
The PGA Show, previously known as the PGA Merchandise Show, is an annual event that took place in Orlando, Florida, from Tuesday 21st to Friday 24th January 2025. The event is the longest-running and largest global gathering for the business of golf, with hundreds of exhibitors and thousands of attendees. It is a trade-only event, not open to the public, where golf professionals can learn about the latest trends in equipment, technology, apparel, and accessories, as well as network and develop their careers.
| Characteristics | Values |
|---|---|
| Dates | 21-24 January 2025 |
| Location | Orlando, Florida |
| Organisers | Reed Exhibitions (RX) and the PGA of America |
| Attendees | Golf professionals, industry leaders, exhibitors, attendees, partners, and event colleagues |
| Activities | Demo Day, Fashion Show, PGA Show Winter Jam, networking, educational sessions, exhibitions, content creation, live music |
| Purpose | Source and test latest innovations, learn business solutions, develop skills and connections, create value for facilities, build individual business, drive growth of the sport |
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What You'll Learn
- The PGA Show will take place in Orlando, Florida, from 21-24 January 2025
- The event is a trade-only gathering, not open to the public
- Demo Day will include sessions at the Orange County National Golf Center
- PGA Show Exhibits will showcase the latest products in apparel, technology, and equipment
- The event will feature an evening of music and celebration with a live performance from a renowned artist

The PGA Show will take place in Orlando, Florida, from 21-24 January 2025
The PGA Show, the largest annual gathering for the business of golf, will take place in Orlando, Florida, from 21-24 January 2025. Organised by Reed Exhibitions (RX) and the PGA of America, the event is expected to attract hundreds of exhibitors and thousands of attendees.
The PGA Show is a trade-only event, not open to the public, and is designed to showcase the latest innovations in the golf industry. It provides an opportunity for golf professionals and industry leaders to come together and form a dynamic international community. The event will feature a range of activities, including Demo Day, the Fashion Show, and the PGA Show Winter Jam.
Demo Day will take place on Tuesday, 21 January, at the Orange County National Golf Center. It will include sessions at Tee #3 and exhibits at the Orange County Convention Center. Demo Day is typically open to PGA and LPGA Professionals and Editorial Media in the morning, with all registered golf industry professionals welcome to attend from 9:00 AM due to potential inclement weather.
The PGA Show Exhibits will be open from Wednesday, 22 January, to Friday, 24 January, at the Orange County Convention Center. These exhibits will showcase the latest products and innovations in apparel, technology, equipment, training aids, and travel. The PGA Show is the perfect place for golf professionals and buyers to discover what's new and exciting in the industry and network with other professionals.
In addition to the exhibits, the PGA Show will feature educational sessions and conferences, providing valuable insights and tools for golf industry professionals. These sessions will cover a range of topics, including business, golf operations, teaching, coaching, and retail. The PGA Show is also a great opportunity for professionals to grow their knowledge, improve their facilities, and stay up-to-date with the latest innovations and trends in the golf industry.
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The event is a trade-only gathering, not open to the public
The PGA Show, previously known as the PGA Merchandise Show, is a trade-only event that is not open to the public. It is the longest-running and largest annual global gathering for the business of golf. Organised by Reed Exhibitions (RX) and the PGA of America, the event brings together PGA of America Golf Professionals and industry leaders to form a dynamic international community.
The event offers a platform for professionals to source and test the latest innovations in golf, learn proven business solutions, develop skills and network with peers. It is an opportunity for golf industry professionals to expand their knowledge, enhance their facilities, and stay updated with the latest trends and insights.
The PGA Show typically includes Demo Day, the Fashion Show, the PGA Show Winter Jam, and various educational sessions. Demo Day allows attendees to test the latest products and innovations in the golf industry, with exhibitors showcasing interactive displays of apparel, accessories, technology, equipment, and training aids. The PGA Education Show and PGA Show Exhibits are also key components of the event, providing valuable educational content and showcasing the newest developments in the industry.
The 2025 PGA Show will take place in Orlando, Florida, from January 21 to 24. It promises to be an inclusive event, celebrating diversity and creating a rich collective experience. With hundreds of exhibitors and thousands of attendees expected, the PGA Show is the ultimate golf experience for professionals and buyers in the industry.
