Trevor Ng
Travis Mathew is a golf apparel brand founded by golfer Travis Johnson, born out of a desire to address the lack of versatility and aesthetic appeal of golfing uniforms in the early 2000s. Johnson, a golf fanatic who grew up in a golfing family in Southern California, leveraged his passion for fashion and golf to create a clothing line that embodies the principles of elegance, sexiness, and rock 'n' roll. The brand has since expanded beyond golf, bridging the gap between performance and lifestyle, and aims to become the biggest sportswear brand in the US.
| Characteristics | Values |
|---|---|
| Name | Travis Mathew |
| Founder | Travis Matthew Johnson |
| Founder's Background | Golfer, UCLA golf team member, golf enthusiast |
| Brand Identity | Elegant, sexy, rock 'n' roll |
| Brand Vision | Meet the moment, casualising golf, bridging performance and lifestyle |
| Target Audience | Golfers seeking style, comfort, and confidence |
| Products | Clothing, accessories |
| Unique Features | Unexpected details, functionality, and aesthetics |
| Growth Factors | Demand for casual golf clothing, strategic partnerships, celebrity endorsements |
| Milestones | PGA Merchandise Show, Callaway TopGolf investment, St. Andrews store |
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What You'll Learn
Travis Mathew: The Man and Brand Name
The name Travis Mathew is synonymous with golf and fashion. The brand, founded by golfer Travis Johnson, is a leading name in the golf apparel market, known for its elegant, sexy, and rock 'n' roll aesthetic. Johnson, a golf fanatic who grew up in Southern California, has been around the game his entire life. From playing against Tiger Woods at age five to pursuing a spot on the PGA Tour, Johnson's passion for golf eventually led him to create a groundbreaking golf clothing line.
The Birth of a Brand
Travis Mathew, the brand, was born out of Johnson's frustration with the lack of versatility and aesthetic appeal in traditional golfing attire. In the early 2000s, Johnson, a member of the UCLA golf team, noticed that he and his teammates would always change out of their golf clothes before going out for dinner. This sparked an idea: to create golf clothing that was not only functional but also stylish enough to wear beyond the golf course.
Johnson's hypothesis was that if you look good, you'll feel good, and if you feel good, you'll play good. With this in mind, he set out to create a clothing brand that redefined golf style, offering high-performance clothing that made golfers look and feel their best. By the summer of 2007, Johnson had built his brand, launched his first collection, and established an infrastructure to support the business.
Evolution and Expansion
The timing of Travis Mathew's entry into the market proved fortuitous, as a societal shift towards more casual golf clothing began to take place. This trend, combined with the brand's laid-back SoCal vibes, resonated with golfers across America, propelling the brand's growth. In 2017, Travis Mathew was acquired by Callaway TopGolf for $125 million, setting the stage for its expansion beyond the golf course and into the wider sportswear market.
Today, Travis Mathew continues to innovate, evolve, and disrupt the industry, solidifying its position as a trailblazer in golf clothing. With a focus on quality, comfort, and style, the brand has cultivated a loyal following, expanded its retail presence, and collaborated with celebrities and top golf courses in the USA. As it continues to strive towards becoming the biggest sportswear brand in the US, Travis Mathew remains a testament to Johnson's vision, blending fashion and function to meet the needs of golfers and fashion enthusiasts alike.
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Johnson's Golf Background
Johnsons Golf Background
Johnson grew up in a golfing family in Southern California and has been around the game all his life. At the age of five, he played a match against Tiger Woods. He went on to play golf at UCLA on a full-ride golf scholarship and later pursued a spot on the PGA Tour.
Although Johnson's days of chasing Tour status are over, he remains connected to the game through his clothing business, Travis Mathew. The brand was born out of Johnson's frustration with the lack of versatility and aesthetic appeal in traditional golfing attire. Johnson wanted to create clothing that not only performed well but also looked good, believing that if golfers felt good in their clothes, they would play better.
The Travis Mathew brand embodies the laid-back SoCal vibes, resonating with golfers across America and even expanding beyond the golf course as a lifestyle brand. Johnson's designs include unique features such as an extra pocket in the back of pants to hold a digital music player or a strip of Velcro to secure a golf glove.
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The Birth of Travis Mathew
Travis Mathew is a golf apparel brand designed for golfers by golfer Travis Johnson. Johnson grew up in a golfing family in Southern California and played golf from a young age. He went on to join the UCLA golf team and even pursued a spot on the PGA Tour. However, he eventually transitioned from the golf course to clothing design, launching the Travis Mathew brand in the early 2000s.
The idea for the brand was born out of Johnson's frustration with the lack of versatility and aesthetic appeal in traditional golfing attire. He wanted to create clothing that not only performed well but also looked good, believing that if golfers felt good in their clothes, they would play better. Johnson set out to redefine golf style, offering high-performance clothing that combined elegance, sexiness, and a rock 'n' roll attitude.
