Nina Caldwell
TaylorMade is an American sports equipment manufacturing company based in Carlsbad, California. It was founded in 1979 by Gary Adams, who took out a $24,000 loan on his house to create the world's first stainless steel metalwood. The company focuses on the golf equipment market, producing golf clubs, balls, and clothing. TaylorMade has endorsement deals with many professional golfers, including Tiger Woods, Rory McIlroy, and Scottie Scheffler. The company has changed ownership several times, and as of 2021, it is owned by Centroid Investment Partners, with a continued focus on delivering premium, high-performance golf gear.
| Characteristics | Values |
|---|---|
| Type of company | American sports equipment manufacturing company |
| Focus | Golf equipment market |
| Products | Golf clubs, balls, clothing, accessories |
| Headquarters | Carlsbad, California, United States |
| Founded | 1979 |
| Founder | Gary Adams |
| Initial product | 12-degree loft metalwood |
| Current owner | Centroid Investment Partners |
| Past owners | KPS Capital Partners, Adidas, Salomon S.A. |
| Endorsement deals | Tiger Woods, Rory McIlroy, Scottie Scheffler, Collin Morikawa, Tommy Fleetwood, Nelly Korda, Brooke Henderson, Charley Hull, Kai Trump, Rickie Fowler |
| Recent innovations | Qi35 fairway wood, Stealth 2 Carbonwood™ Drivers, TP5/TP5x Golf Balls, P-Series irons, Spider putters, Designer Series, MG Proto Wedges |
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What You'll Learn
TaylorMade's history
TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California. The company was founded in 1979 by Gary Adams, a golf equipment salesman who took out a $24,000 loan on his house and rented a 6,000-square-foot building in McHenry, Illinois. TaylorMade's initial product was a 12-degree driver cast of stainless steel, which was unique in its steel construction. This metalwood offered greater forgiveness on mis-hits and a lower centre of gravity, making it easier to launch the ball into the air.
In 1984, TaylorMade was acquired by Salomon S.A., which was then bought by Adidas in 1997. Under Adidas, TaylorMade focused on taking over the driver market, and by 2005, it had become the top driver in golf. During this time, TaylorMade continued to innovate, releasing industry-leading products such as the Stealth 2 Carbonwood™ Drivers, TP5/TP5x Golf Balls, and P·Series irons.
In 2017, TaylorMade was sold to KPS Capital Partners for $425 million. Days after the deal, TaylorMade parted ways with Sergio García, who had been with the brand for 15 years. In 2022, it was announced that KPS had hired Morgan Stanley to sell TaylorMade, now valued at around $2 billion. Later that year, TaylorMade partnered with Tiger Woods to launch the golfer's apparel line, Sun Day Red. As of 2024, TaylorMade is owned by Centroid Investment Partners, a Korean private equity firm.
Throughout its history, TaylorMade has maintained endorsement deals with many professional golfers, including Tiger Woods, Rory McIlroy, Scottie Scheffler, and Collin Morikawa. The company's commitment to innovation and performance has made it one of the top names in golf, with a comprehensive product line spanning clubs, golf balls, and accessories.
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TaylorMade's ownership
TaylorMade, the golf company, has changed ownership several times since its inception in 1979. The company was independently owned until 1984 when it was acquired by Salomon S.A. This union was strategically compatible for both companies as it allowed Salomon to diversify into the "three-season" market and TaylorMade to benefit from Salomon's worldwide resources. In 1997, Adidas bought Salomon, and with that, TaylorMade came under the ownership of Adidas. This change in ownership redirected the image and focus of TaylorMade towards taking over the driver market, which it successfully achieved in 2005.
In 2017, Adidas sold TaylorMade to KPS Capital Partners for US$425 million. This marked a new chapter for the company, and in the same year, it was announced that Tiger Woods and Rory McIlroy had signed with TaylorMade. However, days after the deal was completed, TaylorMade parted ways with Sergio García, who had been with the brand for 15 years. In 2022, KPS hired Morgan Stanley to run a sale of TaylorMade, and on May 11, 2022, Centroid Investment Partners, a Korean private equity firm, signed an agreement to purchase TaylorMade for an estimated US$2 billion.
Under Centroid Investment Partners' ownership since 2021, TaylorMade has continued to invest in research and development while expanding its market presence globally. The company has maintained its commitment to delivering premium, high-performance golf gear for athletes and amateurs, as stated by its CEO, David Abeles. TaylorMade's current ownership by Centroid Investment Partners marks a new phase in the company's history, with a focus on innovation and expansion in the golf industry.
