Championship, also known as the AmFam Championship or AmFam Champ, is a premier annual PGA TOUR Champions tournament and community celebration in Madison, Wisconsin. The tournament brings together 76 of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions.
The AmFam Championship is typically held in June. The 2023 tournament took place from June 3 to June 11 at University Ridge in Madison, Wisconsin. Starting in 2025, the tournament will move to TPC Wisconsin, Wisconsin's first TPC Network course.
Recent winners of the AmFam Championship include Steve Stricker (2023), Thongchai Jaidee (2022), Jerry Kelly (2021), Jerry Kelly (2020), Scott McCarron (2018), and Fred Couples (2017).




































