Jackson Reid
Srixon, a subsidiary of Sumitomo Rubber Industries Ltd., is a sports equipment brand that focuses on golf. In 2007, Srixon's parent company, SRI Sports Limited, acquired Cleveland Golf, a North American golf club manufacturer. Since then, Srixon and Cleveland Golf have been closely associated, with Srixon Tour players using Cleveland wedges. Both brands have a strong presence in professional golf and are endorsed by top players such as Keegan Bradley, Brooks Koepka, and Hideki Matsuyama. In 2022, Srixon and Cleveland Golf, along with the XXIO brand, were aligned under 'Dunlop Sports Americas' to showcase the global scope of the Dunlop business.
| Characteristics | Values |
|---|---|
| Srixon's parent company | SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd. |
| Srixon's focus | Golf equipment, including clubs, balls, and accessories |
| Srixon's golf ball patents | Over 500 worldwide |
| Srixon's acquisition of Cleveland Golf | October 2007 |
| Srixon's and Cleveland Golf's current business name | Dunlop Sports Americas |
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What You'll Learn
- Srixon is owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries
- Srixon and Cleveland Golf are now affiliated with Dunlop Sports Americas
- Srixon has a global presence in the golf equipment industry
- Cleveland Golf was purchased by SRI Sports in 2007
- Srixon has endorsement deals with many professional golfers
Srixon is owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries
Srixon is a sports equipment brand that focuses on golf equipment. It is owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd. SRI Sports Limited is the subsidiary of Sumitomo that specializes in sports equipment, with a focus on tennis and golf.
Sumitomo Rubber Industries is a global tire and rubber company based in Japan. It is part of the Sumitomo Group, which has its origins in 1909 when the group made an investment in Dunlop Japan, the newly formed Japanese subsidiary of the British company Dunlop Rubber. Sumitomo Rubber Industries manufactures and sells tires under the Dunlop brand name in many countries, including Japan, and sports goods in Japan, Taiwan, and South Korea. The company also manufactures and sells sports equipment under the Dunlop Sport brand.
SRI Sports Limited owns several brands, including Srixon, XXIO, and Cleveland Golf. Srixon produces tennis balls, golf balls, golf clubs, and a full range of golfing accessories. It holds the largest number of patents for golf balls worldwide and has endorsement deals with many professional golfers, including Keegan Bradley, Ernie Els, and Brooks Koepka.
Cleveland Golf, acquired by SRI Sports in October 2007, also manufactures a full range of golf equipment, including clubs, balls, and accessories. The company has endorsement deals with golfers such as Vijay Singh and Boo Weekley. Following the acquisition of Cleveland Golf, SRI Sports consolidated its operations, with Cleveland overseeing marketing and distribution in North America, Srixon in Europe and Australia, and Dunlop in Asia.
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Srixon and Cleveland Golf are now affiliated with Dunlop Sports Americas
Srixon and Cleveland Golf have been affiliated since 2007 when SRI Sports Limited, the parent company of Srixon, acquired Cleveland Golf. SRI Sports Limited is a subsidiary of Sumitomo Rubber Industries Ltd. (SRI), which also owns Dunlop Sport.
SRI has since built Cleveland Golf and Srixon Golf as its international flagship badges. Both brands have a strong presence in professional golf, with prominent players such as Hideki Matsuyama, Brooks Koepka, Keegan Bradley, and Inbee Park endorsing their products.
As of April 2022, Srixon, Cleveland Golf, and XXIO are now affiliated with Dunlop Sports Americas, with the North American sales company Roger Cleveland Golf Company, Inc. (RCGC) doing business under the Dunlop Sports Americas name. This strategic alliance aims to showcase the global scope and breadth of the Dunlop brand, leveraging its existing awareness and strength in the market.
The Dunlop logo will start to appear on tour, including on the headwear of defending major champion Hideki Matsuyama, while Srixon and Cleveland Golf will continue to feature prominently, with Srixon as the primary brand on staff bags and headwear. This alignment of golf and racket sports branding in North America is expected to enhance brand recognition for Dunlop as a mark of performance, quality, and innovation.
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Srixon has a global presence in the golf equipment industry
Srixon is a sports equipment brand that is owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd. The brand focuses on golf equipment, including balls, clubs, and accessories, which are distributed in all major golf markets. Srixon balls hold the largest number of patents worldwide, and the brand has previously supplied other leading manufacturers such as Dunlop Slazenger.