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TaylorMade's products
TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California. The company focuses on the golf equipment market, producing golf clubs, balls, and clothing. TaylorMade's initial success came with the innovation of metal drivers, which debuted in 1979 and have since dominated the golf market.
The company's product line includes clubs, golf balls, and accessories. TaylorMade's clubs include drivers, fairways, rescues, irons, wedges, and putters. Their irons, such as the P790, P770, and Qi series, are designed to give players confidence and control, with a larger sweet spot and increased blade length. The company also offers golf balls such as the TP5/TP5x Golf Balls and Tour Response Stripe golf balls, which feature visual technology.
TaylorMade has a strong presence among Tour professionals, with a roster including Tiger Woods, Rory McIlroy, Scottie Scheffler, Collin Morikawa, and Nelly Korda, among others. These players trust the brand's superior equipment, which is known for its performance and innovation.
In addition to its standard product line, TaylorMade also offers customisation options and digital experiences such as the MyTaylorMade+ app. The company is committed to research and development, continuously innovating its club technology and expanding its market presence globally.
Some of TaylorMade's new releases for 2025 include the P·790 irons, featuring a new steel alloy for a faster, thinner face, and the R7 Quad Mini Driver, paying homage to the original R7 driver that captured over 30 wins worldwide. The company also released the Spider ZT putters, the top-selling individual model in the game, and the MG Proto Wedges, previously exclusive to tour pros but now available in a small-batch release.
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TaylorMade's endorsements
TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California. The company focuses on the golf equipment market, producing golf clubs, balls, and clothing. TaylorMade has endorsement deals with many professional golfers, including past world number ones such as Tiger Woods, Rory McIlroy, and Scottie Scheffler.
In 2017, it was announced that Tiger Woods and Rory McIlroy had signed with TaylorMade after Nike's golf division closed. Woods' new partnership with TaylorMade ended his $500 million endorsement deal with Nike. Woods appears to be a co-owner of the new venture, something he never achieved with Nike. Several reports say Woods never owned equity in Nike or the Woods brands.
Many companies have offered partial ownership as part of deals with megastar athletes in recent years. This includes the two-time major golf champion Jon Rahm, who signed a new contract with the Topgolf Callaway brand, which includes equity in the company. The list of Nike athletes who have been on Woods' level over the past 30 years is short and includes Michael Jordan, Serena Williams, and LeBron James.
Most contracted TaylorMade players have the majority, if not all, of their playing equipment supplied by the company, including Collin Morikawa, Tommy Fleetwood, Nelly Korda, Brooke Henderson, Charley Hull, and Kai Trump.
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TaylorMade's future plans
TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California. The company focuses on the golf equipment market, producing golf clubs, balls, and clothing.
TaylorMade's commitment to developing groundbreaking technologies remains a key part of its strategy. This includes continued innovation in club technology and performance, such as the recent release of the fifth generation of TaylorMade's players-distance P·790 irons, which boast a new steel alloy for the face, delivering more rebound at impact.
The company also plans to expand its presence in the lifestyle segment of the golf market. This includes strategic partnerships and brand extensions, such as the launch of golfer Tiger Woods' apparel line, Sun Day Red.
TaylorMade also continues to maintain and develop its strong relationships with professional golfers. The company has endorsement deals with many leading tour golfers, including Tiger Woods, Rory McIlroy, and Scottie Scheffler. These relationships allow TaylorMade to remain at the forefront of the golf industry, as it works closely with top players to develop and improve its products.
Additionally, TaylorMade plans to further enhance its comprehensive product line, spanning clubs, golf balls, and accessories, ensuring it caters to golfers of all skill levels, from beginners to Tour professionals.
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Frequently asked questions
TaylorMade is an American sports equipment manufacturing company specialising in golf equipment and clothing.
TaylorMade was founded in 1979 by Gary Adams, a golf equipment salesman who took out a $24,000 loan on his house to rent a building in Illinois and create the world's first stainless steel metalwood. The company was independently owned until 1984 when it was acquired by Salomon S.A. In 1997, Adidas bought Salomon and redirected TaylorMade's focus to the driver market. In 2017, Adidas sold TaylorMade to KPS Capital Partners for $425 million. As of 2021, TaylorMade has been owned by Korean private equity firm Centroid Investment Partners.
TaylorMade offers a range of golf equipment, including clubs, drivers, fairways, irons, wedges, putters, and balls. They also produce golf clothing and accessories. TaylorMade has a history of innovative industry-leading products and is known for its commitment to performance and quality.
TaylorMade maintains endorsement deals with many professional golfers, including Tiger Woods, Rory McIlroy, Scottie Scheffler, Collin Morikawa, Tommy Fleetwood, and Nelly Korda, among others.
