Miles Bennett
The Amex Golf Tournament, also known as The American Express, is an annual golf tournament held in January at PGA West in California. The tournament offers a unique experience for fans, with various venues and fan decks located around the course, providing spectacular views of the action. American Express Card Members can purchase tickets at a discount and enjoy exclusive benefits, such as the Champions Club, which offers breakfast, lunch, snacks, and an all-day full bar. The tournament also provides complimentary tickets to military members and first responders, showcasing American Express's commitment to giving back to those who serve. In addition to the tournament, American Express offers its card members exclusive golf experiences, including lessons at various courses worldwide and VIP golf tours.
| Characteristics | Values |
|---|---|
| Name | The American Express Golf Tournament |
| Location | PGA West |
| Dates | 16th-19th January |
| Tickets | Champions Club, General Admission, Clubhouse, Premium Club, and Veteran/First Responder |
| Venues | The Turn, Fan Deck, Beers For Birdies, 18th Tee Terrace, The Lookout, Michelob Ultra Beers Fore Birdies, Corona Par-Tee Lounge |
| Accessibility | Accessible routes for guests with mobility disabilities, accessibility wristbands, First Aid locations, special dietary options |
| Golf Lessons | Available at 14 courses across 11 cities |
| Golf Packages | The American Express Golf Tour Package includes accommodation, tickets to the U.S. Open, participation in a 3-day golf tournament, and a celebratory dinner |
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The Amex Golf Tournament
The American Express Golf Tournament, also known as The Amex Golf Tournament, is an annual event that has been taking place since 1960. The tournament is hosted by the American Express organization, which strives to provide funding for health and wellness, youth sports, family support, education, and homelessness initiatives through its Impact Through Golf programme. Since its inception, the tournament has generated over $66 million for non-profit organizations in the Coachella Valley.
The 2024 edition of the tournament took place from January 16 to January 19 at the PGA WEST in La Quinta, California, USA. The tournament grounds were accessible to ticket holders, who could also enjoy various amenities and exclusive access to certain areas. For instance, the Champions Club ticket granted access to a private, climate-controlled venue on the 18th Green of the Stadium Course, along with hosted meals and an open bar. Additionally, all ticket holders could access public fan venues like the Fan Deck, Beers For Birdies, and the 18th Tee Terrace. Friday and Saturday tickets also included access to concerts on January 17 and 18.
The American Express Golf Tournament offers complimentary tickets to Active Duty, Reserve, Retired, and Veteran military personnel, as well as first responders. This initiative ensures that those who serve their communities and nations can enjoy the excitement of the tournament. American Express Card Members are also eligible for exclusive benefits, including a 20% discount on select ticket categories and the opportunity to purchase the American Express Golf Tour Package, which includes accommodations, tournament tickets, and participation in a special golf tournament for Card Members.
The tournament features a range of courses, including the Pete Dye Stadium Course, La Quinta Country Club, and the Nicklaus Tournament Course. It attracts top golfers from around the world and offers a substantial prize purse, with the 2024 edition boasting a purse of $8,400,000. The tournament is a prestigious event on the PGA Tour, showcasing the best of golf while also contributing to charitable causes through the Impact Through Golf programme.
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Tickets and pricing
The American Express Golf Tournament is an annual event featuring many of the top PGA Tour stars. The 66th edition of the tournament will be held from January 16 to January 19, 2025, at three Coachella Valley courses – the Pete Dye Stadium Course and the Jack Nicklaus Tournament Course at PGA West, and La Quinta Country Club.
The American Express Golf Tournament offers a range of ticket options to cater to different preferences and budgets. Here is a breakdown of the tickets and their respective pricing:
General Admission:
The General Admission ticket provides daily access to tournament grounds at all three courses: the Stadium Course, Nicklaus Course at PGA WEST, and La Quinta Country Club. Ticket holders can enjoy access to all public fan venues, including The Turn, Fan Deck, and Beers For Birdies. The weekly General Admission ticket also includes access to the concert venue at the PGA WEST Driving Range on Friday and Saturday.
Pricing for General Admission tickets varies depending on the day:
- Thursday: $70
- Friday or Saturday (including the concert): $114
- Sunday (final round): $85
Clubhouse Ticket:
The Clubhouse ticket grants access to the PGA WEST Stadium Clubhouse, where food and beverages are available for purchase. Similar to the General Admission ticket, the Clubhouse ticket provides grounds access to all three courses (PGA WEST, Nicklaus Course, and La Quinta Country Club). Holders of this ticket also have access to all public fan venues, including The Turn, Fan Deck, and Beers Fore Birdies. Additionally, it includes access to the General Admission section of the concert venue on Friday and Saturday.
The Clubhouse ticket pricing differs by day:
- Thursday or Sunday: $135
- Friday or Saturday: $165
Premium Club Ticket:
The Premium Club ticket offers access to all public fan venues, including The Turn, Fan Deck, and Beers For Birdies. It also includes the General Admission section of the concerts on Friday and Saturday.
Champions Club Ticket:
The Champions Club ticket provides daily admission to the tournament grounds from January 16 to 19. It also grants access to a private, climate-controlled venue on the 18th Green of the Stadium Course at PGA WEST. The Champions Club includes hosted breakfast, lunch, snacks, and an open bar throughout the day. This ticket option also provides access to all public fan venues and an upgraded VIP concert area on Friday and Saturday, with complimentary drinks. Daily preferred parking is included with the purchase of this ticket.
