Miles Bennett
Rolex has a long history of involvement with golf, including partnerships with players, tournaments, and governing bodies. Since 1980, Rolex has been a partner of the Ladies Professional Golf Association (LPGA) and has sponsored the Rolex LPGA Awards and the Rolex Women's World Rankings. The brand also has a special relationship with some of the most remarkable golfers, including Tiger Woods, Jack Nicklaus, and Gary Player, known as The Big Three. Rolex has been an official partner and timekeeper of the PGA Championship since 2021 and has supported the tournament since 1999. In addition to sponsoring individual players and tournaments, Rolex also supports young and emerging amateur golfers by sponsoring the American Junior Golf Association (AJGA) and various non-professional men's and women's tournaments.
| Characteristics | Values |
|---|---|
| Number of years sponsoring golf | 50+ years |
| Type of sponsorship | Rolex sponsors elite and developing players, professional tours, and governing bodies. |
| Notable sponsored golfers | Tiger Woods, Jack Nicklaus, Scottie Scheffler, Jon Rahm, Brooks Koepka, Jordan Spieth, Brooke Henderson, Arnold Palmer, Gary Player, Phil Mickelson |
| Tournaments sponsored | Rolex Series, The Ryder Cup, the Solheim Cup, the Presidents Cup, the PGA Championship, the KPMG Women's PGA Championship, the KitchenAid Senior PGA Championship, the Masters |
| Partnerships | Rolex is a partner of the Rules of Golf, the R&A, the USGA (United States Golf Association), the Ladies Professional Golf Association (LPGA), the Rolex LPGA Awards, the Rolex Women's World Rankings, the PGA TOUR, DP World Tour, Asian Tour, LPGA Tour, Ladies European Tour |
Explore related products
$199.95 $249.95
What You'll Learn
Rolex's involvement with golf spans over 50 years
The brand's involvement with golf began in the 1960s with its partnership with The Big Three - Arnold Palmer, Jack Nicklaus, and Gary Player. Palmer, the charismatic golfer who became the face of the sport in the mid-1960s, sealed a deal with Rolex in 1967 to become its first brand ambassador, or as the brand calls them, its first 'testimonee'. Soon after, Palmer's friends and rivals, Nicklaus and Player, joined him. Together, the trio transformed the sport forever, with their winning personalities and impact on golf's rising profile in America and worldwide.
Over the years, Rolex has supported elite and developing players, professional tours, and governing bodies, as well as virtually every event of note on the golfing calendar. The brand has served as the official timekeeper of the U.S. Open Championship since 1980 and has been a partner of the Ladies Professional Golf Association (LPGA) since then, sponsoring the Rolex LPGA Awards and the Rolex Women's World Rankings. Rolex has also been appointed as the Official Timekeeper to numerous other major events, including The Open and a 40-year partnership with the USGA, which organises the US Open.
In addition to its support for the LPGA and USGA, Rolex also sponsors the American Junior Golf Association (AJGA) and various non-professional men's and women's tournaments. The brand helps pass on the values of the sport to younger generations through these partnerships. Rolex also supports all four Masters tournaments and the leading tours, including the PGA TOUR®, DP World Tour, Asian Tour, LPGA Tour, and Ladies European Tour.
As a Founding Partner of the Rolex Series, Rolex also supports three of the game's foremost team events: The Ryder Cup, the Solheim Cup, and the Presidents Cup™. These competitions showcase the world's finest golfers, who face each other with fierce rivalry and mutual respect. Rolex's golf ambassadors include Jon Rahm, Brooks Koepka, Bryson DeChambeau, Collin Morikawa, Jordan Spieth, Scottie Scheffler, and Justin Thomas, among others.
Golf Matches: How Long Do They Last?
You may want to see also
Explore related products
Rolex sponsors the sport's most prestigious competitions
Rolex has been involved in the world of golf for over 50 years, partnering with some of the sport's most prestigious competitions and players. The brand became the Official Timekeeper of the PGA Championship in 2021, a tournament that includes 156 of the world's leading golfers. Rolex has also been a partner of the Ladies Professional Golf Association (LPGA) since 1980, sponsoring the Rolex LPGA Awards and the Rolex Women's World Rankings.
In addition to its involvement with the PGA and LPGA, Rolex supports the four men's majors and the five women's majors, as well as leading tours such as the PGA TOUR®, DP World Tour, Asian Tour, and the LPGA Tour. As a Founding Partner of the Rolex Series, the brand also supports three of golf's foremost team events: The Ryder Cup, the Solheim Cup, and the Presidents Cup™.
Rolex has had long-lasting relationships with some of the sport's most iconic players, including Arnold Palmer, who became the brand's first ambassador in 1967, followed by his friends and rivals, Jack Nicklaus and Gary Player, known collectively as the Big Three. Rolex also counts Tiger Woods, Brooks Koepka, Jon Rahm, and Scottie Scheffler among its golf ambassadors.
Through its partnerships and sponsorships, Rolex helps to pass on the values of the sport to younger generations, supporting young and emerging amateur golfers by sponsoring the American Junior Golf Association (AJGA) and various non-professional men's and women's tournaments. The brand's involvement in golf showcases its commitment to excellence and its support for individuals who have persevered and triumphed.
Stay Warm, Play Golf: Dressing for Cold Weather
You may want to see also
Explore related products
Rolex ambassadors and their watches
Rolex has been involved in the golf world for over 50 years, partnering with some of the sport's most prestigious competitions and sponsoring both men's and women's tournaments. Rolex's ambassadors in the golf world include some of the greatest names in the history of the sport, from the late Arnold Palmer, who became the brand's first golf ambassador in 1967, to current stars like Tiger Woods and Brooks Koepka.
