Nina Caldwell
Cobra Golf is a sports equipment manufacturing company based in Carlsbad, California, that focuses on golf equipment, producing a wide range of golf clubs. The company was founded in 1973 by Thomas L. Crow, the winner of the 1961 Australian amateur golf championship. In 2010, Puma AG acquired Cobra Golf, creating a powerful combination of Cobra's advanced equipment expertise with Puma Golf's athletic styling. Since the acquisition, the company has been known as Cobra Puma Golf.
| Characteristics | Values |
|---|---|
| Year Cobra Golf was founded | 1973 |
| Founder of Cobra Golf | Thomas L. Crow (Australian amateur golf champion) |
| Year Cobra was acquired by Puma | 2010 |
| Headquarters | Carlsbad, California |
| Cobra Puma Golf's commitment | Addressing slavery and human trafficking in their supply chain |
| Cobra Puma Golf's focus | Delivering high-performing products for golfers of all abilities |
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What You'll Learn
Cobra Golf was founded in 1973 by Thomas Crow
Cobra Golf was founded in 1973 by Thomas L. Crow, an Australian amateur golf champion. Crow was inspired by the idea that golfers in the United States often bought clubs on a whim, hoping to improve their game. Based in Carlsbad, California, Cobra Golf produced one of the first utility clubs, the "Baffler", introduced in 1980, long before such clubs became popular. The Baffler was a state-of-the-art club that could be hit from a wide variety of lies thanks to its unique railed sole design. The club gained notoriety and revolutionized golf, appearing in the bags of big-name golfers like Gene Littler.
Cobra Golf was dedicated to the average golfer, especially ladies and seniors, and became the first US club manufacturer to sell stock graphite-shafted woods and irons, known for being lighter clubs. Within five years, Cobra Golf was selling about $4.5 million worth of clubs annually. In 1994, Cobra's King Cobra oversized irons became the best-selling irons in golf, making the company synonymous with oversized irons.
In 1996, Cobra was acquired by American Brands Inc. (later known as Fortune Brands) and was grouped under the Acushnet Company umbrella. In 2010, Cobra was sold by Acushnet and purchased by Puma AG, forming the new company COBRA-PUMA GOLF.
Thomas Crow passed away in 2020 at the age of 88. Bob Philion, president of Puma North America and Cobra Puma Golf, remembered Crow's impact on the game and his passion for innovation, stating: "He was truly the original King Cobra."
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Puma acquired Cobra Golf in 2010
Puma SE acquired Cobra Golf in 2010, creating a powerful combination of Cobra's advanced equipment expertise and Puma Golf's athletic styling. The acquisition brought together Cobra's innovative, game-changing golf equipment with Puma's industry-leading, fashion-forward apparel.
Cobra Golf, founded in 1973 by Australian amateur golf champion Thomas Crow, had established itself as a leading manufacturer of golf equipment, known for its dedication to the average golfer, particularly ladies and seniors. Cobra was one of the first companies to produce utility clubs, introducing the "Baffler" in 1980, which revolutionised how golfers played long approach shots.
Puma, on the other hand, was founded in 2005 and quickly excelled in the sports and lifestyle market by fusing technology with fashion-forward apparel. The company's athletic endorsements and partnerships played a crucial role in its rise, with popular players such as Rickie Fowler, Lexi Thompson, and Bryson DeChambeau representing the brand.
The acquisition of Cobra Golf by Puma in 2010 strengthened Puma's position in the golf industry and reinforced its commitment to sports performance. It allowed Puma to leverage Cobra's heritage of innovation and expand its golf equipment offerings.
Following the acquisition, the combined entity, COBRA PUMA Golf, continued to focus on delivering high-performing and innovative products for golfers of all abilities, maintaining its position as one of the most actively innovative companies in the golf industry. COBRA PUMA Golf has also demonstrated its commitment to social responsibility by addressing issues such as slavery and human trafficking within its supply chain.
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Cobra Puma Golf is committed to anti-slavery practices
Cobra Puma Golf's Code of Conduct is comprehensive and covers a range of issues to ensure ethical practices. The company audits all factories that manufacture its products to ensure compliance with its Code of Conduct and relevant national and local laws, including those related to anti-slavery and human trafficking. This commitment to ethical practices is a key part of Cobra Puma Golf's operations, and they actively work to address any instances of non-compliance.
The company's Safe audit process is a crucial tool in ensuring that Cobra Puma Golf's standards are met. During these audits, workers are interviewed about their experiences, including how they obtained their jobs and whether they had to pay any fees. This process helps to identify any potential issues related to human trafficking and forced labour. Additionally, the Fair Labor Association (FLA) conducts unannounced compliance audits of Cobra Puma Golf's factories, focusing on remediating areas of failure and addressing root causes.