Military and First Responder Tickets:
The American Express Golf Tournament offers complimentary tickets to Active Duty, Reserve, Retired, and Veteran military members, as well as first responders. These tickets include admission to tournament grounds, the Patriots Outpost, and access to all public fan venues for the week.
American Express Card Member Discount:
American Express Card Members receive a 20% discount on the purchase of General Admission, Clubhouse, Premium Club, and Champions Club tickets when they pay with their American Express Card. This discount brings the starting price of daily grounds tickets down to $56.
Additional Information:
Daily parking for the tournament is available for $20, and shuttle buses will be provided for the convenience of spectators.
For those seeking a more exclusive experience, the American Express Golf Tour Package is also available. This package includes accommodations, tickets to the U.S. Open, participation in an American Express VIP Golf Tour, and a celebratory dinner.
Please note that ticket prices may vary, and it is recommended to refer to the official ticketing website for the most up-to-date information on pricing and availability.
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Fan experience
The American Express Golf Tournament is an event that strives to provide funding to organisations supporting health and wellness, youth sports, family support, education, and homelessness. The tournament offers a variety of fan experiences, including:
The Turn
Located between the 1st tee and 9th green of the Stadium Course, "The Turn" is a fan zone that offers a range of amenities. Fans can enjoy elevated viewing of multiple holes, a large LED screen to catch the action, photo opportunities, giveaways, and ample seating.
Beers for Birdies
A fan-favourite venue, Beers for Birdies, offers a unique experience where fans can cheer on the pros. Every time a professional golfer birdies, beers are discounted, adding to the excitement and providing a great reason to celebrate.
18th Tee Terrace
Fans can relax and watch the world's top golfers tee off on their final hole of the Championship course at the 18th Tee Terrace. This venue offers a thrilling conclusion to the tournament, providing stunning views and an opportunity to witness the skills of the game's elite players up close.
Fan Deck
The Fan Deck is another public fan venue that offers a unique perspective of the tournament. It provides fans with a chance to experience the excitement of the game from a different viewpoint, socialise, and perhaps catch some memorable shots.
American Express Card Members can take advantage of exclusive benefits at the tournament, such as discounted tickets, access to Card Member Lounges, and presale tickets. The American Express Golf Tournament promises an immersive and engaging experience for fans, with opportunities to enjoy the sport, interact with other enthusiasts, and create lasting memories.
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Accessibility
The Amex Golf Tournament, or The American Express, strives to be accessible to all guests with disabilities. The venue is navigable for guests with mobility disabilities, with accessible routes throughout the venue, including parking, entrances, stages, viewing areas, vendors, and other activity areas.
Guests with accessibility needs are encouraged to visit the Accessibility Services Hub, conveniently located near the shuttle drop just inside the main entrance. Here, guests can learn about accessibility services, receive answers to their questions, and obtain an accessibility wristband, which is free of charge and grants access to any required services. The wristband is valid for the duration of the festival and must not be removed.
The event is held on a golf course made up of natural terrain, and guests must navigate the grounds between stages independently or with a companion, as transportation is not provided. Guests with specific accessibility-related inquiries that are not answered on the website are invited to email the organizers, who welcome and encourage feedback and suggestions.
The tournament also offers complimentary tickets to Active Duty, Reserve, Retired, and Veteran military members and first responders for the week. These tickets include admission to the tournament grounds, exclusive access to the Patriots Outpost, and access to all public fan venues.
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Golf lessons
The American Express Platinum Card provides cardholders with access to golf lessons at select courses. These lessons are available at 14 courses across 11 cities, and cardholders can enjoy complimentary access and a green fee waiver at 50+ international golf courses worldwide. To book a lesson, cardholders can use the Amex Experiences App for domestic bookings, while international bookings can be made through American Express Platinum Travel & Lifestyle Services.
Centurion cardholders also have access to complimentary golf lessons from top instructors at select Centurion Access courses and Fine Hotels & Resorts properties. In addition, they can utilise the Centurion Concierge service to arrange golf lessons and make other golf-related arrangements, such as booking tee times and accessing exclusive golf events. The Centurion card provides access to over 180 elite golf courses worldwide, including iconic destinations like Pebble Beach Golf Links and Kiawah Island Resort.
The Amex Golf Tournament is a notable event where cardholders can utilise their benefits. The tournament offers daily admission to the tournament grounds, exclusive access to venues, and complimentary tickets for military members and first responders. Additionally, cardholders can purchase tickets for the American Express Golf Tour Package, which includes accommodations, tickets to the U.S. Open, participation in a golf tournament, and a celebratory dinner.
Overall, the Amex golf lessons and experiences cater to a range of skill levels, from beginners to those seeking to perfect their swing with expert coaching. With access to prestigious courses, priority tee times, and exclusive events, Amex cardholders can elevate their golf game and enjoy luxurious golfing experiences.
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Frequently asked questions
The Amex Golf Tournament is a golfing event hosted by American Express.
The tournament is held at PGA WEST, on the Stadium Course.
The tournament takes place from January 16th-19th.
The event is open to all ticket holders, with American Express offering complimentary tickets to Active Duty, Reserve, Retired and Veteran military members and first responders.
The tournament includes access to the tournament grounds, the Patriots Outpost, and various public fan venues including the Fan Deck, Beers For Birdies, and the 18th Tee Terrace.