Initially, the brand faced a challenge when lawyers found a discrepancy with their original company name during the trademarking process. With only two weeks until the 2008 PGA Show, Johnson had to come up with a new name while still fitting his vision and collection design. After much deliberation, the brand "Travis Mathew" was born, taking inspiration from Johnson's name but with a slight variation in spelling.
By the summer of 2007, Johnson had built his brand, launched his first collection, and established an infrastructure to support the business. However, he soon found himself missing the outdoors and the golf course, so he stepped back from the day-to-day operations and brought in someone else to run the business. Despite this, Johnson remained involved, ensuring that the brand stayed true to its roots and his original vision.
Since its inception, Travis Mathew has experienced rapid growth and expansion. By 2017, the brand was acquired by Callaway TopGolf for $125 million, and it continues to gain recognition as a trailblazer in golf clothing. The brand has expanded beyond golf, bridging the gap between performance and lifestyle, and aims to become the biggest sportswear brand in the US.
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The Brand's Identity and Vision
Travis Mathew is a clothing brand for golfers, by a golfer. The man behind the brand is Travis Johnson, a golf fanatic who grew up in a golfing family in Southern California. Johnson played golf from a young age and went on to play for the UCLA golf team in the early 2000s. After his playing career, Johnson transitioned into the world of clothing design, launching the Travis Mathew brand in 2007.
The brand identity of Travis Mathew is rooted in the idea of combining elegance, sexiness, and a rock 'n' roll attitude. Johnson wanted to address the lack of versatility and poor aesthetics of traditional golfing uniforms, believing that if you look good and feel good, you'll play good golf. The brand aims to provide high-performance clothing that makes golfers look and feel their best, both on and off the course. This unique balance of style and functionality has helped casualize golf, making it more accessible and appealing to a wider audience.
The vision of the Travis Mathew brand is to become the biggest sportswear brand in the US and a $1 billion brand. To achieve this, the brand has strategically placed itself in the retail environments of top golf courses in the USA, leveraging its fast-growing reputation for quality and comfort. The brand has also benefited from a societal shift towards more casual golf clothing, with its laid-back SoCal vibes resonating with golfers across America. Additionally, Travis Mathew has organically developed relationships with celebrity names, further enhancing its reputation and reach.
The brand's expansion beyond golf demonstrates its ability to bridge the gap between performance and lifestyle. The opening of its first brand-specific store in St Andrews, the 'Home of Golf', seamlessly merged rich golfing heritage with a modern lifestyle, exciting a global audience. This expansion showcases the brand's vision to bring its unique style and functionality to a wider audience, while still remaining true to its golfing roots.
The Travis Mathew Rewards Program is another testament to the brand's vision and identity. By rewarding loyal customers and offering exclusive benefits, the brand fosters a community that aligns with the lifestyle and values it represents. The program further encourages customers to embody the elegant, sexy, and rock 'n' roll attitude of the brand, both on and off the golf course.
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The Rewards Program
The TravisMathew Rewards Program is a way for the company to reward its most loyal and hardworking customers. The program is free to join for legal residents of the United States who are 16 years of age or older.
Participants in the program can earn points on purchases made at TravisMathew.com or at a TravisMathew Company Store. For every dollar spent on qualifying purchases, customers receive five loyalty points, which act as a currency to get discounts on merchandise. Points are only awarded on the net amount/subtotal, excluding taxes, shipping, or any other fees. Additionally, participants can earn points by participating in various activities listed on the Activities page in their account dashboard.
To earn points on purchases made at a TravisMathew Company Store or through Customer Service, participants must inform the associate at the time of sale that they are a loyalty participant. At this time, participants cannot receive points through TravisMathew retail partners. It is important to note that points may take up to three business days to appear in a participant's TravisMathew Rewards Program account.
As participants unlock new tier statuses, they can access additional benefits such as free annual gifts, free 2-day shipping, and free tailoring in retail stores. For example, once a member spends $500 in net TravisMathew spend, they will unlock Preferred status and its benefits. At $1,000 in net TravisMathew spend, the member will unlock Executive status.
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Frequently asked questions
Travis Mathew is a clothing brand founded by golfer Travis Johnson.
Johnson started the brand because he was frustrated with the lack of versatility and poor aesthetics of golfing uniforms. He wanted to create a brand that redefined golf style and provided a new benchmark for high-performance clothing.
The brand identity is based on the principles of being elegant, sexy, and rock 'n' roll.
The brand has a fast-growing reputation for quality and its unique balance between casual and dressy. The clothing is designed to be comfortable and modern while still being suitable for golf.