Tiger Woods
In the late 1990s, Tudor, Rolex's sister company, signed Tiger Woods as an ambassador and launched a range of Oysterdate chronographs bearing the player's name. After his partnership with Tudor, Woods joined the TAG Heuer family in 2003, serving as a spokesperson for eight years. Finally, in 2011, Rolex brought Woods back as an ambassador, and he has since been seen wearing a Rolex Deepsea Sea-Dweller, the brand's most capable dive watch.
Brooks Koepka
As a key ambassador of the Rolex "New Guard," Brooks Koepka has been seen wearing several Rolex watches. With four major championships under his belt, Koepka is one of the most successful golfers in recent years.
Jon Rahm
Jon Rahm, the first Spanish golfer to win the U.S. Open, is also a Rolex golf ambassador. Rahm has been seen wearing a few different Rolex watches, including a two-tone yellow gold and steel Daytona chronograph and an 18k white gold GMT-Master II with a meteorite dial and blue and red "Pepsi" bezel. When he won the 121st U.S. Open, he was wearing a stainless steel Rolex Sky-Dweller with a white gold fluted bezel and a steel Oyster bracelet.
In addition to these ambassadors, Rolex has also partnered with other notable golfers, including Justin Thomas, Lexi Thompson, Jack Nicklaus, and Gary Player, further solidifying its presence in the golf world.
Golf Tees: Patent or Not?
You may want to see also
Explore related products
Rolex's support for elite and developing players
Rolex has been supporting the sport of golf and its athletes for over 50 years. The brand has established its presence in numerous categories, including support for elite and developing players, professional tours, and governing bodies. Rolex's partnerships with players include well-known names such as Tiger Woods, Jordan Spieth, Jason Day, Jon Rahm, and Brooks Koepka. These golfers are often seen wearing Rolex watches during tournaments, showcasing their preference for the brand.
In addition to its support for established golfers, Rolex also recognizes the importance of nurturing the next generation of talent. The brand has created the "Rolex New Guard," which includes emerging golfers who are at the nascent stage of their professional careers. This group comprises prodigious talents born in the 1990s, such as Joaquín Niemann, Sungjae Im, and Garrick Higgo, who are inspiring future generations with their performances.
Rolex's support for developing players extends beyond the "Rolex New Guard." The brand sponsors the American Junior Golf Association (AJGA) and various non-professional men's and women's tournaments, helping to pass on the values of the sport to younger golfers. Rolex's partnership with the Ladies Professional Golf Association (LPGA) since 1980 and its sponsorship of the Rolex LPGA Awards and the Rolex Women's World Rankings further demonstrate their commitment to recognizing and elevating women in golf.
The brand's involvement in golf also includes long-lasting relationships with tournaments and governing bodies. Rolex is a partner of the Rules of Golf, defined by The R&A and the USGA (United States Golf Association). They support the four men's majors and the five women's majors, as well as leading tours such as the PGA TOUR®, DP World Tour, and the LPGA Tour. Rolex's partnerships with these prestigious competitions showcase their dedication to the sport and its athletes at all levels.
Golf Mulligan: Do-Over Secrets for Success
You may want to see also
Explore related products
Rolex's partnership with the Rules of Golf
Rolex has a rich history of partnership with golf, dating back to the 1960s. The brand has been intertwined with the sport, its players, and its traditions for over five decades.
As a partner of the Rules of Golf, Rolex collaborates with the sport's governing bodies, The R&A (The Royal and Ancient Golf Club at St. Andrew's), and the USGA (United States Golf Association). This partnership ensures that the integrity of the sport is upheld as it grows globally, and Rolex is committed to building golf's legacy.
Rolex also supports elite players, sponsors tournaments, and associates with various golf associations. The brand has been a long-time partner of the Ladies Professional Golf Association (LPGA) and sponsors the Rolex LPGA Awards and the Rolex Women's World Rankings. Rolex also supports the American Junior Golf Association (AJGA) and various non-professional men's and women's tournaments, helping to pass on the values of golf to younger generations.
Additionally, Rolex has personal relationships with some of golf's greatest champions. The brand has had notable partnerships with "The Big Three": Arnold Palmer, Jack Nicklaus, and Gary Player. Rolex also has a group of sponsored professional golfers known as the "'Rolex New Guard,'" which includes well-known players like Jordan Spieth, Jason Day, Tiger Woods, and Rickie Fowler.
Through its comprehensive involvement in golf, Rolex has become an integral part of the sport's history and traditions, both old and new. The brand's partnerships and sponsorships have contributed to the growth and modernization of golf, making it more accessible to mainstream audiences worldwide.
Golf R: Automatic Performance or Manual Only?
You may want to see also
Frequently asked questions
Yes, Rolex has been involved in the world of golf for over 50 years.
Rolex has been the official partner and timekeeper of the PGA Championship since 2021. They also support the four men's majors and the five women's majors, as well as the leading tours, including the PGA Tour, DP World Tour, Asian Tour, LPGA Tour, and Ladies European Tour.
Yes, Rolex has a long history of sponsoring individual golfers, including Tiger Woods, Jack Nicklaus, Arnold Palmer, and Gary Player, known collectively as "The Big Three." Other sponsored golfers include Jon Rahm, Brooks Koepka, and Scottie Scheffler.
Rolex's sponsorship philosophy is rooted in its “permanent quest for excellence." The brand exalts individuals who have persevered and triumphed, aligning with sports that test individual endurance and showcase the values of the sport.
Rolex sponsors a range of sports, including yachting, tennis, equestrianism, and motorsport. Their partnerships are often long-lasting, and they aim for total domination in their chosen sports, working with multiple star players and tournaments.
