Jackson Reid
Callaway, legally Topgolf Callaway Brands Corp., is an American global sports equipment manufacturing company that designs, manufactures, markets, and sells golf equipment. The company was founded in 1982 by Ely Callaway Jr. and is based in Carlsbad, California. Callaway has since acquired several companies and brands, including Topgolf, TravisMathew, Toptracer, Odyssey, and OGIO. In addition to its golf equipment business, Callaway also operates a chain of Topgolf entertainment centres and has a diverse portfolio of global brands.
| Characteristics | Values |
|---|---|
| Company name | Topgolf Callaway Brands Corp. |
| Type of company | American global sports equipment manufacturing company |
| Year founded | 1982 |
| Founder | Ely Callaway Jr. |
| Headquarters | Carlsbad, California |
| Brands owned | Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, World Golf Tour (WGT) |
| Products | Golf clubs, balls, performance gear, accessories, apparel |
| Notable products | Big Bertha driver, Great Big Bertha driver |
| Notable endorsers | Xander Schauffele, Sam Burns, Chris Kirk, Danny Willett, Justin Timberlake, Stephen Curry |
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What You'll Learn
Topgolf
In 2021, Callaway purchased Topgolf, which operates a chain of golf-related amusement and events centres. Topgolf Callaway Brands Corp. is a tech-enabled modern golf and active lifestyle company with a portfolio of global brands, including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, and OGIO. The company represents the convergence of traditional golf equipment manufacturing with modern golf entertainment and technology.
In February 1992, Callaway Golf went public on the New York Stock Exchange with a market capitalization of $250 million. By late 1997, it had reached a market capitalization of over $3 billion. Callaway has maintained endorsement deals with many professional golfers, including Xander Schauffele, Sam Burns, and Danny Willett.
In 2025, Callaway announced plans to separate into two independent entities through a spinoff of at least 80.1% of the Topgolf business to shareholders. Callaway will retain a 19.9% ownership stake in Topgolf following the split, which is set to occur in the second half of 2025.
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TravisMathew
Callaway Golf Company, legally Topgolf Callaway Brands Corp., is an American global sports equipment manufacturing company that designs, manufactures, markets, and sells golf equipment, including clubs, balls, bags, accessories, and apparel.
In 2017, Callaway Golf Company acquired TravisMathew, a high-growth golf and lifestyle apparel company, for $125.5 million in an all-cash transaction. TravisMathew, founded in 2007, is a California-inspired, premier men's and women's lifestyle brand known for its versatile, everyday apparel that seamlessly transitions from work to play. The brand draws its inspiration from the culture and lifestyle of Southern California, with a focus on constant innovation and extraordinary quality.
The acquisition of TravisMathew aligned with Callaway's strategy to develop growth in areas tangential to the golf equipment business. Chip Brewer, President and Chief Executive Officer of Callaway Golf Company, expressed excitement about the acquisition, stating that TravisMathew's golf heritage, culture of product excellence, and double-digit growth in the golf and lifestyle apparel business made it a great fit for Callaway's business, brand, and culture.
Following the acquisition, TravisMathew continued to operate out of its Huntington Beach, California headquarters, offering lifestyle essentials and performance golf apparel for men and women. The TravisMathew loyalty program in the U.S. is also linked to Callaway, as seen in the privacy policy and terms of use on the TravisMathew website.
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Toptracer
The Toptracer Range app enhances the experience, allowing users to track and analyze their shot history by golf club, and see how their performance in games compares to others on local and global leaderboards. They can also practice and see their live shot traces and data within the app, and record and share their swing videos with live ball trace and shot data included. However, one user has noted that the Android app feels like a letdown, as all the detailed data seen while on the range is missing in the app, making it useless for reviewing performance later.
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Toulon Design
Callaway Golf Company, the world's largest manufacturer of golf clubs, was founded in 1982 by former Burlington Industries textile president, Ely Callaway Jr. The company markets its products in more than 70 countries worldwide and has maintained endorsement deals with many professional golfers. Callaway has also had commercial relationships with celebrities such as Justin Timberlake and Stephen Curry.
In 1997, Callaway acquired the "Toulon Design" putter brand. Since 2015, Toulon has been recognised as one of the premier milled putter makers in the world, combining timeless design, impeccable quality, and precise engineering. Their putters are used by professionals and have won more than 50 times on major global tours.
Toulon was acquired by Callaway Golf in 2016 and became the high-end milled putter offering of Odyssey Golf. Sean, the former GM of Odyssey, led the Callaway industrial design team. During his seven-year tenure, both brands grew to record results and flourished in usage by some of the game's greats.
In July 2023, Sean retired from Callaway to co-found Toulon Golf in partnership with Callaway Golf. The new company, Toulon Golf, is focused on creating a new range of products that combine a rare level of design, performance, and exclusivity. With over 100 years of combined experience, the Toulon Golf team has created some of the most iconic golf clubs in the game.
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Odyssey
Callaway, the American global sports equipment manufacturing company, designs, manufactures, markets, and sells golf equipment, including clubs, balls, bags, gloves, and caps. Odyssey is one of the brands owned by Callaway. Odyssey putters were acquired by Callaway in 1997. Callaway also owns other brands such as Topgolf, Callaway Golf, TravisMathew, Toptracer, and OGIO.
The Odyssey brand has a strong reputation in the golf industry and is trusted by many professional golfers. They have a range of endorsements from Tour pros and have been used to win hundreds of tournaments, including Major Championships. The brand is known for its commitment to innovation and has introduced several groundbreaking designs over the years.
Callaway's acquisition of Odyssey in 1997 was a strategic move to expand its golf equipment business. By adding Odyssey putters to its portfolio, Callaway was able to offer a more comprehensive range of golf equipment to its customers. This acquisition strengthened Callaway's position in the market and contributed to its success as a leading golf equipment manufacturer.
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Frequently asked questions
Callaway, legally Topgolf Callaway Brands Corp., owns Topgolf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (WGT).
Callaway, founded in 1982, is an American global sports equipment manufacturing company that designs, manufactures, markets, and sells golf equipment.
Topgolf is a chain of golf-related amusement and events centers. Callaway purchased Topgolf in 2021.
TravisMathew is a premier men’s and women’s lifestyle brand that creates versatile, everyday apparel that seamlessly transitions from work to play.