In October 2007, SRI Sports acquired Cleveland Golf, a leading manufacturer of custom golf clubs, equipment, and accessories. Cleveland Golf was founded in 1979 as Cleveland Classics by club designer Roger Cleveland. The company has been an industry leader in the wedge market for decades, with its 588 wedges seeing widespread play throughout the 1980s. Cleveland Golf also manufactures a full range of golf equipment, including the Launcher brand of clubs and Frontline putters.
Following the acquisition of Cleveland Golf, SRI announced in June 2008 that the operations of the two companies would be consolidated. The combined entity, Srixon/Cleveland Golf, has since maintained a strong presence in professional golf. The company has endorsement deals with prominent golfers such as Keegan Bradley, Brooks Koepka, and Hideki Matsuyama.
In 2022, Srixon/Cleveland Golf/XXIO affiliated under the new 'Dunlop Sports Americas' strategic alliance. This move aimed to showcase the global breadth and scope of the Dunlop business in North America. The Dunlop logo will feature on tour, including on the headwear of defending major champion Hideki Matsuyama. Srixon remains the primary brand on all staff bags and headwear.
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Cleveland Golf was purchased by SRI Sports in 2007
SRI Sports has a diverse business portfolio, with a global leadership position in tires, materials, industrial products, and sports. The company has a strong presence in the sports industry, particularly in golf and racket sports. The purchase of Cleveland Golf added to SRI's golf portfolio, which already included the Srixon and XXIO brands.
Cleveland Golf, founded in 1979 as Roger Cleveland Golf Company, Inc. (RCGC), is a well-known manufacturer of golf equipment, including a full range of golf clubs, such as the Launcher brand of clubs, and Frontline putters. The company has also expanded into the golf accessory space.
Following the acquisition, SRI Sports consolidated the operations of Cleveland Golf and Srixon in 2008. This move allowed for greater synergy and efficiency within the group. Srixon, known for its golf balls and clubs, complemented Cleveland Golf's product range. The combined entity benefited from shared resources, technologies, and brand recognition.
The purchase of Cleveland Golf by SRI Sports Limited in 2007 marked a significant step in the growth of the golf industry, bringing together two prominent brands under the SRI umbrella. This strategic move strengthened SRI's position in the highly competitive golf equipment market and paved the way for further innovation and expansion in the years to come.
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Srixon has endorsement deals with many professional golfers
Srixon, a subsidiary of Sumitomo Rubber Industries Ltd., has a strong presence in professional golf. The company has maintained endorsement deals with several leading professional golfers, including major champions.
Keegan Bradley, a prominent golfer, ranks 22nd on the PGA Tour for Strokes Gained: Approach. He is known for his exceptional skill in iron play, which has contributed to his success in various tournaments. Bradley's talent and endorsement of Srixon products have helped elevate the brand's reputation in the golfing world.
Another notable golfer with a Srixon endorsement deal is Brooks Koepka. Koepka's achievements and recognition in the golfing community have undoubtedly brought valuable exposure to the Srixon brand. Their association with Koepka showcases their commitment to supporting and promoting talented golfers.
Hideki Matsuyama, the defending major champion, is also part of the Srixon family. Matsuyama's headwear prominently features the Dunlop logo, showcasing the brand's presence in the golf accessory space. Matsuyama's success and visibility in the golfing world serve as a powerful endorsement for Srixon and its affiliated brands.
Inbee Park, a renowned golfer, has also chosen to partner with Srixon. Park's success and influence in the women's golf arena have undoubtedly contributed to the brand's reputation and reach within the golfing community. Srixon's endorsement deals with these talented golfers demonstrate their commitment to excellence and their recognition within the sport.
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Frequently asked questions
Yes, Srixon, which is owned by SRI Sports Limited, acquired Cleveland Golf in 2007.
SRI Sports Limited is a subsidiary of Sumitomo Rubber Industries Ltd. (SRI), which is part of the Sumitomo Group based in Japan.
Srixon and Cleveland Golf are affiliated with XXIO, and all three companies are now doing business as Dunlop Sports Americas.
Dunlop Sports Americas is a strategic alliance between Srixon, Cleveland Golf, and XXIO to showcase the global breadth and scope of the Dunlop business.
Srixon manufactures a full range of golf clubs, balls, and accessories, and holds the largest number of patents worldwide for golf ball construction.