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Demo Day will include sessions at the Orange County National Golf Center
The PGA Show, the largest annual global summit for the business of golf, will take place in Orlando, Florida, from January 21 to January 24, 2025. The event, which is organized by Reed Exhibitions (RX) and the PGA of America, is a trade-only gathering not open to the public.
The PGA Show Demo Day is an opportunity for golf industry professionals to test the latest innovations in golf equipment, technology, apparel, and accessories. It is also a chance for professionals to network and develop their skills and connections to further their careers. The event will feature exhibits from hundreds of exhibitors, showcasing the latest products and trends in the golf industry.
Attendees can also look forward to other events and activities at the PGA Show, such as the Fashion Show, the PGA Show Winter Jam, and the Education Conference. The Education Conference will feature sessions led by influential national-level experts from the world of business, golf operations, teaching, and coaching, as well as retail. These sessions will provide valuable insights and tools to help golf industry professionals stay up-to-date with current innovations and emerging trends.
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PGA Show Exhibits will showcase the latest products in apparel, technology, and equipment
The PGA Show is the longest-running and largest global gathering for the business of golf. Organised by Reed Exhibitions (RX) and the PGA of America, the event sees PGA of America Golf Professionals and industry leaders unite to form a dynamic international community. The PGA Show is an opportunity to source and test the latest innovations, learn proven business solutions, develop skills and connections, and drive the continued growth of the sport.
The 2025 PGA Show will take place in Orlando from 21-24 January. The event is trade-only and not open to the public. The PGA Show will feature product launches and exhibits by more than 1,000 golf companies and brands. Exhibitors will showcase the latest products in apparel, technology, and equipment.
PGA Show Week begins with Demo Day on 21 January at the Orange County National Golf Center. This is the world's largest outdoor professional Demo Day, where the latest innovations from top equipment and technology brands can be field-tested. The Show Floor features a 44-hitting bay Equipment Test Center, where attendees can test the latest golf equipment and technology first-hand.
Top apparel and accessory brands will also unveil their newest collections in a high-energy runway Fashion Show during the PGA Show Welcome Reception. The Fashion Show is one of several events designed to excite, inspire, and engage attendees, taking the experience far beyond a typical trade show.
The PGA Show Insider is a quarterly newsletter that keeps subscribers up to date on all that is new in golf retail.
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The event will feature an evening of music and celebration with a live performance from a renowned artist
The PGA Show, the longest-running and largest annual global gathering for the business of golf, is returning to Orlando, Florida, from 21 to 24 January 2025. The event, organised by Reed Exhibitions (RX) and the PGA of America, is not open to the public.
The event will feature an unforgettable evening of music, community, and celebration with a live performance from a renowned artist, offering attendees the perfect opportunity to unwind and connect after a productive day of business. While the artist's name has not yet been announced, the event promises to be an exciting opportunity for all attendees.
The PGA Show is the ultimate golf experience for professionals and buyers, with hundreds of exhibitors and thousands of attendees. It is the perfect place to discover the latest trends and innovations in equipment, technology, apparel, and accessories. The event also offers educational sessions, expert leadership, and networking opportunities, making it a great platform for golf industry professionals to enhance their knowledge and grow their connections.
The 2025 PGA Show will include Demo Day, the Fashion Show, and the PGA Show Winter Jam. Demo Day will take place on 21 January at the Orange County National Golf Center, with sessions at Tee #3 and the Orange County Convention Center. The PGA Show Exhibits will be open from 22 to 24 January at the Orange County Convention Center, where attendees can explore over 1000 brands showcasing interactive exhibits.
The evening celebration with live music will be a highlight of the PGA Show, providing a unique experience for attendees to relax, socialise, and celebrate their passion for the sport in a dynamic and inclusive environment.
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Frequently asked questions
The PGA Show will take place from 20-23 January 2026.
The 2026 PGA Show will be held at the Orange County National Golf Center and Orange County Convention Center (OCCC) in Orlando, Florida.
The PGA Show is a trade-only event that is not open to the public.











