Cobra Puma Golf also acknowledges the varying risks associated with each country where its materials and goods are sourced and produced. This awareness is reflected in their commitment to strengthening workplace standards and policies for manufacturers to ensure that their supply chain is free from slavery and human trafficking. The company actively works towards expanding its standards and taking measures to address these issues in its immediate supply chain and beyond.
Cobra Puma Golf's dedication to anti-slavery practices is evident through its compliance with the California Transparency in Supply Chains Act and its proactive approach to monitoring and addressing potential issues. The company's commitment to ethical practices is a key priority, and they strive to maintain the highest standards for their workers' well-being and rights.
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Cobra Golf is known for its innovation and performance
Cobra Golf, currently a subsidiary of Puma, is a sports equipment manufacturing company based in Carlsbad, California. Cobra Golf was founded in 1973 by Thomas L. Crow, winner of the 1961 Australian Amateur Golf Championship. Cobra Golf is known for its innovation and performance in the golf equipment industry.
Cobra Golf has a history of introducing innovative products, such as the Baffler, one of the first utility clubs introduced in 1980. In 1994, King Cobra oversized irons became the best-selling irons in golf, making Cobra synonymous with oversized irons. In 1999, Cobra introduced the Dista golf balls, which were designed to maximize distance for players with multiple swing speeds. Cobra was also the first U.S. club manufacturer to sell stock graphite-shafted woods and irons, which are known for being lighter clubs.
Cobra Golf has continued to innovate under the Puma brand. For example, the LTD driver emphasized optimized mass properties and featured a "`Spaceport` on the sole", showcasing the technological advancements of the club. Cobra Golf was also the first major manufacturer to integrate Arccos sensors into their clubs, allowing golfers to track their on-course performance.
In addition to its innovation, Cobra Golf is also known for its performance. Cobra drivers ranked No. 1 in Overall Driver Satisfaction Ratings in 2003 and 2004, according to Darrell Survey U.S. Consumer Research. Cobra Golf has also partnered with the PGA Tour's Honda Classic and Flying Tee, a golf driving range and simulation venue, to provide official equipment and apparel.
Cobra Golf's commitment to innovation and performance has made it a leading brand in the golf equipment industry.
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Cobra Puma Golf is well-represented on the LPGA and other women's tours
Cobra Puma Golf is a sports equipment manufacturing company based in Carlsbad, California. It was founded in 1973 by Thomas L. Crow, the winner of the 1961 Australian amateur golf championship. Cobra Golf was acquired by Puma SE in 2010, creating a powerful combination of Cobra's advanced equipment expertise and Puma Golf's athletic styling.
In addition to its female golfers, Cobra Puma Golf also has a number of male brand ambassadors, including Rickie Fowler, Max Homa, Viktor Hovland, Gary Woodland, Jesper Svensson, Jason Dufner, Justin Suh, Danny Willett, and Angel Hidalgo. The company is committed to delivering high-performing products for golfers of all abilities and promoting game enjoyment for golfers of all styles and attitudes. Cobra Puma Golf's focus on innovation, technology, and compelling design with superior performance has driven its position in the global golf marketplace.
Cobra Puma Golf has a history of innovative performance products, including being one of the first to introduce a utility club, the "Baffler", in 1980. The company was also the first US-based equipment manufacturer to offer graphite shafts as standard choices in irons and woods in 1985. Cobra Puma Golf continues to innovate with products like the first fully CNC-milled driver face, Smart Golf Clubs with embedded shot-tracking technology, and ONE Length irons.
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Frequently asked questions
Yes, Cobra Golf is a subsidiary of Puma.
Puma acquired Cobra Golf in 2010.
Cobra Puma Golf is known for its focus on performance and style, evident in products ranging from hi-top golf shoes to Tour-proven equipment. They are also known for their groundbreaking approaches to equipment design, including the first fully CNC-milled driver face and Smart Golf Clubs with embedded shot-tracking technology.
Cobra Golf was founded in 1973 by Thomas L. Crow (also known as Thomas Crow), the winner of the 1961 Australian amateur golf championship. Cobra produced one of the first utility clubs, the "Baffler", in 1980, before such clubs became popular. The company was dedicated to creating golf equipment for the average golfer, including ladies and seniors.
Cobra Puma Golf is committed to delivering innovative and performance-oriented products with an inclusive, stylish, and fun attitude. They aim to help golfers of all skill levels enjoy the game and improve their technique while having fun on the course.
